Who were the people who accompanied Narendra Modi in his baraat? Who introduced him to cricket, a sport he loved playing? What was his first responsibility after joining the RSS in Ahmedabad? Who imparted the first lessons in savings to Modi? What was the fate of the tape recorder that was gifted to him by his guru? Why did Modi never allow Shankersinh Vaghela to ride his scooter? What was the secret that stopped Modi from not being apprehended during the Indian Emergency? Peppered with anecdotes and personal interviews, The Real Modi narrates several aspects of Narendra Modi's life, which were hitherto unknown to the public at large. It reveals several stories related to the Indian Prime Minister's childhood days, the friends and mentors during his growing-up years, his initial struggles, his political education, the travails during Emergency, his entry into Indian politics and many more. A thrilling read, this is an account of Modi's life experiences before becoming the prime minister and the lessons and wisdom that he gathered on the way. Sales Points

Narendra Modi, the BJP's prime ministerial candidate, is powerful, popular and controversial. With the general elections due to conclude in May 2014, Modi's campaign rallies have drawn unprecedented crowds. Yet, the man remains an enigma. His supporters regard him as the visionary, decisive leader India needs today. His detractors see him as a polarizing fi gure. Is Modi authoritative or authoritarian? Decisive or divisive? A team player or a loner? Andy Marino recorded interviews with Narendra Modi during more than half-a-dozen exclusive meetings - unprecedented access to a very private man. What emerged is this riveting, objective biography of a man who could be India's prime minister. Not shying away from the controversies that have dogged Narendra Modi, including the Gujarat riots and questions about the Gujarat model of governance and development, this political biography provides an unbiased account of possibly the most important figure in Indian politics today. Marino records hour-by-hour details of the 2002 Gujarat riots, presenting a balanced analysis of that raw wound on India's polity. It also reveals hitherto unpublished, authenticated documents, which makes this one of the most important books of 2014. The author analyses Narendra Modi's values, the people who shaped his thinking and the sort of national leader he will make. Personal details of Modi's early life, his wanderings in the Himalayas between the ages of seventeen and nineteen, his rise through the political ranks, his vision for India and his personal philosophy on religion and politics are revealed in a book that is lucid, fast-paced and readable. Narendra Modi: A Political Biography is an insightful, exhaustive and impeccably researched account of the ascent of a political leader.

From the author of Where Power Lies and The Spin Doctor's Diary, comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India. With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics. On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person. These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority. Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage. The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.

A riveting account of how a popularly elected leader has steered the world's largest democracy toward authoritarianism and intolerance Over the past two decades, thanks to Narendra Modi, Hindu nationalism has been coupled with a form of national-populism that has ensured its success at the polls, first in Gujarat and then in India at large. Modi managed to seduce a substantial number of citizens by promising them development and polarizing the electorate along ethno-religious lines. Both facets of this national-populism found expression in a highly personalized political style as Modi related directly to the voters through all kinds of channels of communication in order to saturate the public space. Drawing on original interviews conducted across India, Christophe Jaffrelot shows how Modi's government has moved India toward a new form of democracy, an ethnic democracy that equates the majoritarian community with the nation and relegates Muslims and Christians to second-class citizens who are harassed by vigilante groups. He discusses how the promotion of Hindu nationalism has resulted in attacks against secularists, intellectuals, universities, and NGOs. Jaffrelot explains how the political system of India has acquired authoritarian features for other reasons, too. Eager to govern not only in New Delhi, but also in the states, the government has centralized power at the expense of federalism and undermined institutions that were part of the checks and balances, including India's Supreme Court. Modi's India is a sobering account of how a once-vibrant democracy can go wrong when a government backed by popular consent suppresses dissent while growing increasingly intolerant of ethnic and religious minorities.

Devotion and dedication, love and longing, strength and vulnerability, all find expression in Narendra Modi's poetry. This English translation of verses originally written in Gujarati transports us into the poet's mind-his voice, his vision and his thoughts.While the story of Mr Modi's rise from humble beginnings to high political office is well documented, what is not well known is his journey in verse.

This book is a worth-reading, prolific and insightful life-sketch of the torch-bearer of Indians. It is about common man’s Prime Minister Narendra Modi who has become a ray of hope for 125 crore Indians—from a humble farmer to an ambitious industrialist—having taken the route to good governance after being sworn as India's Prime Minister in May 2014. The game-changer of Indian politics, Modi had taken the mesmeric hold over Gujarat masses with three consecutive victories in the state assembly elections and was a senior campaign adviser drawing unprecedented crowds for Lok Sabha 2014 elections. After getting elected PM, Modi is often echoed in 24x7 Breaking News on media channels and enjoys good rapport with the top world leaders whom he visited during his six months of Prime Minister-ship. The insightful leader led India at the India-ASEAN Summit, G-20 Summit and had bilateral meetings with the leadership of countries like US, Japan, China and other neighbouring countries of India. He has launched new avenues of cooperation with the countries with which India has deep historical and cultural ties over centuries. His initiatives like 'Make in India' and 'Swachchha Bharat Abhiyan' have been widely lauded. Modi has called for innovative effort to make renewable energy, especially solar energy, competitive with conventional energy and pitched for global cooperation on repatriation of black money.