The Quintessence Of Strategic Management
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Author |
: Philip Kotler |
Publisher |
: Springer Science & Business Media |
Total Pages |
: 135 |
Release |
: 2010-08-23 |
ISBN-10 |
: 9783642145445 |
ISBN-13 |
: 3642145442 |
Rating |
: 4/5 (45 Downloads) |
Synopsis The Quintessence of Strategic Management by : Philip Kotler
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Author |
: Mihai V. Putz |
Publisher |
: CRC Press |
Total Pages |
: 253 |
Release |
: 2019-10-16 |
ISBN-10 |
: 9780429673726 |
ISBN-13 |
: 0429673728 |
Rating |
: 4/5 (26 Downloads) |
Synopsis The Cube of Strategic Management by : Mihai V. Putz
The Cube of Strategic Management: The Distinctive Advantage of Organizations is a trans-disciplinary book that introduces the author’s new business model of the geometrization of management. The author advocates that strategic management has to shift to include a science and technology perspective, to not only support business administration but also to make this scientific perspective an inherent part of management strategy building. The book spans the fundamental and the theoretical aspects and advances this new management model in response to the current and future 21st-century synergic interconnection needs in addressing management and marketing post-modern strategies. The book is a quintessence of the historical theories of the various 8th fold ideas of management (Taylor, Drucker, Peters & Waterman, Covey) and applies them in an innovative new way. The author uses the cube and its 8 corners for the first time to represent 8 forms of the strategic management way of business, in that the 8 corners of a cube represent the competitive advantage of (any) organization.
Author |
: Tony Morden |
Publisher |
: Routledge |
Total Pages |
: 638 |
Release |
: 2016-04-15 |
ISBN-10 |
: 9781317075820 |
ISBN-13 |
: 131707582X |
Rating |
: 4/5 (20 Downloads) |
Synopsis Principles of Strategic Management by : Tony Morden
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
Author |
: Chandan J.S. & Gupta, Nitish Sen |
Publisher |
: Vikas Publishing House |
Total Pages |
: 375 |
Release |
: |
ISBN-10 |
: 9789325965225 |
ISBN-13 |
: 9325965224 |
Rating |
: 4/5 (25 Downloads) |
Synopsis Strategic Management by : Chandan J.S. & Gupta, Nitish Sen
Strategic Management is a book that succinctly captures the nuances of leveraging strategy in the management of corporations and businesses. Tailor-made for students majoring in business and commerce at the undergraduate as well as postgraduate levels, it will equip them with skills in strategic thinking that encompass strategy formulation, implementation and evaluation. Furthermore, the book includes the most recent developments and trends in strategic management and will help the students to apply this knowledge to become effective managers and leaders. Salient features: • Structured and lucid presentation of content • Includes the latest research outcomes in strategic management theory and practice • Contains a separate chapter on preparing a case analysis • A short opening case, closing case, ‘strategic spotlight’ and ‘a great decision’ in every chapter • Objective as well as subjective exercises at the end of each chapter
Author |
: J. I. Moore |
Publisher |
: Penguin Group |
Total Pages |
: 344 |
Release |
: 1992 |
ISBN-10 |
: UOM:39015029461111 |
ISBN-13 |
: |
Rating |
: 4/5 (11 Downloads) |
Synopsis Writers on Strategy and Strategic Management by : J. I. Moore
This is the companion volume to "Writers on Organizations". This book deals with corporate strategy: what is it and how it is used in different companies. Each of the chapters uses the arguments of a single well-known writer on the subject.
Author |
: Nils Bickhoff |
Publisher |
: Springer |
Total Pages |
: 147 |
Release |
: 2014-07-02 |
ISBN-10 |
: 9783642454448 |
ISBN-13 |
: 3642454445 |
Rating |
: 4/5 (48 Downloads) |
Synopsis The Quintessence of Marketing by : Nils Bickhoff
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
Author |
: Philip Kotler |
Publisher |
: Springer |
Total Pages |
: 113 |
Release |
: 2016-05-26 |
ISBN-10 |
: 3662484897 |
ISBN-13 |
: 9783662484890 |
Rating |
: 4/5 (97 Downloads) |
Synopsis The Quintessence of Strategic Management by : Philip Kotler
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Author |
: Marcel Planellas |
Publisher |
: |
Total Pages |
: 28 |
Release |
: 2013 |
ISBN-10 |
: OCLC:1308970694 |
ISBN-13 |
: |
Rating |
: 4/5 (94 Downloads) |
Synopsis In Search of the Essence of Strategy, a Model for Strategic Management in Three Stages by : Marcel Planellas
The essence of something is what makes something what it is. The search for the essence of strategy is a challenging task. Determining which are the most important aspects, or the quintessence, of a strategy requires extracting and concentrating its substance. For this task we need two basic elements: firstly, an historical perspective on the evolution of the strategy; and secondly, a practical proposal for managing strategy. This means reviewing those models that have remained credible after practical tests; and then proposing an approach for managing strategy. We must recover the essence of strategy and project it into the future.Organisations can learn. The strategic management process can be seen by an organisation as a source of constant learning. This comprehensive strategic process goes through three stages and resembles a wheel. In the centre is the raison d'être of the organisation: its mission, vision, and values. The three stages of the comprehensive strategic process are: analysis, decision, and implementation. These stages are interrelated and form a strategic continuum; however, complex processes do not always require complex models. It helps an organisation if the rules and models are easily understood by everyone. Simplicity is often the greatest sophistication.
Author |
: Rolf G. Poluha |
Publisher |
: Springer |
Total Pages |
: 176 |
Release |
: 2016-01-08 |
ISBN-10 |
: 9783662485156 |
ISBN-13 |
: 366248515X |
Rating |
: 4/5 (56 Downloads) |
Synopsis The Quintessence of Supply Chain Management by : Rolf G. Poluha
This book describes the fundamentals of Supply Chain Management in clear and concise terms. It explains why in the near future real competition is going to be between supply chains and what the consequences will be. Managers and decision-makers will be able to build on their business’s competitive advantage with the essentials provided in this work. The focus here is upon what you really need to know in order to optimally manage your processes in procurement, manufacturing, warehousing and logistics. In addition to a wealth of illustrations and examples, valuable suggestions for further expansive reading are included. Essential insights are provided into how to analyse and evaluate the supply chain, based upon key aspects from research and practice, which helps readers to initiate their own optimisation processes.
Author |
: Eric J. Bolland |
Publisher |
: Emerald Group Publishing |
Total Pages |
: 424 |
Release |
: 2017-05-24 |
ISBN-10 |
: 9781787430280 |
ISBN-13 |
: 1787430286 |
Rating |
: 4/5 (80 Downloads) |
Synopsis Comprehensive Strategic Management by : Eric J. Bolland
This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.