The Public Relations Handbook
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Author |
: Alison Theaker |
Publisher |
: Routledge |
Total Pages |
: 377 |
Release |
: 2004-08-02 |
ISBN-10 |
: 9781134369225 |
ISBN-13 |
: 1134369220 |
Rating |
: 4/5 (25 Downloads) |
Synopsis The Public Relations Handbook by : Alison Theaker
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author |
: Alison Theaker |
Publisher |
: Psychology Press |
Total Pages |
: 392 |
Release |
: 2004 |
ISBN-10 |
: 0415317924 |
ISBN-13 |
: 9780415317924 |
Rating |
: 4/5 (24 Downloads) |
Synopsis The Public Relations Handbook by : Alison Theaker
In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author |
: Alison Theaker |
Publisher |
: Routledge |
Total Pages |
: 503 |
Release |
: 2020-10-26 |
ISBN-10 |
: 9781000208832 |
ISBN-13 |
: 1000208834 |
Rating |
: 4/5 (32 Downloads) |
Synopsis The Public Relations Handbook by : Alison Theaker
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Author |
: Whitney Lehmann |
Publisher |
: Routledge |
Total Pages |
: 282 |
Release |
: 2019-12-06 |
ISBN-10 |
: 9781351261906 |
ISBN-13 |
: 1351261908 |
Rating |
: 4/5 (06 Downloads) |
Synopsis The Public Relations Writer’s Handbook by : Whitney Lehmann
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Author |
: Robert L. Heath |
Publisher |
: SAGE |
Total Pages |
: 820 |
Release |
: 2001 |
ISBN-10 |
: 1412909546 |
ISBN-13 |
: 9781412909549 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Handbook of Public Relations by : Robert L. Heath
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author |
: Alison Theaker |
Publisher |
: Routledge |
Total Pages |
: 574 |
Release |
: 2016-05-20 |
ISBN-10 |
: 9781317487364 |
ISBN-13 |
: 1317487362 |
Rating |
: 4/5 (64 Downloads) |
Synopsis The Public Relations Handbook by : Alison Theaker
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Author |
: Robert Lawrence Heath |
Publisher |
: SAGE |
Total Pages |
: 793 |
Release |
: 2010 |
ISBN-10 |
: 9781412977814 |
ISBN-13 |
: 1412977819 |
Rating |
: 4/5 (14 Downloads) |
Synopsis The SAGE Handbook of Public Relations by : Robert Lawrence Heath
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Author |
: Clarke Caywood |
Publisher |
: McGraw Hill Professional |
Total Pages |
: 612 |
Release |
: 1997-05 |
ISBN-10 |
: 0786311312 |
ISBN-13 |
: 9780786311316 |
Rating |
: 4/5 (12 Downloads) |
Synopsis The Handbook of Strategic Public Relations and Integrated Communications by : Clarke Caywood
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author |
: Bradford Fitch |
Publisher |
: The Capitol Net Inc |
Total Pages |
: 376 |
Release |
: 2004 |
ISBN-10 |
: 1587330032 |
ISBN-13 |
: 9781587330032 |
Rating |
: 4/5 (32 Downloads) |
Synopsis Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress by : Bradford Fitch
Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com
Author |
: Krishnamurthy Sriramesh |
Publisher |
: Routledge |
Total Pages |
: 601 |
Release |
: 2003-06-20 |
ISBN-10 |
: 9781135645496 |
ISBN-13 |
: 1135645493 |
Rating |
: 4/5 (96 Downloads) |
Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.