The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective—informed by behavioral economics, neuroscience, and psychology—comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—and often contradictory—sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

Crack the code and join the greatest treasure hunt of all time! Meet Nyx. A former Marine Corps intelligence specialist and CIA agent turned hacker. After a failed attempt to expose corrupt CIA practices, Nyx is forced to flee the agency or face the prospect of going to prison. Ironically, Nyx finds safe haven among the ranks of the world's greatest hackers, Cicada 3301. With Cicada by Nyx's side-anything is possible-even hacking into a crooked multi-billionaire's crypto wallet. Little do you know that when Nyx is hunting for clues to unlock the wallet-you're hunting too... to unlock a REAL crypto wallet filled with actual Bitcoin.

Michael is a man who has been on an incredible adventure, and while he did return home, Michael will find that his journey is far from over. Michael will rediscover what it means to be a hero and finally fulfill his destiny in this epic conclusion to the Michael series.

Mystery and Magic at the Old Folks' Home! When the residents of Lakeview Haven retirement community start experiencing vivid nightmares and hallucinations, amateur sleuth Eli grows suspicious. Could someone be causing these disturbing visions on purpose? Teaming up with his magician uncle Harry, Eli begins investigating the residents and staff at the senior facility. Using a clever trap involving illusions, they attempt to catch the perpetrator red-handed. But will their scheme backfire on them and help the criminal disappear into thin air? This volume also includes the novellas “Lost In the Shuffle” and “The Square Circle.” Lost in the Shuffle When Eli takes a pitstop for a cinnamon bun en route to Magic Camp, he bites into more than he bargained for, finding himself swirled into a zany whirlwind of unexpected danger. With his magician's skill and a sprinkling of humor, Eli turns a dreaded trip into an exhilarating, high-stakes escapade. The Square Circle Eli finds himself entangled in a kidnapping case while planning a surprise party for his astute Uncle Harry. As the mystery deepens, Eli applies his unique knowledge of magic to decipher a bizarre web of clues. But when he finally unravels the riddle, Eli finds himself face-to-face with the ruthless mastermind behind the scheme.

Sent to the workhouse as a child, all Ella Hathaway can remember is a voice whispering, 'Dearie, promise me you will never forget what you saw. Your Ma was killed deliberate . and someone oughter pay for it.' When young, wealthy spinster Letitia Fairchild witnesses Ella being ill-treated, she takes her in as a scullery maid. But as Ella grows up, she is determined to find the truth about her mother's tragic death and appeals to Letitia for help, revealing the contents of her only personal possession, a black silk purse. Intrigued, Letitia agrees to begin a quest to solve the mystery of Ella's past. But neither could have imagined the astonishing and dramatic consequences. From the miseries of life in a London workhouse, to the splendour of a beautiful mansion, will Ella find the love and security she longs for?

This 1960s-era locked-room mystery takes Ellie Stone to Florence, Italy--a seemingly idyllic setting, which in this case has sinister undertones. Florence, Italy, August 1963. In Italy to accept a posthumous award for her late father's academic work, "girl reporter" Ellie Stone is invited to spend a weekend outside Florence with some of the scholars attending the symposium. A suspected rubella outbreak leaves the ten friends quarantined in the bucolic setting with little to do but tell stories to entertain themselves. Deciding to make the best of their confinement, the men and women spin tales, gorge themselves on fine Tuscan food and wine, and enjoy the delicious fruit of transient love. But the summer bacchanalia takes a menacing turn when the man who organized the symposium is fished out of the Arno. "Morto." As long-buried secrets rise to the surface, Ellie must figure out if one or more of her newfound friends is capable of murder.