Are you leaving money on the table? Gain insight into leveraging the perception of value while increasing customer satisfaction: learn to employ best practices and research into the behavioral economics driving purchasing decisions to establish your pricing power. THE PARADOX OF PRICING POWER: ASK MORE, EARN MORE. Consumer behavior is irrational – people are finnicky, temperamental, and subjective. But they’re also highly predictable. Thus, when it comes to determining optimal product pricing, there’s one thing to keep in mind: the perception of value is value. In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology. Start reading now to: Understand the unique internal and external factors that control consumer purchase behavior in your industry Learn how to increase pricing without sacrificing sales volume Discover how to identify the “right” customer for your products and save your marketing dollars for an audience primed for your business Learn why pricing does not exist in a vacuum and how the “set and forget” approach is a recipe for failure Discover why lowering prices and offering frequent discounts seldomly translates into greater purchasing volume Understand how price, in and of itself, sets an expectation of quality and benefit or lack thereof Learn how to hack your existing model structure by approaching consumer behavior as a psychologist, not an entrepreneur You might have the right product, the right marketing strategy and the right branding…but if you’re pricing is off, your business will suffer. Find your audience, tailor your message and value your product correctly! Grab your copy of The Price Whisperer today!

A gripping literary thriller and smash bestseller that has taken Italy, France, Germany and the UK by storm. Six severed arms are discovered, arranged in a mysterious circle and buried in a clearing in the woods. Five of them appear to belong to missing girls between the ages of eight and eighteen. The sixth is yet to be identified. Worse still, the girls' bodies, alive or dead, are nowhere to be found. Lead investigators Mila Vasquez, a celebrated profiler, and Goran Gavila, an eerily prescient criminologist, dive into the case. They're confident they've got the right suspect in their sights until they discover no link between him and any of the kidnappings except the first. The evidence in the case of the second missing child points in a vastly different direction, creating more questions than it answers. Vasquez and Gavila begin to wonder if they've been brought in to take the fall in a near-hopeless case. Is it all coincidence? Or is a copycat criminal at work? Obsessed with a case that becomes more tangled and intense as they unravel the layers of evil, Gavila and Vasquez find that their lives are increasingly in each other's hands. The Whisperer, as sensational a bestseller in Europe as the Stieg Larsson novels, is that rare creation: a thought-provoking, intelligent thriller that is also utterly unputdownable.

Daily exercises guaranteed to spark your writing! The Plot Whisperer Book of Writing Prompts gives you the inspiration and motivation you need to finish every one of your writing projects. Written by celebrated writing teacher and author Martha Alderson, this book guides you through each stage of the writing process, from constructing compelling characters to establishing an unforgettable ending. Alderson also helps you get into the habit of writing creatively every day, with brand-new imaginative prompts, such as: Create an obstacle that interferes with the protagonist's goal and describe how that scene unfolds moment-by-moment. Provide sensory details of the story world and what your main character is doing at this very moment. Scan earlier scenes for examples of the protagonist's chief character flaw and develop it. He or she will need to overcome this flaw in order to achieve his or her ultimate goal. Show an issue or situation in the main character's life that needs attention and have him or her take the first step forward toward a course of action. Filled with daily affirmations, plot advice, and writing exercises, The Plot Whisperer Book of Writing Prompts will set your projects in the right direction--and on their way to the bestseller list!

Analyzes the manner in which Barack Obama uses race strategically to engage with and win the loyalty of potential supporters. Price uses examples from Obama's campaigns and presidency to demonstrate his ability to authentically tap into notions of blackness and whiteness to appeal to particular constituencies. By tailoring his unorthodox personal narrative to emphasize those parts of it that most resonate with a specific racial group, Obama targets his message effectively to that audience, shoring up electoral and governing support. The author also considers the impact of Obama's use of race on the ongoing quest for black political empowerment. Unfortunately, racial advocacy for African Americans has been made more difficult because of the intense scrutiny of Obama's relationship with the black community, Obama's unwillingness to be more publicly vocal in light of that scrutiny, and the black community's reluctance to use traditional protest and advocacy methods on a black president. --From publisher description.

In Reading in the Wild, reading expert Donalyn Miller continues the conversation that began in her bestselling book, The Book Whisperer. While The Book Whisperer revealed the secrets of getting students to love reading, Reading in the Wild, written with reading teacher Susan Kelley, describes how to truly instill lifelong "wild" reading habits in our students. Based, in part, on survey responses from adult readers as well as students, Reading in the Wild offers solid advice and strategies on how to develop, encourage, and assess five key reading habits that cultivate a lifelong love of reading. Also included are strategies, lesson plans, management tools, and comprehensive lists of recommended books. Copublished with Editorial Projects in Education, publisher of Education Week and Teacher magazine, Reading in the Wild is packed with ideas for helping students build capacity for a lifetime of "wild" reading. "When the thrill of choice reading starts to fade, it's time to grab Reading in the Wild. This treasure trove of resources and management techniques will enhance and improve existing classroom systems and structures." —Cris Tovani, secondary teacher, Cherry Creek School District, Colorado, consultant, and author of Do I Really Have to Teach Reading? "With Reading in the Wild, Donalyn Miller gives educators another important book. She reminds us that creating lifelong readers goes far beyond the first step of putting good books into kids' hands." —Franki Sibberson, third-grade teacher, Dublin City Schools, Dublin, Ohio, and author of Beyond Leveled Books "Reading in the Wild, along with the now legendary The Book Whisperer, constitutes the complete guide to creating a stimulating literature program that also gets students excited about pleasure reading, the kind of reading that best prepares students for understanding demanding academic texts. In other words, Donalyn Miller has solved one of the central problems in language education." —Stephen Krashen, professor emeritus, University of Southern California

Going beyond the standard pet communication book, this adventure delivers messages from many different wild and sacred animal species. Voices of the white buffalo, the humpback whale, the white lions of Timbavati South Africa, orcas, and bears all speak through the author, who embarked on a spiritual journey across several continents in search of this wisdom from animals. In turns moving, empowering, and entertaining, it includes practical ways to implement the animal knowledge, conveying vital messages to help save humanity and the natural world.

Companies all over the world are being buffeted by new technologies, disruptive business models and start-up innovation. Business leaders know that they need to adopt these new technologies like blockchain, artificial intelligence and Internet of things, and transform their companies using them to keep pace with rapid customer and business environment changes. Therefore, there is an urgent need to understand the basic principles of digital transformation and the technology forces that enable this shift. The Tech Whisperer, as the name suggests, demystifies and simplifies emerging technologies like AI, blockchain, Internet of things, virtual reality, etc. and narrates how companies can employ these to drive their digital transformation. Jaspreet Bindra has been a leading practitioner and thought leader in digital transformation and technology. In his first book, he gives an engaging and forward-looking practitioner's view which can help business leaders, entrepreneurs and anyone looking to understand digital transformation and technology, and leverage them for their future success.

Unnerved by the ceaseless demands of your toddler? Concerned that your two-year-old isn’t developing on schedule? You clearly need to spend some time with Tracy Hogg. Nicknamed the “baby whisperer” by grateful parents because of her extraordinary gift for understanding and connecting with children, Tracy became internationally famous after the smashing success of her New York Times bestseller Secrets of the Baby Whisperer. Now Tracy is back with the same winning blend of common sense, uncanny intuition, and results-getting guidance in her new book, Secrets of the Baby Whisperer for Toddlers. Yes, the toddler years have their stresses and challenges for both parents and children–but with Tracy at your side, you’ll find that this can also be the most fascinating and rewarding stretch of parenthood. As in her hugely popular first book, Tracy brings her vast experience to bear on the issues and dilemmas with which all parents grapple during toddlerhood. Starting with the simple but essential premise that there is no such thing as a “typical” child, Tracy guides you through her unique programs, including: • H.E.L.P. (Hold back, Explain, Limit, Praise): the mantra that will remind you of the four elements that are critical to fostering your child’s growth and independence. • Using T.L.C. (Talk, Listen, Clarify) to communicate with your toddler, to figure out what she is really thinking, and to best help her express herself. • R&R: the Routines and Rituals that give structure and predictability to daily life and a sense of continuity to holidays and special occasions. • Rehearsals for Change: ways of preparing your toddler for new experiences by encouraging her to practice her skills in the safe, controlled setting of your family. • Conscious Discipline: a way of teaching your toddler how to behave and manage his emotions, while being mindful of the lessons you teach with your own behavior. Tracy knows that your child is special–a one-of-a-kind individual with her own gifts and needs–and she has dedicated this marvelous new book to helping you appreciate and respect your child’s uniqueness. Whether it’s making new friends, mastering potty training, or eating at the family dinner table, your child will do it in her own way and at his own pace. With Tracy as your guide, you can share in the achievements of toddlerhood every step of the way. Practical, reassuring, and written with wit and energy and boundless enthusiasm for real children and their everyday behavior, this book will be your constant companion during the magical, challenging toddler years.

Written by a leader for leaders, The Millennial Whisperer shares proven, profit-driven strategies for leading millennials in the workforce. The Millennial generation is the largest, most diverse generation in the history of the United States. They will make up 75 percent of the workforce by 2030. Unfortunately, Millennials made a poor first impression in the business world, developing the reputation of being lazy, entitled, selfish, and disloyal. The truth is, Millennials are no lazier or more entitled, selfish, or disloyal than any previous generation; they just grew up with different experiences than older generations and are motivated by different things. In The Millennial Whisperer, Chris Tuff puts into context the ways Millennials differ from previous generations and shares practical steps companies and leaders can take to immediately boost productivity without building an office full of ping pong tables, beer kegs, and participation trophies. Chris provides practical ways for leaders to build a corporate culture in which Millennials can thrive, establish effective rewards systems at lower cost, address disciplinary methods effectively, and more! Get ready to turn your conference room back into a conference room, bring the beer kegs home for your next birthday bash, and put the participation trophies in the trash where they belong.

For years, "whisperers" have gotten horses, dogs, and babies to behave. Through simple rewards and punishments, they encourage positives and discourage negatives. But why is it so hard to achieve in relationships? Enter The Man Whisperer. This modern communication guide shows you how to adopt a new style--to get what you want! Authors Donna Sozio and Samantha Brett have men eating out of their hands, and here they share their secrets. This lighthearted guide features tactics to get him to: Text if he's going to be late (yet again!) Put her orgasm first (without expecting "rewards") Say the "L" word (and mean it) Spend quality time (regardless of what game is on) Whether in the honeymoon phase or seriously committed, this book gives you solutions to thorny problems and balances expert advice with humor and anecdotes to illustrate how to turn any guy into a well-tamed man!