In the early modern centuries a body of popularized medical writings appeared, telling ordinary people how they could best take care of their own health. Often written be doctors, such books gave simple advice for home treatments, while commonly warning of the dangers of magic, quackery, old wive's tales and faith-healing. The Popularization of Medicine explores the rise of this form of people's medicine, from the early days of printing to the Victorian age, focusing on the different experiences of Britain, the Continent and North America.

In the early modern centuries a body of popularized medical writings appeared, telling ordinary people how they could best take care of their own health. Often written be doctors, such books gave simple advice for home treatments, while commonly warning of the dangers of magic, quackery, old wive's tales and faith-healing. The Popularization of Medicine explores the rise of this form of people's medicine, from the early days of printing to the Victorian age, focusing on the different experiences of Britain, the Continent and North America.

The vast majority of European countries have never had a Newton, Pasteur or Einstein. Therefore a historical analysis of their scientific culture must be more than the search for great luminaries. Studies of the ways science and technology were communicated to the public in countries of the European periphery can provide a valuable insight into the mechanisms of the appropriation of scientific ideas and technological practices across the continent. The contributors to this volume each take as their focus the popularization of science in countries on the margins of Europe, who in the nineteenth and twentieth centuries may be perceived to have had a weak scientific culture. A variety of scientific genres and forums for presenting science in the public sphere are analysed, including botany and women, teaching and popularizing physics and thermodynamics, scientific theatres, national and international exhibitions, botanical and zoological gardens, popular encyclopaedias, popular medicine and astronomy, and genetics in the press. Each topic is situated firmly in its historical and geographical context, with local studies of developments in Spain, Portugal, Italy, Hungary, Denmark, Belgium and Sweden. Popularizing Science and Technology in the European Periphery provides us with a fascinating insight into the history of science in the public sphere and will contribute to a better understanding of the circulation of scientific knowledge.

Early modern almanacs have received relatively little academic attention over the years, despite being the first true form of British mass media. While their major purpose was to provide annual information about the movements of the stars and the corresponding effects on Earth, most contained a range of other material, including advice on preventative and remedial medicine for humans and animals. Based on the most extensive research to date into the relationship between the popular press, early modern medical beliefs and practices, this study argues that these cheap, annual booklets played a major role in shaping contemporary medical beliefs and practices in early modern England. Beginning with an overview of printed vernacular medical literature, the book examines in depth the genre of almanacs, their authors, target and actual audiences. It discusses the various types of medical information and advice in almanacs, preventative and remedial medicine for humans, as well as ‘non-commercial’ and ‘commercial’ medicines promoted in almanacs, and the under-explored topic of animal health care.

This book offers an overview of the vernacularization and popularization of learned medical knowledge in the late seventeenth century, a particularly significant moment in English history on account of the social and cultural transformations in progress at the time. Starting with a survey of the medical texts that were translated from Latin into English in such a pivotal period, the book provides an insight into their context of production and an analysis of the actual translation strategies and procedures that were exploited at the macro- and micro-textual levels in order to disseminate the specialized subject and language of learned medicine to a wider, non-specialized audience. In addition to some very popular texts, including Nicholas Culpeper’s 1649 unauthorized translation of the Royal College of Physicians’s Pharmacopoeia Londinensis, the volume also discusses more obscure and previously neglected publications, which nonetheless played a fundamental role in the popularization of learned medicine.

Lupton′s newest edition of Medicine as Culture is more relevant than ever. Trudy Rudge, Professor of Nursing, University of Sydney A welcome update of a text that has become a mainstay of the medical sociologist′s library. Alan Radley, Emeritus Professor of Social Psychology, Loughborough University Medicine as Culture introduces students to a broad range of cross-disciplinary theoretical perspectives, using examples that emphasize bodies and visual images. Lupton′s core contrast between lay perspectives on illness and medical power is a useful beginning point for courses teaching health and illness from a socio-cultural perspective. Arthur Frank, Department of Sociology, University of Calgary Medicine as Culture is unlike any other sociological text on health and medicine. It combines perspectives drawn from a wide variety of disciplines including sociology, anthropology, social history, cultural geography, and media and cultural studies. The book explores the ways in which medicine and health care are sociocultural constructions, ranging from popular media and elite cultural representations of illness to the power dynamics of the doctor-patient relationship. The Third Edition has been updated to cover new areas of interest, including: - studies of space and place in relation to the body - actor-network theory as it is applied in research related to medicine - The internet and social media and how they contribute to lay health knowledge and patient support - complementary and alternative medicine - obesity and fat politics. Contextualising introductions and discussion points in every chapter makes Medicine as Culture, Third Edition a rigorous yet accessible text for students. Deborah Lupton is an independent sociologist and Honorary Associate in the Department of Sociology and Social Policy, University of Sydney.

John Wesley's Primitive Physic (1747) achieved twenty-three editions in his lifetime, ensuring its popular and controversial status in eighteenth-century medicine. This study examines the theological, intellectual and cultural background to one of the period's most successful medical texts. By exploring Wesley's work in the context of his theology, it extends the on-going reconfiguration of the relationship between religion and medicine.

People in general are concerned about the health of themselves and their families, but they lack reliable access to health knowledge. In order to ensure that people get accurate medical knowledge, dissemination of such knowledge by medical professionals is advocated. This is the basis of medical communication. This book covers the theoretical model of medical communication, explains the differences from medical science popularization and health communication, and from the perspective of medical practice, provides many examples to illustrate the practical application and significance of medical communication. It is hoped that this book will attract more people to join the team of medical communicators, pass the correct medical knowledge to the public, and ultimately the incidence and mortality of diseases can be reduced and the health level of people improved.

How did 17th-century families in England perceive their health care needs? What household resources were available for medical self-help? To what extent did households make up remedies based on medicinal recipes? Drawing on previously unpublished household papers ranging from recipes to accounts and letters, this original account shows how health and illness were managed on a day-to-day basis in a variety of 17th-century households. It reveals the extent of self-help used by families, explores their favourite remedies and analyses differences in approaches to medical matters. Anne Stobart illuminates cultures of health care amongst women and men, showing how 'kitchin physick' related to the business of medicine, which became increasingly commercial and professional in the 18th century.