Attention Platform Owners! Are you under pressure from stakeholders to deliver results faster and increase the value from your platform? Do you worry that platform investments are expensive but offer limited returns? Are you the owner or custodian of a platform and wondering where to start? The Platform Owner's Guidebook answers these questions and more to help you maximise your platform's value. You'll learn how to build capability around your investment – the secret sauce that turns expensive licenses into exponential value. Based on a framework developed over twenty years working client-side, the book explores the platform owner's journey with plenty of stories – the good, the bad and the ugly. It is full of real-world observations and applications from an author who deeply understands the challenges of platforms.

Choose to be a remarkable Product Leader? Does every consumer choose your product and solution? Does your track record confirm that wherever the product you build, your consumers talk about your awesome products and solutions? Based on my one decade of research and interaction with dozens of great product teams, I have created this volume. This guidebook is for all the team members, managers, leaders, and coaches who choose to develop an awesome, outstanding product. The new VUCA world and digital transformations are the movers and shakers for all! This guidebook is a game-changer! This guidebook talks about eight forces for building an Awesome Product and solution, The First force is “Leadership Contribution to Product Management”, The Second force is “Customer Contribution to Product Management”, The Third force is “Technology Contribution to Product Management”, The Fourth force is “Organizational Cultural contribution to Product Management”, The Fifth force is “High-Performance team contribution to Product Management”, The sixth force is “User Experience in Product Management”, The seventh force is “Process Contribution to Product Management” and Eight force is “Marketing Management Contribution to Product Management.” These Eight forces empower Product team members to obtain business agility. The author has emphasized many challenges, use cases, stories, case studies, checklists, mind maps, and thought-provoking questions for the readers to reflect on and act upon. With all this enablement, this book is more pragmatic for readers. The author has shared many theoretical concepts for the readers to work out and further research to strengthen learning in those areas so that readers can become apt team players in high-performance teams.

What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the emergence of ‘platform capitalism’. This book critically examines these new business forms, tracing their genesis from the long downturn of the 1970s to the boom and bust of the 1990s and the aftershocks of the 2008 crisis. It shows how the fundamental foundations of the economy are rapidly being carved up among a small number of monopolistic platforms, and how the platform introduces new tendencies within capitalism that pose significant challenges to any vision of a post-capitalist future. This book will be essential reading for anyone who wants to understand how the most powerful tech companies of our time are transforming the global economy." Also available as an audiobook.

Creating a platform isn't just beneficial--it's essential! In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn: • The definition of a platform--and why you should start building one now. • How to harness the 12 Fundamental Principles of Platform. • "Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues. • How to develop a platform for nonfiction, fiction, and memoir. In addition to Chuck's invaluable insights, you'll also find 12 case studies from authors with effective platforms, as well as professional advice from literary agents. If you're serious about building a platform tailored to you and your writing--a platform that's going to help you succeed as a writer--look no further than Create Your Writer Platform.

More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune. Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to: Develop content that converts fans into customers Create a platform strategy that multiplies your marketing efforts overnight Showcase your brand, product, or company and attract new opportunities

Sell Your First Book & Develop a Successful and Sustainable Writing Career Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing. This book offers: A step-by-step approach to creating, growing, and nurturing a platform An economical approach to self-promotion (no need to spend thousands) A clear way to uncover your strengths and weaknesses as an author The strategies that are essential (or not) to online promotion A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered) A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts) After you read this book, you'll be able to answer the inevitable question: "What's your platform?" You'll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won't need any previous knowledge or experience to get started. Growing a writing career isn't just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.

This book is intended to meet a range of different needs and to cater for different levels of knowledge about employee ownership. If you are considering making your company employee-owned or you are advising someone going through that process, and in either case are new to the topic, you can build up your knowledge levels from Chapter 1. Alternatively, the book can be used as a reference work if you have a particular question to answer. Some parts of the book will not be relevant to every reader. For example, several Chapters consider how employees can acquire shares personally: these will not be relevant to companies which intend their employee ownership only to be through an employee trust. The book is intended as practical guide rather than a highly detailed technical treatise. Its priority is to explain key issues in an accessible fashion and to raise awareness of where further exploration and advice may be important. Chapter 1 This Chapter looks at the background to employee ownership and why companies choose to become employee-owned. Chapter 2 Employee trusts are a key part of the structure of most employee-owned companies, as outlined in this Chapter. Individual share ownership is also introduced here, as some employee-owned companies combine ownership by an employee trust (which usually holds the majority of the company’s shares) with direct, individual ownership of shares by employees. Chapter 3 Chapter 3 goes more deeply into how employee trusts work and how the role of trustees as owners interacts with the role of the company’s directors. Chapter 4 In this Chapter, the key steps and decisions that will need to be made in establishing an employee trust are considered. Chapter 5 This Chapter starts to look in more detail at individual share ownership, in particular the ways in which employees can acquire shares personally, and provides a summary of the tax reliefs that are available for individual employees acquiring shares in their company. Chapter 6 Employee ownership trusts are a particular kind of employee trust, bringing particular tax reliefs. This Chapter considers these tax reliefs and the various conditions which must be satisfied. Chapter 7 Many companies become employee-owned through the existing owners transferring their shares to an employee trust. This Chapter looks at how to plan ownership succession in this way and some key questions that will need to be considered. Chapter 8 An employee ownership trust deed is likely to form the structural core of most employee-owned companies. This Chapter explains the key provisions that it will commonly include. Chapter 9 This Chapter considers the people issues which arise in a transition to employee ownership, and has been written by Jeremy Gadd. The next five Chapters look in more detail at how employees can acquire shares individually and may be of value to companies wishing to include individual share ownership alongside trust ownership. Chapters 10 and 11 look at two tax-advantaged all-employee share schemes. Chapter 10 The Share Incentive Plan (SIP) enables employees to purchase shares or receive free shares, in each case with relief against income tax. The SIP is an all-employee share scheme, which means that all employees must be allowed to participate in any offer of shares. This Chapter looks at the statutory requirements for operating a SIP and how it works in practice. Chapter 11 Save As You Earn (SAYE) options is another form of all-employee share scheme, under which employees can be granted options to acquire shares in the future and those employees who participate will save a monthly amount towards the option exercise price. This Chapter considers how SAYE options work. Chapters 12 and 13 look at tax-advantaged share schemes which do not need to involve all employees: Chapter 12 This Chapter looks at Enterprise Management Incentive (EMI) options. For companies wishing to create personal share ownership for their key people, EMI options will often be the best place to start. There are particular eligibility requirements for EMI options. These are considered in this Chapter, which also discusses the key elements of an EMI scheme, and offers suggestions as to how EMI options can be structured. Chapter 13 An alternative to EMI options is the Company Share Option Plan (CSOP). This Chapter considers how the CSOP works. Chapter 14 This Chapter looks at other ways in which employees can acquire shares personally. Chapters 15 to 20 consider other legal, regulatory and taxation issues. Chapter 15 Where employees are to acquire shares (or cash) from an employee trust, it is important to ensure that this is structured in a way which does not fall foul of tax anti-avoidance rules which were introduced to counter what is commonly referred to as disguised remuneration. This Chapter looks at these provisions and how to keep on the right side of them. Failure to do so could result in a charge to income tax and National Insurance on the value of assets even though an employee has not acquired any definite ownership rights over them. Chapter 16 This Chapter sweeps up some other legal and regulatory matters not directly covered in previous Chapters. Chapter 17 This Chapter covers data protection requirements. Chapter 18 This Chapter covers phantom shares. Chapter 19 This looks at the interaction between corporation tax, employee trusts and different individual employee share schemes. Chapter 20 There are a number of registration and filing requirements with HM Revenue and Customs and the Registrar of Companies. This Chapter considers these and some continuing administration requirements and summarises the accounting treatment of employee trusts and employee share schemes.

The visual economy is here and we are all broadcasters now! In today’s fast-paced world of constant media, moving images and digital presence, broadcasting is no longer the preserve of the privileged few. When every visual choice has the power to make or break reputations, success in this highly competitive economy hinges on mastering the skills of visual communication. The Visual Revolution Guidebook is your essential toolkit for navigating and leveraging this new visual-centric landscape and understanding its dynamics in the modern business environment. Media expert Roz Morris delves deep into the strategies and skills you need to stand out and flourish amidst the constant imagery of the modern 24-hour media cycle. Through illuminating case studies, proven approaches and user-friendly, practical advice and checklists, you’ll be equipped with an impressive range of advanced media skills, including how to: > Craft a compelling online presence. > Produce impactful promotional videos. > Fine-tune presentation skills across diverse media platforms. > Shine in media interviews with confidence and precision. > Harness the incredible potential of the metaverse. > Understand the evolving role of influencers. Whether you’re an entrepreneur, marketer or business leader seeking to understand and excel in modern business communication, this is more than just a must-read – it’s an expert and indispensable roadmap to thriving in the visual revolution.

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.