Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

Whether we are exploring a new idea, new career or new endeavor, we encounter risks, self-doubt and fear. Drawing on behavioral science and self-leadership principles, the strategies and exercises in this practical and inspirational book will catalyze and position you for a successful launch. This book draws on the author's wide experience in leadership, coaching and mentorship, as well as interviews with innovators and entrepreneurs. Short, sharp, snappy and impactful, this book makes any launch actionable. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

Design and develop sophisticated 2D games that are as much fun to make as they are to play. From particle effects and pathfinding to social integration and monetization, this complete tour of Apple's powerful suite of game technologies covers it all. Familiar with Swift but new to game development? No problem. Start with the basics and then layer in the complexity as you work your way through three exciting - and fully playable - games. In the end, you'll know everything you need to go off and create your own video game masterpiece for any Apple platform. Discover the power of Apple Game Frameworks, Xcode, and Swift by building three exciting games: Gloop Drop - a new twist on a classic arcade game, Val's Revenge - a roguelike dungeon crawler, and Hog - a social player vs. player mobile dice game. With Apple Game Frameworks, you can create high-performance, power-efficient games that work across all Apple platforms, including iOS, macOS, tvOS, and watchOS. In this book, you'll discover how to... Design and develop rich 2D gaming experiences using Apple's built-in game frameworks. Harness the power of SpriteKit using Xcode and Swift to create engaging player experiences. Use the visual Scene Editor to build complete scenes. Unleash the power of the Particle Editor to create amazing effects. Use GameplayKit to add advanced features to your games like pathfinding, artificial intelligence, and complex rule systems. Build larger, more complex worlds with tile maps and Xcode's visual Tile Map editor. Bring people together using GameKit and Game Center, Apple's social gaming network. Increase revenue with third-party banner ads and rewarded ads using Google AdMob (tm). Monetize your games with StoreKit and in-app purchases. So, grab your gear and get your game on - it's time to level up your skills. What You Need: macOS Mojave 10.14.6 or newer Xcode 11.3 or newer Basic knowledge of Swift 5.1.4 or newer

This book is a collection of essays in honor of Paul Ziff written by his col leagues, students, and friends. Many of the authors address topics that Ziff has discussed in his writings: understanding, rules and regularities, proper names, the feelings of machines, expression, and aesthetic experience. Paul Ziff began his professional career as an artist, went on to study painting with J. M. Hanson at Cornell, and then studied for the Ph. D. in philosophy, also at Cornell, with Max Black. Over the next three decades he produced a series of remarkable papers in philosophy of art, culminating in 1984 with the publica tion of Antiaesthetics: An Appreciation of the Cow with the Subtile Nose. In 1960 he published Semantic Analysis, his masterwork in philosophy of lan guage. Throughout his career he made important contributions to philosophy of mind in such papers as "The Simplicity of Other Minds" (1965) and "About Behaviourism" (1958). In addition to his work in these areas, his lec tures at Harvard on philosophy of religion are an underground classic; and throughout his career he has continued to make art and to search for the meaning of life in the properties of prime numbers. Although his interests are wide and deep, questions about language, art, and mind have dominated his philosophical work, and it is problems in these areas that provide the topics of most of the essays in this volume.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you'll discover how Tim Cook led Apple to new heights after replacing Steve Jobs at its helm. You will also discover : that long before his death, Steve Jobs was already preparing Tim Cook to become his worthy successor; that by coming out, Cook wanted to prove that a representative of minorities could run the world's largest company; that Cook fought to preserve the privacy of Apple users, which he considered a fundamental right; that under Cook's leadership, Apple has stepped up its environmental efforts; that Tim Cook's influence was instrumental in making Apple the dominant company it is today. When Tim Cook became CEO of Apple in 2011, one of the most innovative companies had just lost its visionary founder. With the death of Steve Jobs, experts predicted Apple's demise, but they were wrong. Indeed, Apple became the first company in the world to weigh a trillion dollars. It became the most profitable company in the world. Tim Cook managed to maneuver Apple while the death of Steve Jobs brought uncertainty. He also led a real cultural revolution within the company. Cook has already become a legend as the head of Apple. Discover his contributions to the company and the world! *Buy now the summary of this book for the modest price of a cup of coffee!

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