Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their productivity and empower their entry into the formal economy.

Social media is coming for you? ready or not. It might be a viral video or a rogue employee or a media query.Or it could be the POTUS, singling out your company in a 2 a.m. Twitter rant.So this little book will answer some big questions: Why does social media matter for CEOs and how do I do it right?

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to most of the world’s internet users—and discovers that what they are doing is not what we imagine. New-media pundits obsess over online privacy and security, cyberbullying, and revenge porn, but do these things really matter in most of the world? The Next Billion Users reveals that many assumptions about internet use in developing countries are wrong. After immersing herself in factory towns, slums, townships, and favelas, Payal Arora assesses real patterns of internet usage in India, China, South Africa, Brazil, and the Middle East. She finds Himalayan teens growing closer by sharing a single computer with common passwords and profiles. In China’s gaming factories, the line between work and leisure disappears. In Riyadh, a group of young women organizes a YouTube fashion show. Why do citizens of states with strict surveillance policies appear to care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend “foreign” strangers on Facebook and give “missed calls” to people? The Next Billion Users answers these questions and many more. Through extensive fieldwork, Arora demonstrates that the global poor are far from virtuous utilitarians who mainly go online to study, find jobs, and obtain health information. She reveals habits of use bound to intrigue everyone from casual internet users to developers of global digital platforms to organizations seeking to reach the next billion internet users.

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257

An argument that we have a moral duty to explore other planets and solar systems--because human life on Earth has an expiration date. Inevitably, life on Earth will come to an end, whether by climate disaster, cataclysmic war, or the death of the sun in a few billion years. To avoid extinction, we will have to find a new home planet, perhaps even a new solar system, to inhabit. In this provocative and fascinating book, Christopher Mason argues that we have a moral duty to do just that. As the only species aware that life on Earth has an expiration date, we have a responsibility to act as the shepherd of life-forms--not only for our species but for all species on which we depend and for those still to come (by accidental or designed evolution). Mason argues that the same capacity for ingenuity that has enabled us to build rockets and land on other planets can be applied to redesigning biology so that we can sustainably inhabit those planets. And he lays out a 500-year plan for undertaking the massively ambitious project of reengineering human genetics for life on other worlds. As they are today, our frail human bodies could never survive travel to another habitable planet. Mason describes the toll that long-term space travel took on astronaut Scott Kelly, who returned from a year on the International Space Station with changes to his blood, bones, and genes. Mason proposes a ten-phase, 500-year program that would engineer the genome so that humans can tolerate the extreme environments of outer space--with the ultimate goal of achieving human settlement of new solar systems. He lays out a roadmap of which solar systems to visit first, and merges biotechnology, philosophy, and genetics to offer an unparalleled vision of the universe to come.

The authors set out each of the scarcities that could limit China's power and stall its progress. Beyond scarcities of natural resources and public goods, they explore China's persistent poverties of individual freedoms, institutions, and ideological appeal--and the corrosive loss of values among a growing middle class shackled by a parochial and inflexible political system.

Canada's diverse landscape speaks to its fascinating geological history, from towering peaks to Prairie plains, from fertile farmlands of the Great Lakes and St. Lawrence Lowlands to rugged cliffs of the Atlantic shore. However, the modern landscape is just the latest episode in an epic story spanning more than 4 billion years. Four Billion Years and Counting unveils the geological history of Canada and makes connections between geology and social issues such as climate change, hazards such as landslides and earthquakes, and other environmental factors. The text features contributions from some 100 specialists, and is richly illustrated with over 500 colour photographs and diagrams. Four Billion Years and Counting is a fascinating exploration of Canada's geology for those who are intrigued by the landscape and the vital connection between ourselves and what lies beneath our feet.

NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?

It has become received wisdom that our world is doomed, that we live in the End of Days. Bleak predictions by psychics and scientists alike portend extreme weather, droughts, famines and floods that will overtake humanity within the century, or sooner. If not global warming, then supervolcanoes, meteoric impacts, nuclear war, bioterrorism, or natural plagues will get us. But whatever happens, Michael Hanlon believes that humankind will go on...and on. The shape of things to come will be strange, and somewhat terrifying, but will very likely seem banal to the people who inhabit it in the future. Humankind may be thrown back to the Stone Age on hundreds of occasions and may come close to extinction. But recovery will follow--each time more rapidly than the last. The world of 10,000 years hence, let alone 100,000,000 years hence, will be strange and almost unrecognizable. But no matter how battered and re-born, it will still be our world, populated by us through eternity.

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.