This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education. Due to the profound effects of the digitisation of music, the music industries have undergone rapid transformation. The former record label dominated industry has been supplanted by new industries, including digital aggregators, strategists and online platforms. These new music industries now facilitate ‘direct’ access to both artists and their music. While such accessibility and the potential for artist exposure have never been greater, the challenge to stand out or to even navigate a musical career pathway is formidable. A useful resource for musicians and educators, this text highlights the ways in which the new music industries facilitate increased opportunities for 21st Century popular musicians to collaborate, communicate and interact with others interested in their music.

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

In today’s rapidly changing music landscape, entrepreneurship is an art that is just as vital as creativity—one that all musicians must master for a successful and sustainable career. In The New Musician: The Art of Entrepreneurship in Today’s Music Business, award-winning industry veteran Menzie Pittman provides insights from world-class artists, music business leaders, educators, and professionals who share invaluable reflections on the successes and challenges of their careers, imparting advice to both aspiring and working musicians. Included are vital conversations about topics like leadership and business with an impressive cast of people including record executive Mike Curb, nine-time GRAMMY award-winning record producer Dave Cobb, and singer-songwriter and multi-instrumentalist Sierra Hull. By learning from others’ experiences in this book, musicians will discover a range of creative solutions to the problems frequently encountered and will enhance their entrepreneurial skills. These success stories and cautionary tales will help illuminate a road map to success.

Aimed at songwriters, recording artists, and music entrepreneurs, this text explains the basics of digital music law. Entertainment attorney Gordon offers practical tips for online endeavors such as selling song downloads or creating an Internet radio station. Other topics include (for example) web site building, promoting through peer-to-peer networks, etc.

The music industry has changed, and there has never been a greater time for independent artists to build a community of followers and fans through the myriad of new media tools available to them. As an independent musician, developing a profitable and sustainable music career is more realistic today than it has ever been in the past. However, in order to take advantage of the opportunities at hand, it is vital for career-minded musicians to understand the changes that the industry has gone through, and how that impacts their approach. Then, they must determine a career course for themselves and act on the best information available to them.First, The New Music Industry: Adapting, Growing, and Thriving in The Information Age explains exactly how the music industry has changed, and the 11 components it is divided into today. These 11 components include: engagement, campaigns, community, collaboration, vinyl records, social media, video, radio, touring, music licensing & placements, and streaming sites. The industry is clearly more complex than it used to be, and has more moving pieces than ever before. Not only that, but the music business continues to morph, and the future is sure to bring more changes. Understanding the bigger picture is the first step to clarifying one's thinking, and developing a much needed career focus.Then, the book explains what the information age represents for artists. With the industrial age firmly in the past, the implications are far reaching. It isn't just jobs and pension programs that have been affected. Artists of every kind have also been witnesses to the effects of the massive transition into a new age. Whether it's online or offline, there are many things competing for people's attention, and cutting through the noise has become the new motto for businesses and musicians alike. The key to adapting, growing and thriving in the information age lies in a willingness to experiment and to change. Human nature is to resist the inevitable, but this inclination will not serve musicians in the age we find ourselves in. The information age is about observing trends, keeping a finger on the pulse of rapid technological advancement, and being agile and flexible enough in your approach to change when necessary. Failing to adapt could mean getting left behind, and we have seen many organizations and individuals fall from grace for this very reason.This book then walks musicians through the foundational aspects of music marketing, touring & live performance, radio, music instruction, blogging, podcasting, email marketing, social media, video marketing, and more. These are the essential elements of every music career, and are also necessary parts of building a presence online. A musician's online presence supports their offline presence and vice versa. However, it's unwise to rely on one or the other. The information age is the meaningful convergence of personal connection and viral marketing.Musicians can also delve into personal development and business concepts that will enable them to approach their music careers with a success mindset. Many people find that they have mindset issues to deal with as they grow and become the people they need to in order to achieve what they want to. Without the right mindset, the right strategies can fail. Handling the mental aspect of setting goals and working towards their accomplishment is critical to one's ultimate success.The New Music Industry also documents many of the mistakes made by its author, David Andrew Wiebe, and what he learned from his many music career missteps and errors. Refreshingly honest and practical, Wiebe offers independent musicians an insider's view into what it means to build a career of their dreams in their chosen field. The book is packed with actionable insights and tips that will aid musicians in their pursuit to profit from their passion. Wiebe draws on over a decade of experience in the music industry.

Listening to instruments -- "The joy of precision" : mechanical instruments and the aesthetics of automation -- "The alchemy of tone" : Jörg Mager and electric music -- "Sonic handwriting" : media instruments and musical inscription -- "A new, perfect musical instrument" : the trautonium and electric music in the 1930s -- The expanding instrumentarium

The award-winning creator of the documentary The Music Instinct traces the efforts of visionary researchers and musicians to understand the biological foundations of music and its relationship to the brain and the physical world. 35,000 first printing.

Rhythm & blues emerged from the African American community in the late 1940s to become the driving force in American popular music over the next half-century. Although sometimes called “doo-wop,” “soul,” “funk,” “urban contemporary,” or “hip-hop,” R&B is actually an umbrella category that includes all of these styles and genres. It is in fact a modern-day incarnation of a musical tradition that stretches back to nineteenth-century America, and even further to African beginnings. The New Blue Music: Changes in Rhythm & Blues, 1950-1999 traces the development of R&B from 1950 to 1999 by closely analyzing the top twenty-five songs of each decade. The music of artists as wide-ranging as Louis Jordan; John Lee Hooker; Ray Charles; James Brown; Earth, Wind & Fire; Michael Jackson; Public Enemy; Mariah Carey; and Usher takes center stage as the author illustrates how R&B has not only retained its traditional core style, but has also experienced a “re-Africanization” over time. By investigating musical elements of form, style, and content in R&B—and offering numerous musical examples—the book shows the connection between R&B and other forms of American popular and religious music, such as spirituals, ragtime, blues, jazz, country, gospel, and rock 'n' roll. With this evidence in hand, the author hypothesizes the existence of an even larger musical “super-genre” which he labels “The New Blue Music.”

In New Orleans, music screams. It honks. It blats. It wails. It purrs. It messes with time. It messes with pitch. It messes with your feet. It messes with your head. One musician leads to another; traditions overlap, intertwine, nourish each other; and everyone seems to know everyone else. From traditional jazz through rhythm and blues and rock 'n' roll to sissy bounce, in second-line parades, from the streets to clubs and festivals, the music seems unending. In Talking New Orleans Music, author Burt Feintuch has pursued a decades-long fascination with the music of this singular city. Thinking about the devastation—not only material but also cultural—caused by the levees breaking in 2005, he began a series of conversations with master New Orleans musicians, talking about their lives, the cultural contexts of their music, their experiences during and after Katrina, and their city. Photographer Gary Samson joined him, adding a compelling visual dimension to the book. Here you will find intimate and revealing interviews with eleven of the city's most celebrated musicians and culture-bearers—Soul Queen Irma Thomas, Walter “Wolfman” Washington, Charmaine Neville, John Boutté, Dr. Michael White, Deacon John Moore, Cajun bandleader Bruce Daigrepont, Zion Harmonizer Brazella Briscoe, producer Scott Billington, as well as Christie Jourdain and Janine Waters of the Original Pinettes, New Orleans's only all-woman brass band. Feintuch's interviews and Samson's sixty-five color photographs create a powerful portrait of an American place like no other and its worlds of music.

All kinds of modern music from minimalism to electronic jazz are described and discographies of each are provided.