Speak American too includes new research from the New Heartland Consumer Insights Study. The First-of-its-Kind consumer research conducted in the U.S. identifies differences between New Heartland and non-New Heartland consumers, their brand perceptions, and buying behaviors. The study was conducted for New Heartland Group in 2014 by Prince Market Research. Book jacket.

*Finalist for the National Book Award* *Finalist for the Kirkus Prize* *Instant New York Times Bestseller* *Named a Best Book of the Year by NPR, New York Post, BuzzFeed, Shelf Awareness, Bustle, and Publishers Weekly* An essential read for our times: an eye-opening memoir of working-class poverty in America that will deepen our understanding of the ways in which class shapes our country and “a deeply humane memoir that crackles with clarifying insight”.* Sarah Smarsh was born a fifth generation Kansas wheat farmer on her paternal side, and the product of generations of teen mothers on her maternal side. Through her experiences growing up on a farm thirty miles west of Wichita, we are given a unique and essential look into the lives of poor and working class Americans living in the heartland. During Sarah’s turbulent childhood in Kansas in the 1980s and 1990s, she enjoyed the freedom of a country childhood, but observed the painful challenges of the poverty around her; untreated medical conditions for lack of insurance or consistent care, unsafe job conditions, abusive relationships, and limited resources and information that would provide for the upward mobility that is the American Dream. By telling the story of her life and the lives of the people she loves with clarity and precision but without judgement, Smarsh challenges us to look more closely at the class divide in our country. Beautifully written, in a distinctive voice, Heartland combines personal narrative with powerful analysis and cultural commentary, challenging the myths about people thought to be less because they earn less. “Heartland is one of a growing number of important works—including Matthew Desmond’s Evicted and Amy Goldstein’s Janesville—that together merit their own section in nonfiction aisles across the country: America’s postindustrial decline...Smarsh shows how the false promise of the ‘American dream’ was used to subjugate the poor. It’s a powerful mantra” *(The New York Times Book Review).

Tired of speaking to like-minded people, San Francisco blogger and radio journalist Rose Aguilar quit her job, bought a Toyota van, picked up her boyfriend, and took off on a six-month road trip through southern and mountain states. There she interviewed a wide array of people who rarely, if ever, appear in the national media. They include a former Republican evangelical pastor who now preaches inclusion in Tulsa; anti-war, pro-choice, and green Republicans; and a Montana hunter planning to leave his job as a conservationist to fight for gay rights. This political travelogue challenges stereotypes and goes far beyond the sound bites and statistics to reveal what red-state voters really care about—and what they expect from their political leaders. As Aguilar writes in the first chapter, “We breathe the same air, we live under the same political system, we’ve probably seen the same television and news shows, and most of us grew up going to public schools; yet because we might vote differently once every four years, we find ourselves stereotyped in the national media and separated by red and blue borders.” Red Highways is a riveting examination of what matters most in the heartland, what makes it tick, and what issues get its citizens to vote.

“An indispensable and enduring field guide to the arguments the left makes—and the ones it tries to avoid.” —The Claremont Review of Books According to Jonah Goldberg, if the greatest trick the devil ever pulled was convincing the world he didn’t exist, the greatest trick liberals ever pulled was convincing themselves they’re not ideological. Today, “objective” journalists, academics, and “moderate” politicians peddle some of the most radical arguments by hiding them in homespun apho­risms. Barack Obama casts himself as a disciple of reason: He’s a pragmatist, opposed to the ideology and drama of the Right, solely concerned with “what works.” And today’s liberals follow his lead, spouting countless clichés such as: • One man’s terrorist is another man’s freedom fighter: Sure, if the other man is an idiot. Was Martin Luther King Jr. a terrorist? Was Bin Laden a freedom fighter? • Violence never solves anything: Really? It solved our problems with King George III and ended slavery. • We need complete separation of church and state: In other words, all expressions of faith should be barred from politics . . . except when they support liberal programs. With humor and passion, Goldberg dismantles these and many other Trojan horses that liberals use to cheat in the war of ideas. He shows that the Pro­gressive tradition of denying an ideological agenda while pursuing it vigorously under the false flag of reasonableness is alive and well. And he reveals how this dangerous game may lead us further down the path of self-destruction.

A history of a quintessentially American place--the rural and small town heartland--that uncovers deep yet hidden currents of connection with the world. When Kristin L. Hoganson arrived in Champaign, Illinois, after teaching at Harvard, studying at Yale, and living in the D.C. metro area with various stints overseas, she expected to find her new home, well, isolated. Even provincial. After all, she had landed in the American heartland, a place where the nation's identity exists in its pristine form. Or so we have been taught to believe. Struck by the gap between reputation and reality, she determined to get to the bottom of history and myth. The deeper she dug into the making of the modern heartland, the wider her story became as she realized that she'd uncovered an unheralded crossroads of people, commerce, and ideas. But the really interesting thing, Hoganson found, was that over the course of American history, even as the region's connections with the rest of the planet became increasingly dense and intricate, the idea of the rural Midwest as a steadfast heartland became a stronger and more stubbornly immovable myth. In enshrining a symbolic heart, the American people have repressed the kinds of stories that Hoganson tells, of sweeping breadth and depth and soul. In The Heartland, Kristin L. Hoganson drills deep into the center of the country, only to find a global story in the resulting core sample. Deftly navigating the disconnect between history and myth, she tracks both the backstory of this region and the evolution of the idea of an unalloyed heart at the center of the land. A provocative and highly original work of historical scholarship, The Heartland speaks volumes about pressing preoccupations, among them identity and community, immigration and trade, and security and global power. And food. To read it is to be inoculated against using the word "heartland" unironically ever again.

New York Times Bestseller A hilarious full-color guide to Midwestern culture, from comedian and journalist Charlie Berens, creator of the viral comedic series "The Manitowoc Minute" Have you ever had a goodbye lasting more than four hours? Do you lack the emotional capacity to say “I love you” so you just tell your loved ones to “watch out for deer”? Have you apologized to a stranger because she stepped on your foot? If you answered yes to any of these questions, there’s a good chance you’re a Midwesterner—or a Midwesterner at heart. Even if you answered no, you probably know someone who held the door for you from two football fields away. He likely waved at you and said, “Hey there,” like you organized the church bar crawl together. That was a Midwesterner in the wild. We understand that your interaction was strange—but it’s likely to get stranger. Don’t wait until they stick their head in your second-floor window to invite you over for a perch fry because they climbed on your roof to clean your gutters. There’s no need to pull the pepper spray; this species is helpful by nature. And the relationship could be very symbiotic—but only if you let it happen. And that’s where this book comes into play. Inspired by my comedy tours across the Midwest and life growing up in Wisconsin, this book is an exploration into my favorite region on Earth. Some may think the Midwest is just a bunch of bland flyover states filled with less diversity than a Monsanto monoculture. But scratch that surface with your buck knife and you’ll find rich cultures and traditions proving we’re more than just fifty shades of milk. So whether you’re a born-and-bred Midwesterner looking to sharpen your skill at apologies or a costal elite visiting the in-laws for the holidays, this book will help you navigate the Midwest, with everything from the best flannel looks to dating and mating rituals (yes, casserole is involved) to climbing the corporate corn silo to how to handle a four-way stop—and every backyard brat fry in between. And for those of you who don’t like reading, don’t worry—we’ve got pictures! Toss in illustrations, sidebars, quizzes, and jokes worthy of a supper club stall and The Midwest Survival Guide is just the walleye-deep look into this distinctive, beautiful, and bizarre American culture you’ve been looking for.

How civil liberties triumphed over national insecurity

A powerful work of non-fiction and the natural sequel to The Shock of the Fall.

As I participate in brand strategy sessions, review consumer behavior data and observe hundreds of branding initiatives, I am more convinced than ever that many of the major ad agencies and brand leaders do not understand the "New" Heartland beyond a handful of shallow insights and stereotypes. There is a great opportunity for brands to build strong relationships with the biggest and most loyal consumer segment in the country: 60% of US consumers live in the New Heartland. This book will help brand builders define and connect with the New Heartland consumer and embrace the role core values such as Faith, Community and Family plays in buying behavior.