Jaime Romano has for several decades been studying the human brain. As a neuroscientist and marketing consultant, he has amalgamated his knowledge from these fields to create a pioneering model which explains the mental processes that are triggered after we receive a stimulus through our senses, until they lead to an action. An understanding of this model, called Romano ́s Neuropyramid, is a prerequisite for those who are starting in the neuromarketing field and essential reading for marketeers and publisists. The author takes us on a journey through the various levels of the Neuropyramid: attention, sensory activation, emotion, cognition, action regulator and action, through examples, diagrams and friendly language, that remind us of our own experience and invites introspection. Thus, it is possible to understand what happens at the subconscious and intuitive levels in our mind, which substantially increases our ability to predict the action outcome and therefore, consumer behavior.

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

An apple a day doesn't just keep the doctor away, it can also improve memory. From eating the right foods to knowing the right exercises, becoming smarter isn't always about textbooks and tests. With this practical, interactive guide, you can amp up your IQ in no time! Filled with 365 tips and tricks to better the brain, you'll learn that: Gingko Biloba increases blood flow to the brain learning a new language improves brain function classical music will help your problem-solving abilities sitting up straight doesn't just elevate your body, it improves your thinking process taking a brisk walk builds a better connection between brain cells eating at least one cup of blueberries a day reduces the effects of Alzheimer's disease or dementia and other brain boosting facts! This book is all that's needed for smarter living—starting now.

The word brain tends to be used when people talk about anatomical structures or circuitry in the brain. The term mind tends to be used to refer to the subjective cognitive states a brain creates. For example, the prefrontal cortex is an anatomical part of the brain, but attention is a cognitive "state of mind" produced by activity in the brain. Generally, we use these terms interchangeably. We consider "nonconscious processes in the brain" to be equivalent to "the nonconscious mind."

This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing: Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many points along the path to purchase which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed.

* The most comprehensive book available on methods in research interviewing! * What is research interviewing? * What techniques are used? Exactly what do you do in each technique? * How is interview data analysed and written up? The robust, real-world approach makes this book appropriate for practitioner researchers and postgraduate students up to PhD level. Covers distance and face-to-face interviewing, from the un-structured and naturalistic to the highly structured, focused and time-efficient. Emphasis is placed on using the most appropriate methods for the research purpose and how to identify which method is practicable. Based on over thirty years of teaching and supervising research and postgraduate students, the author anticipates questions and difficulties at a level of practical detail. Practical and easy to use, this book is essential for anyone doing research interviewing.

Telegeoinformatics is a new discipline resulting from the integration of mobile computing with wired and wireless communications, geoinformatics (including GIS and GPS), and remote sensing techniques and technologies. Users of telegeoinformatics from every field will need a comprehensive reference to solve multiple types of problems involving locat

Understanding the role of neural activity in the development of the brain has been a major concern of many modern neurobiologists. The reason is plain enough: since the world influences the brain by means of action potentials and synaptic potentials, activity must be the chief cause of the neural changes wrought by experience. This 1994 volume explores the hypothesis that neural activity generated by experience modulates the ongoing growth of the brain during maturation, thus sculpting in each of us a unique nervous system according to the events of our early life. Brain growth is considered at a macroscopic level by examining brain maps and their modular substructure, and at a cellular level by investigating the neuronal interactions that influence the formation and maintenance of these structures. The ways that experience influences the maturation of the brain at both macroscopic and microscopic levels are described, and the conventional wisdom is re-examined.