From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR "Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry." --From the Foreword by William C. France, President, NASCAR "From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board." --Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc. "It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport." --Dale Earnhardt, 7-time NASCAR Winston Cup champion "An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football." --Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc. "Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!" --Dale Jarrett, Winston Cup driver

Racecar driver Earnhardt was at the top of his game—until a minor crash resulted in a concussion that would eventually end his 18-year career. In his only authorized book, Dale shares the inside track on his life and work, reflects on NASCAR, the loss of his dad, and his future as a broadcaster, businessperson, and family man. It was a seemingly minor crash at Michigan International Speedway in June 2016 that ended the day early for NASCAR star Dale Earnhardt Jr. What he didn’t know was that it would also end his driving for the year. He’d dealt with concussions before, but no two are the same. Recovery can be brutal, and lengthy. When Dale retired from professional stock car racing in 2017, he walked away from his career as a healthy man. But for years, he had worried that the worsening effects of multiple racing-related concussions would end not only his time on the track but his ability to live a full and happy life. Torn between a race-at-all-costs culture and the fear that something was terribly wrong, Earnhardt tried to pretend that everything was fine, but the private notes about his escalating symptoms that he kept on his phone reveal a vicious cycle: suffering injuries on Sunday, struggling through the week, then recovering in time to race again the following weekend. In this candid reflection, Earnhardt opens up for the first time about: The physical and emotional struggles he faced as he fought to close out his career on his own terms His frustration with the slow recovery from multiple racing-related concussions His admiration for the woman who stood by him through it all His determination to share his own experience so that others don’t have to suffer in silence Steering his way to the final checkered flag of his storied career proved to be the most challenging race and most rewarding finish of his life.

Features a photographic tribute to the stars of NASCAR and their pets, with profiles of such personalities as Greg Biffle, Carl Edwards, Dale Jarrett, Kasey Kahne, Tony Stewart, and Michael Waltrip, along with their favorite animal companions.

What is it that makes a man strap himself into an automobile and drive it hundreds of laps around a track at speeds surpassing 200 miles per hour? Critically acclaimed journalist G. Wayne Miller decided to find out by spending a year on the NASCAR circuit with Roush Racing's legendary owner Jack Roush and his four title-contending Winston Cup drivers: Mark Martin, Jeff Burton, Matt Kenseth, and Kurt Busch. Miller plumbs the allure of speed and the exploding popularity of stock-car racing through the dramatic 2001 season, which opened with the most famous Daytona 500 in history, when NASCAR legend Dale Earnhardt died as his car slammed into the wall on the final turn. Miller takes us inside the minds and behind the wheels of the of the hottest drivers of the past two seasons, as they cope with the thrills and the dangers along the way to the Cup. Miller also takes us inside Roush Racing, a $125 million business, showing a side of NASCAR that few fans ever get to see. For longtime fans and curious newcomers alike, Men and Speed takes you for a wild ride through the fastest sport in the land.

With action-packed color photos of Winston Cup/NASCAR races around the country by TIME photographer Mark Meyer and an exciting text by George Gilliam, Racin' opens up the world of NASCAR stock-car competitions to sports fans everywhere.

“A book that should be required reading for everyone who considers themselves to be a NASCAR fan” from the author of Full Throttle (SB Nation). NASCAR Legends traces the story of stock car racing through the courageous, record-breaking drivers who made it the number one spectator sport in America. NASCAR’s sixty-year history is rich with varied lore about heroic racers, incredible races, and love of family. There are profiles of true NASCAR stars: Bill France; Bobby and Davey Allison; Dale Earnhardt and Dale Earnhardt, Jr.; Tony Stewart; Richard, Kyle, and Adam Petty, among other legends of the speedway. TV Guide motorsports reporter Robert Edelstein’s painstaking journalistic work, combined with his encyclopedic knowledge and love of the sport, make NASCAR Legends an essential book for anyone drawn to the roaring magic of the track. “A true delight to read, and the writing in each chapter is pitch-perfect. Not only did it educate me, but it entertained me. It will stay on my bookshelf as a handy source of reference or a refresher on history, too.” —SB Nation

The amazing and dramatic story of Bill Lester, one of the most well-known NASCAR drivers in history—and a pioneer whose determination and spirit has paved the way for a new generation of racers. Winning in Reverse tells the story of Bill Lester whose love for racing eventually compelled him to quit his job as an engineer to pursue racing full time. Blessed with natural talent, Bill still had a trifecta of odds against him: he was black, he was middle aged, and he wasn’t a southerner. Bill Lester rose above it all, as did his rankings, and he made history time and time again, becoming the first African American to race in NASCAR’s Busch Series, the first to participate in the Nextel Cup and the first to win a Pole Position start in the NASCAR Craftsman Truck Series Whether you are contemplating a career or lifestyle change, challenging social norms, or struggling against prejudice or bigotry, Winning in Reverse is a story for sports fans and readers everywhere about the power of perseverance in the face of adversity.

United States, stock car racing has become a national passion. Featuring expert commentary by International Motor Sports Hall of Fame driver Benny Parsons, this photographic documentatary highlights a year on the NASCAR circuit, as top drivers and their crews race their way through the Winston Cup series. 120 photos.

An inspirational, practical guide to success in business and life learned through the opportunities and challenges of growing up as the daughter of NASCAR legend Dale Earnhardt Sr. and becoming one of the most influential women in professional sports. A successful businesswoman shares her story of growing up in the world of NASCAR and the lessons she learned along the way. Just like a racecar as it takes to the track, each of us needs a certain amount of fine-tuning for our journey through life. In Drive, Kelley Earnhardt Miller, daughter of Dale Earnhardt Sr. and sister to Dale Jr., opens up about growing up in the world of NASCAR, sharing the lessons she learned about being a successful business leader and what she discovered, often the hard way, about winning in life. Kelley never felt she was winning at anything until she began to deal with the thoughts and feelings that were driving her decisions and taking her in the wrong direction. Her journey of transformation is what empowered her to run the family business in an entirely different way than she had previously and to lead people not only with her head but also with her heart. Drive offers nine important lessons learned about winning in business and in life, given not as a formula for greatness but as insight from a fellow traveler on a journey that is sometimes difficult, painful, unexpected, or confusing and sometimes exhilarating and joyful: Be Authentic and Approachable Manage Your Emotions Succeed Using Strengths Let Go to Move Forward Customize Your Communication Know How to Make Decisions Aim for the Win-Win Show Kindness Live a Balanced Life Become a stronger person and a more effective leader by facing the truth about your own life in a healthy way and then drive to the win!

Beginning with the tragic death of Dale Earnhardt at age forty-nine in a race at Daytona International Speedway, New York Times sports correspondent Caldwell details the history, basics, technology, fans, and future of NASCAR.