Designed as a companion to Reading the Popular, Understanding Popular Culture presents a radically different theory of what it means for culture to be popular: that it is, literally, of the people.

Although images of women in the mass media have been widely discussed ln recent years, there is no equivalent analysis of men. Once again masculinity seems to have succeeded in passing itself off as universal and invisible. In this book, Antony Easthope argues that, far from being universal, the main tradition of masculinity in the West is both specific and peculiar. What is masculinity? Drawing up psychoanalysis and an understanding of ideology, Easthope shows how the masculine myth forces men to try to be masculine and only masculine, denying their feminine side. In an original contribution to the understanding of gender he analyzes masculinity as it is represented in a wide range of mass media--films, television, newspapers, pop music, and pulp novels. Why are two men in a John Wayne western more concerned with each other than with the women in their lives? Is aggressive male banter a sign that men hate or love each other? Why does a jealous man always have to see his rival? Written in lively, witty, and accessible style, this book is certain to become controversial but essential reading for a wide range of courses in popular culture, mass media, and cultural studies, as well as those in film study, literature, and sociology.--From back cover.

Adorno viewed mass culture as commodified - produced to be sold on the market and without aesthetic value. Here, Deborah Cook critically examines this view and argues that even in Adorno's "pessimistic" theory, mass culture can be understood as potentially liberating.

A reader on popular culture

The iconic images of Uncle Sam and Marilyn Monroe, or the "fireside chats" of Franklin D. Roosevelt and the oratory of Martin Luther King, Jr.: these are the words, images, and sounds that populate American cultural history. From the Boston Tea Party to the Dodgers, from the blues to Andy Warhol, dime novels to Disneyland, the history of American culture tells us how previous generations of Americans have imagined themselves, their nation, and their relationship to the world and its peoples. This Very Short Introduction recounts the history of American culture and its creation by diverse social and ethnic groups. In doing so, it emphasizes the historic role of culture in relation to broader social, political, and economic developments. Across the lines of race, class, gender, and sexuality, as well as language, region, and religion, diverse Americans have forged a national culture with a global reach, inventing stories that have shaped a national identity and an American way of life. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

An intellectual adventure, this book engages with some of the most important academic debates of our time.

This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture. Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a ‘post‐truth’ world. It unpacks the underlying ‘monomythical’ structure of the Jordan myth, including the universality of the ‘hero’s journey’, and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordan’s playing career. Drawing on original research and adding new theoretical depth to our understanding of Michael Jordan’s place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society.

"This new edition of MYTHOLOGIES is the first complete, authoritative English version of the French classic, Roland Barthes's most emblematic work"--

"On subjects from Superman to rock 'n' roll, from Donald Duck to the TV news, from soap operas and romance novels to the use of double speak in advertising, these lively essays offer students of contemporary media a comprehensive counterstatement to the conservatism that has been ascendant since the seventies in American politics and cultural criticism. Donald Lazere brings together selections from nearly forty of the most prominent marxist, feminist, and other leftist critics of American mass culture--from a dozen academic disciplines and fields of media activism. The collection will appeal to a wide range of students, scholars, and general readers." -- Book Jacket.