Two of the most important economics treatise are Adam Smith's Theory of Moral Sentiments and Wealth of Nations and Milton Friedman's Capitalism and Freedom. In this book, Paul Turpin provides a rhetorical analysis of these texts arguing that both Smith and Friedman use argumentative and narrative depictions of character to reinforce a sense of societal decorum as a stabilizing foundation for their theories of liberal political economy. The comparison of Smith and Friedman by itself is a major contribution to the development of the history of economic thought. It adds a new, historical, depth to the heterodox analyses and critiques of twentieth century economics by writers such as Giocoli and Mirowski. The issue of the social constitution of identity, which is at the core of this book, is a hot topic in economic methodology and as such this book by a promising young historian of economic thought will be roundly applauded.

This unique book examines the use of rhetoric in economics, focusing on the work of one of the discipline's most recognizable names; Deirdre McCloskey. It analyzes her major texts and evaluates their methodological and philosophical consequences.

Economies - and the government institutions that support them - reflect a moral and political choice, a choice we can make and remake. Since the dawn of industrialization and democratization in the late eighteenth century, there has been a succession of political economic frameworks, reflecting changes in technology, knowledge, trade, global connections, political power, and the expansion of citizenship. The challenges of today reveal the need for a new moral political economy that recognizes the politics in political economy. It also requires the redesign of our social, economic, and governing institutions based on assumptions about humans as social beings rather than narrow self-serving individualists. This Element makes some progress toward building a new moral political economy by offering both a theory of change and some principles for institutional (re)design.

What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.

Platform Economics tackles head on the rhetoric surrounding the so-called 'sharing economy' which has muddied public debate and has contributed to a lack of policy and regulatory intervention.

From climate change to nuclear war to the rise of demagogic populists, our world is shaped by doomsday expectations. In this path-breaking book, Alison McQueen shows why three of history's greatest political realists feared apocalyptic politics. Niccol- Machiavelli in the midst of Italy's vicious power struggles, Thomas Hobbes during England's bloody civil war, and Hans Morgenthau at the dawn of the thermonuclear age all saw the temptation to prophesy the end of days. Each engaged in subtle and surprising strategies to oppose apocalypticism, from using its own rhetoric to neutralize its worst effects to insisting on a clear-eyed, tragic acceptance of the human condition. Scholarly yet accessible, this book is at once an ambitious contribution to the history of political thought and a work that speaks to our times.

This volume explores political culture, especially the catastrophic elements of the global social order emerging in the twenty-first century. By emphasizing the texture of political action, the book theorizes how social context becomes evident on the surface of events and analyzes the performative dimensions of political experience. The attention to catastrophe allows for an understanding of how ordinary people contend with normal system operation once it is indistinguishable from system breakdown. Through an array of case studies, the book provides an account of change as it is experienced, negotiated, and resisted in specific settings that define a society’s capacity for political action.

This book explores the American freemarket economy, espoused by Alan Greenspan, the longtime chairman of the Federal Reserve, through decoding the discourse of economics. Combining an analysis of both economics and language, the legacy of Reaganomics is examined in relation to economic inequality, fiscal policy, public discourse, and the moral economy. How notions of easy money, conspicuous consumption, and unlimited economic growth were harnessed to justify the Free Market revolution is also discussed. This book aims to highlight the drivers of modern inequality and economic distress. It will be relevant to students and researchers interested in the history of economic thought and economic discourse. Geoff Klinger (1966-2021) was Professor of Rhetoric and Director of Forensics at DePauw University. His research and teaching interests included the connection between rhetoric and social theory; political communication; presidential, civil rights, and business rhetoric; and Supreme Court decisions.