The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

Winner of the James Beard Foundation, International Association of Culinary Professionals, and Clicquot Wine Book of the Year awards How did a country with no winemaking traditions of its own suddenly become a world leader? Paul Lukacs offers a full history, from seventeenth-century experiments to the fall of wine during the dark days of Prohibition through its remarkably rapid upswing in recent decades. The tale is replete with quirky heroes and visionaries who changed the course of wine history: from Nicholas Longsworth, a diminutive, nineteenth-century real estate tycoon and the founding father of American wine, to the Mondavis and Gallos, the powerful first families of American wine in the modern era.

In Postmodern Winemaking, Clark Smith shares the extensive knowledge he has accumulated in engaging, humorous, and erudite essays that convey a new vision of the winemaker's craft--one that credits the crucial roles played by both science and art in the winemaking process. Smith, a leading innovator in red wine production techniques, explains how traditional enological education has led many winemakers astray--enabling them to create competent, consistent wines while putting exceptional wines of structure and mystery beyond their grasp. Great wines, he claims, demand a personal and creative engagement with many elements of the process. His lively exploration of the facets of postmodern winemaking, together with profiles of some of its practitioners, is both entertaining and enlightening.

Praise for Thomas Pinney's "A History of Wine in America" "Exhaustively researched. . ..invaluable to serious scholars of the grape. Fascinating reading." --"San Francisco Chronicle" "Revealing a sharp eye for detail and a dry, low-key wit, Pinney writes in an engaging style and with remarkable clarity." --"Wine Spectator" "Definitive. . ..an important work of historical literature." --"Wine & Spirits" "An indispensable view of. . .a remarkable time." --"Decanter"

A comprehensive guide to the must-know wines and producers of California's "new generation," and the story of the iconoclastic young winemakers who have changed the face of California viniculture in recent years. The New California Wine is the untold story of the California wine industry: the young, innovative producers who are rewriting the rules of contemporary winemaking; their quest to express the uniqueness of California terroir; and the continuing battle to move the state away from the overly-technocratic, reactionary practices of its recent past. Jon Bonné writes from the front lines of the California wine revolution, where he has access to the fascinating stories, philosophies, and techniques of top producers. Part narrative, part authoritative purchasing reference, The New California Wine is a necessary addition to any wine lover's bookshelf.

James Beard Book Award Nominee 2016 Readable Feast Winner 2016 From the author of The Audacity of Hops: The History of America's Craft Beer Revolution comes the triumphant tale of how America belted France from atop its centuries-old pedestal as the world's top wine-producing and wine-drinking nation. Until the mid-1970s, most American wine was far from fine. Instead, it was fortified and sweet, and came from grape varieties prized less for their taste than for their ability to ferment fast. Even in big cities, a bottle of domestically made Chardonnay or Merlot was hard to come by—and most Americans thought wine like that was for the wealthy anyway, not for them. Then a series of game-changing events and a group of plucky entrepreneurs transformed everything forever. Within a generation, America would stand unquestionably at the world vanguard of wine, reversing centuries of Eurocentrism and dominating the Field. This change spawned hundreds of thousands of jobs and billions of dollars in sales. European vintners found themselves altering centuries-old recipes and techniques to cater to these newly ascendant, free-spending tastes. The most popular fine wines worldwide became big, powerful, and loud—American, in other words. American Wine tells that story. All the big players and milestones are here, with never-before-told details and analyses based on fresh interviews. Written in a fast-moving, engaging style free of wine jargon, American Wine is the first of its kind: a book focused solely on the rise of fine wine in the United States since the early 1960s, in California and elsewhere, and how that rise altered the way the world drinks—for better or worse.

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

An intoxicating memoir of an American who discovers a passion for French wine and gambles everything to chase a dream of owning a vineyard in Burgundy Ray Walker had a secure career in finance until a wine-tasting vacation ignited a passion he couldn’t stifle. He quit his job and moved to France to start a winery—with little money, limited command of the French language, and no winemaking experience. He immersed himself in the extraordinary history of Burgundy’s vineyards and began honing his skills. Ray shares his journey to secure the region’s most coveted grapes. The Road to Burgundy is a glorious celebration of finding one’s true path in life and taking a chance—whatever the odds.

The Vikings called North America "Vinland," the land of wine. Giovanni de Verrazzano, the Italian explorer who first described the grapes of the New World, was sure that "they would yield excellent wines." And when the English settlers found grapes growing so thickly that they covered the ground down to the very seashore, they concluded that "in all the world the like abundance is not to be found." Thus, from the very beginning the promise of America was, in part, the alluring promise of wine. How that promise was repeatedly baffled, how its realization was gradually begun, and how at last it has been triumphantly fulfilled is the story told in this book. It is a story that touches on nearly every section of the United States and includes the whole range of American society from the founders to the latest immigrants. Germans in Pennsylvania, Swiss in Georgia, Minorcans in Florida, Italians in Arkansas, French in Kansas, Chinese in California—all contributed to the domestication of Bacchus in the New World. So too did innumerable individuals, institutions, and organizations. Prominent politicians, obscure farmers, eager amateurs, sober scientists: these and all the other kinds and conditions of American men and women figure in the story. The history of wine in America is, in many ways, the history of American origins and of American enterprise in microcosm. While much of that history has been lost to sight, especially after Prohibition, the recovery of the record has been the goal of many investigators over the years, and the results are here brought together for the first time. In print in its entirety for the first time, A History of Wine in America is the most comprehensive account of winemaking in the United States, from the Norse discovery of native grapes in 1001 A.D., through Prohibition, and up to the present expansion of winemaking in every state.