Jeffrey Abrahams shows a selection of over 300 mission statements from America's top companies and provides advice on how to craft your own statement to suit the needs of your organisation.

Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Hull (Business School), course: Strategic Management, language: English, abstract: Today, most of the worldwide organisations consider the mission and mission statement of an organisation as an important principle. But are mission statements really necessary to be unique and successful in today’s business? And how such a mission statement of an organisation has to be formulated to be authentic, sharp and appropriate for the particular organisation? In the following essay, I would like to give the reader a theoretical background of mission and mission statement and discuss the role of mission statements. Therefore, in a first step the difference between mission and mission statement should be made clear. The reader should understand how such a mission statement has to be composed and what is the function behind all this. In a second step, appropriate examples of mission statements of several world-famous organisations from different industries will be shown, which gives the opportunity to discuss and scrutinize the role of mission statements in today’s world. The essay will be closed by a summary.

Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements--the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document--annual report, press release, news article, statement from the board of directors--tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it--so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.

Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success. Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

There isn't a more powerful engine driving organizations towards excellence and long-range success than an attractive, worthwhile, achievable, and widely shared vision of the future.Every organization needs a purpose for its existence. The vision and mission of an organization focuses people's attention on a common dream, ambition, or outcome. It defines a common purpose to guide behavior. It is the foundation to becoming a purpose-driven organization. Together, a Vision and Mission statement begin to define, articulate, and communicate the purpose and values of an organization to others, including owners, executives, employees, consumers, customers, and other interested and affected people and organizations. In this handbook, for the first time, the authors present the tools and guidance they have developed over 25-years of consulting and working with a wide variety of bluechip clients across a broad range of industries, including financial services, retail, hospitality, technology, sports and entertainment, government and not-for-profits. This no-nonsense book will teach you how to formulate your thinking and to work with your colleagues to develop and refine practical and effective vision and mission statements. It includes background about the Painless Strategic Planning Process, education, exercises, examples, and instructions to help you and your team understand and painlessly develop effective vision and mission statements as the starting point for strategic planning or project management.

What did Adolf Hitler, John F. Kennedy and Gandhi have in common? They all had a VISION and went on a MISSION to steer and unite the public towards their goals and objectives. Mission, vision, values and aspirational statements are meant to be more than decorations and slogans that make organizations look good in the eyes of employees, customers, investors, and stakeholders. When articulated properly, vision and mission statements can be powerful tools and can be positioned as strategic roadmaps to steer and unite organizations, employees and stakeholders towards common objectives and goals. In addition, vision and mission statements can help corporations and organizations define their purpose and establish a unique corporate identity.In this book, you'll learn the meaning and the purpose of each of these statements and why they remain relevant and popular management tools in 2020. The book contains tools and frameworks to guide you in developing or rethinking your own vision, mission, values and aspirations statements. Plus, you'll find a reference guide to vision and mission statements from 1,001 leading global organizations that were in place at the time of launch of this book to inspire you when drafting your own.

Discusses the process of creating a mission statement, then presents a collection of 101 mission statements from leading organizations around the world.

THE SECRET TO THE HAPPINESS IS WITHIN YOU AND YOU CAN REVEAL IT A personal mission statement is the most powerful tool you can develop in your life. By identifying your single motivating purpose and incorporating it into your philosophy, you will have the tools to achieve happiness and success on a daily basis. I wrote “A Personal Mission Statement: Your Roadmap to Happiness” to teach you what a personal mission statement is, how to create one and, if you already have one, how to use it effectively. Unsure of what a personal mission statement is? A personal mission statement is a compass to guide your life. Though the terrain of your life can change rapidly, using this compass will ensure you always find happiness and success. Am I an expert in this field? I may not have letters like Ph.D. after my name, but I have discovered the secrets of creating personal mission statements and the amazing power they have to change lives. I have made my own and use it. But, don’t take my word, see what this reader had to say: "You convinced me to review, rewrite and resume my Personal Mission Statement. Michal, I don't know how to thank you. You have given me so much....now to do it. May you be blessed with much more!" -- Nina Malinda, Malaysia I've seen extraordinary changes in my life as a result of following my personal mission statement, and so have many others. You can easily join the ranks of people transforming their lives! Not just the “how” There are plenty of resources available online with advice on creating a personal mission statement. In today's world we are overloaded with information, what we need is motivation to actually implement the knowledge we've gained. My book not only shares the “how,” but also the “why.” Another benefit of my book is that it includes the story of my struggle in crafting my personal mission statement, offering encouragement as you create yours. "Your mission creation process has been inspiring. It's very worthwhile work." -- Anthony Smits, New Zealand 6 ways to leverage your personal mission statement - achieve faster results in your life! If you are an advanced student of personal development, you have your goals defined, you know yourself, your weaknesses and strengths, but you may not have formed a personal mission statement yet - this book can still be useful for you. Check out Chapters 4 - "Chiseling your personal mission statement out of raw material," and 5 - "I have it, what's next?" This book can be helpful for you even if you already have a personal mission statement, but are not using it. If you made your statement, but haven’t begun using it, check out Chapter 5 - "I have it! What's next?" A personal mission statement is generally written, but if you are more responsive to visual or audio stimuli, I will show how you can use your written mission statement in conjunction with pictures and sounds. “A Personal Mission Statement: Your Roadmap to Happiness” contains: 8 high quality links to personal mission statement examples. 27 question sets. 10 mental exercises. 6 ways to put your personal mission statement into use. An inspiring, true story all in less than 9000 words, so you can begin transforming your life today. Get started immediately

This book offers inspirational and practical advice to lead the reader through every step of both defining and fulfilling a mission using exercises, meditations, and case histories.