The Men's Fashion Reader brings together key writings in the history, culture and identity of men's fashion. The readings provide a balanced range of important methodological approaches, primary research and significant case studies. The book is organized into thematic sections covering topics such as history, theory, subculture, iconic items of clothing, consumption and the media. Each section is introduced and concludes with an annotated guide to further reading. With exciting illustrations of men's dress from a range of historical periods, and including readings from key scholars and new writers across a wide range of fields, The Men's Fashion Reader is the essential introduction to the subject. Introduction: The Field of Men's Fashion Part 1. A History of Men's Fashion Part 2. Masculinity and Sexuality Part 3. Icons: The Evolution of Men's Wear Part 4. Subculture Part 5. Consuming and Creating Style Conclusion

With Men's Fashion Reader, students of fashion have a resource to help them understand an important, yet sometimes neglected, segment of the apparel industry: menswear. Design and merchandising students learn how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashion. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar.

Fashion.

For all men, and indeed all women who are interested in men's clothes - here is an alphabetical guide to men's fashion written with wit and expert knowledge. From the etiquette of dressing to the meaning of technical terms, Hardy Amies' skilful eye guides you safely through style decisions on everything from blazers and brogues to skiing and sandals. No man can afford to be without this classic style bible, now published in a handsome cloth-bound special edition.

The Men's Fashion Reader brings together key writings in the history, culture and identity of men's fashion. The readings provide a balanced range of important methodological approaches, primary research and significant case studies. The book is organized into thematic sections covering topics such as history, theory, subculture, iconic items of clothing, consumption and the media. Each section is introduced and concludes with an annotated guide to further reading. With exciting illustrations of men's dress from a range of historical periods, and including readings from key scholars and new writers across a wide range of fields, The Men's Fashion Reader is the essential introduction to the subject. Introduction: The Field of Men's Fashion Part 1. A History of Men's Fashion Part 2. Masculinity and Sexuality Part 3. Icons: The Evolution of Men's Wear Part 4. Subculture Part 5. Consuming and Creating Style Conclusion

Celebrating 250 years of male self-expression, investigating the portraiture and wardrobe of the fashionable British man The style of the dandy is elegant but bold--dedicated to the perfection of taste. This meticulously choreographed look has a vibrant history; the legacy of Beau Brummell, the original dandy of Regency England, can be traced in the clothing of urban dandies today. Dandy Style celebrates 250 years of male self-expression, investigating the portraiture and wardrobe of the fashionable British man. Combining fashion, art, and photography, the historic and the contemporary, the provocative and the respectable, it considers key themes in the development of male style and identity, including elegance, uniformity, and spectacle. Various types of dandy are represented by iconic figures such as Oscar Wilde, Edward VIII as Prince of Wales, and Gilbert & George. They appear alongside the seminal designs of Vivienne Westwood, Ozwald Boateng, and Alexander McQueen; and portraits by Thomas Gainsborough and David Hockney.

Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

The World of Fashion, 5th Edition is the essential resource for students seeking to understand the fashion industry. Starting with an introduction to fashion's history and its evolving role within the global marketplace, this book provides in-depth coverage of the design, manufacturing and merchandising segments of the fashion industry.

During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.