The Marketing Of The President
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Author |
: Bruce I. Newman |
Publisher |
: SAGE |
Total Pages |
: 188 |
Release |
: 1994 |
ISBN-10 |
: 0803951388 |
ISBN-13 |
: 9780803951389 |
Rating |
: 4/5 (88 Downloads) |
Synopsis The Marketing of the President by : Bruce I. Newman
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Author |
: Joe McGinniss |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 1980-03-02 |
ISBN-10 |
: 0671834371 |
ISBN-13 |
: 9780671834371 |
Rating |
: 4/5 (71 Downloads) |
Synopsis The Selling of the President, 1968 by : Joe McGinniss
Author |
: Robert S. Erikson |
Publisher |
: University of Chicago Press |
Total Pages |
: 221 |
Release |
: 2012-08-24 |
ISBN-10 |
: 9780226922164 |
ISBN-13 |
: 0226922162 |
Rating |
: 4/5 (64 Downloads) |
Synopsis The Timeline of Presidential Elections by : Robert S. Erikson
In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.
Author |
: Charles Lewis |
Publisher |
: Avon Books |
Total Pages |
: 271 |
Release |
: 1996 |
ISBN-10 |
: 0380784203 |
ISBN-13 |
: 9780380784202 |
Rating |
: 4/5 (03 Downloads) |
Synopsis The Buying of the President by : Charles Lewis
Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections
Author |
: |
Publisher |
: |
Total Pages |
: 452 |
Release |
: 1961 |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis The Making of The President 1960 by :
Author |
: Julia R. Azari |
Publisher |
: SUNY Press |
Total Pages |
: 261 |
Release |
: 2013-04-01 |
ISBN-10 |
: 9781438445991 |
ISBN-13 |
: 1438445997 |
Rating |
: 4/5 (91 Downloads) |
Synopsis The Presidential Leadership Dilemma by : Julia R. Azari
Examines how the president balances the competing demands of leading his political party and leading the nation.
Author |
: Erika Falk |
Publisher |
: University of Illinois Press |
Total Pages |
: 226 |
Release |
: 2010 |
ISBN-10 |
: 9780252076916 |
ISBN-13 |
: 0252076915 |
Rating |
: 4/5 (16 Downloads) |
Synopsis Women for President by : Erika Falk
Newly updated to examine Hillary Clinton's formidable 2008 presidential campaign, Women for President analyzes the gender bias the media has demonstrated in covering women candidates since the first woman ran for America's highest office in 1872. Tracing the campaigns of nine women who ran for president through 2008--Victoria Woodhull, Belva Lockwood, Margaret Chase Smith, Shirley Chisholm, Patricia Schroeder, Lenora Fulani, Elizabeth Dole, Carol Moseley Braun, and Hillary Clinton--Erika Falk finds little progress in the fair treatment of women candidates. The press portrays female candidates as unviable, unnatural, and incompetent, and often ignores or belittles women instead of reporting their ideas and intent. This thorough comparison of men's and women's campaigns reveals a worrisome trend of sexism in press coverage--a trend that still persists today.
Author |
: James N. Druckman |
Publisher |
: University of Chicago Press |
Total Pages |
: 205 |
Release |
: 2015-03-17 |
ISBN-10 |
: 9780226234557 |
ISBN-13 |
: 022623455X |
Rating |
: 4/5 (57 Downloads) |
Synopsis Who Governs? by : James N. Druckman
America’s model of representational government rests on the premise that elected officials respond to the opinions of citizens. This is a myth, however, not a reality, according to James N. Druckman and Lawrence R. Jacobs. In Who Governs?, Druckman and Jacobs combine existing research with novel data from US presidential archives to show that presidents make policy by largely ignoring the views of most citizens in favor of affluent and well-connected political insiders. Presidents treat the public as pliable, priming it to focus on personality traits and often ignoring it on policies that fail to become salient. Melding big debates about democratic theory with existing research on American politics and innovative use of the archives of three modern presidents—Johnson, Nixon, and Reagan—Druckman and Jacobs deploy lively and insightful analysis to show that the conventional model of representative democracy bears little resemblance to the actual practice of American politics. The authors conclude by arguing that polyarchy and the promotion of accelerated citizen mobilization and elite competition can improve democratic responsiveness. An incisive study of American politics and the flaws of representative government, this book will be warmly welcomed by readers interested in US politics, public opinion, democratic theory, and the fecklessness of American leadership and decision-making.
Author |
: Daniel P. Franklin |
Publisher |
: SUNY Press |
Total Pages |
: 270 |
Release |
: 2020-08-01 |
ISBN-10 |
: 9781438480039 |
ISBN-13 |
: 1438480032 |
Rating |
: 4/5 (39 Downloads) |
Synopsis The Politics of Presidential Impeachment by : Daniel P. Franklin
The Politics of Presidential Impeachment takes a distinctive and fresh look at the impeachment provision of the US Constitution. Instead of studying it from a legal-constitutional perspective, the authors use a social science approach incorporating extensive case studies and quantitative analysis. Focusing on four presidents who faced impeachment processes—Andrew Johnson, Richard Nixon, Ronald Reagan, and Bill Clinton—they examine the conditions under which presidential impeachment is likely to occur and argue that partisanship and the evolving relationship between Congress and the president determine its effectiveness as an institutional constraint. They find that, in our contemporary political context, the propensity of Congress to utilize the impeachment tool is more likely, but given the state of heightened partisanship, impeachment is less likely to result in removal of a president. The authors conclude that impeachment is no longer a credible threat and thus no longer an effective tool in the arsenal of checks and balances. The book also offers a postscript that discusses the impeachment of President Donald J. Trump.
Author |
: Jay Conrad Levinson |
Publisher |
: Houghton Mifflin Harcourt |
Total Pages |
: 212 |
Release |
: 1989 |
ISBN-10 |
: 0395502209 |
ISBN-13 |
: 9780395502204 |
Rating |
: 4/5 (09 Downloads) |
Synopsis Guerrilla Marketing Attack by : Jay Conrad Levinson
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.