The narrative spell cast over politics and society Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first-century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This “storytelling machine” is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.

This bold and brilliant book asks the ultimate question of the life sciences: How did the human mind acquire its incomparable power? In seeking the answer, Merlin Donald traces the evolution of human culture and cognition from primitive apes to artificial intelligence, presenting an enterprising and original theory of how the human mind evolved from its presymbolic form.

Surveys the intellectual background of man from medieval times through the Renaissance to modern times.

In Prehistory, the award-winning archaeologist and renowned scholar Colin Renfrew covers human existence before the advent of written records–which is to say, the overwhelming majority of our time here on earth. But Renfrew also opens up to discussion, and even debate, the term “prehistory” itself, giving an incisive, concise, and lively survey of the past, and how scholars and scientists labor to bring it to light. Renfrew begins by looking at prehistory as a discipline, particularly how developments of the past century and a half–advances in archaeology and geology; Darwin’s ideas of evolution; discoveries of artifacts and fossil evidence of our human ancestors; and even more enlightened museum and collection curatorship–have fueled continuous growth in our knowledge of prehistory. He details how breakthroughs such as radiocarbon dating and DNA analysis have helped us to define humankind’s past–how things have changed–much more clearly than was possible just a half century ago. Answers for why things have changed, however, continue to elude us, so Renfrew discusses some of the issues and challenges past and present that confront the study of prehistory and its investigators. In the book’s second part, Renfrew shifts the narrative focus, offering a summary of human prehistory from early hominids to the rise of literate civilization that is refreshingly free from conventional wisdom and grand “unified” theories. The author’s own case studies encompass a vast geographical and chronological range–the Orkney Islands, the Balkans, the Indus Valley, Peru, Ireland, and China–and help to explain the formation and development of agriculture and centralized societies. He concludes with a fascinating chapter on early writing systems, “From Prehistory to History.” In this invaluable, brief account of human development prior to the last four millennia, Colin Renfrew delivers a meticulously researched and passionately argued chronicle about our life on earth, and our ongoing quest to understand it.

Using the findings of recent neuroscience, a psychologist reveals what sets humans apart from all other species, offering a fascinating exploration of our marvelous and sometimes frightening cognitive abilities and potentials. According to human genome research, there is a remarkable degree of overlap in the DNA of humans and chimpanzees. So what accounts for the rapid development of human culture throughout history and the extraordinary creative and destructive aspects of human behavior that make us so different from our primate cousins? Kellogg explores in detail five distinctive parts of human cognition. These are the executive functions of working memory; a social intelligence with "mind-reading" abilities; a capacity for symbolic thought and language; an inner voice that interprets conscious experiences by making causal inferences; and a means for mental time travel to past events and imagined futures. He argues that it is the interaction of these five components that results in our uniquely human mind. This is especially true for three quintessentially human endeavors-morality, spirituality, and literacy, which can be understood only in light of the whole ensemble's interactive effects. Kellogg recaps the story of the human mind and speculates on its future. How might the Internet, 24/7 television, and smart phones affect the way the mind functions?

When thinking of India, it is hard not to think of caste. In academic and common parlance alike, caste has become a central symbol for India, marking it as fundamentally different from other places while expressing its essence. Nicholas Dirks argues that caste is, in fact, neither an unchanged survival of ancient India nor a single system that reflects a core cultural value. Rather than a basic expression of Indian tradition, caste is a modern phenomenon--the product of a concrete historical encounter between India and British colonial rule. Dirks does not contend that caste was invented by the British. But under British domination caste did become a single term capable of naming and above all subsuming India's diverse forms of social identity and organization. Dirks traces the career of caste from the medieval kingdoms of southern India to the textual traces of early colonial archives; from the commentaries of an eighteenth-century Jesuit to the enumerative obsessions of the late-nineteenth-century census; from the ethnographic writings of colonial administrators to those of twentieth-century Indian scholars seeking to rescue ethnography from its colonial legacy. The book also surveys the rise of caste politics in the twentieth century, focusing in particular on the emergence of caste-based movements that have threatened nationalist consensus. Castes of Mind is an ambitious book, written by an accomplished scholar with a rare mastery of centuries of Indian history and anthropology. It uses the idea of caste as the basis for a magisterial history of modern India. And in making a powerful case that the colonial past continues to haunt the Indian present, it makes an important contribution to current postcolonial theory and scholarship on contemporary Indian politics.

A brilliant and comprehensive history of the creation of the modern Western mind. Soul Machine takes us back to the origins of modernity, a time when a crisis in religious authority and the scientific revolution led to searching questions about the nature of human inner life. This is the story of how a new concept—the mind—emerged as a potential solution, one that was part soul and part machine, but fully neither. In this groundbreaking work, award-winning historian George Makari shows how writers, philosophers, physicians, and anatomists worked to construct notions of the mind as not an ethereal thing, but a natural one. From the ascent of Oliver Cromwell to the fall of Napoleon, seminal thinkers like Hobbes, Locke, Diderot, and Kant worked alongside often-forgotten brain specialists, physiologists, and alienists in the hopes of mapping the inner world. Conducted in a cauldron of political turmoil, these frequently shocking, always embattled efforts would give rise to psychiatry, mind sciences such as phrenology, and radically new visions of the self. Further, they would be crucial to the establishment of secular ethics and political liberalism. Boldly original, wide-ranging, and brilliantly synthetic, Soul Machine gives us a masterful, new account of the making of the modern Western mind.

The Making of the Modern Mind traces the emergence of "consciousness" in social thought from the 17th Century to the 21st. Against the classical notions of consciousness and self, alternative agendas began to be developed in the 19th Century by figures as diverse as Marx and Nietzsche. The struggles between classical conceptions of consciousness and these alternatives--which promised more radical and emancipatory interpretations--continued into the 20th Century.From the start, the concept of "consciousness" connected with a range of other notions. Questions of the self and of identity were widely disputed in the Enlightenment whilst the 20th Century contributed new concerns, chiefly the philosophical issues of being and acting and the problematic status of reality for a theory of mind. Today, consciousness is viewed much more as a public and linguistic world rather than a private and mentalistic one.The Making of the Modern Mind explores the contemporary debates around consciousness and identity, crucially setting the analysis within its social and historical context. Written in a clear and engaging style, the book will be of interest to students in Philosophy, Psychology, Sociology and Anthropology.

New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.