Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Pattern Magic is the cult pattern-cutting book from Japan. Taking inspiration from nature, from geometric shapes and from the street, this book harnesses the sheer joy of making and sculpting clothes. Pattern Magic takes a creative approach to pattern cutting, with step-by-step projects for fashion designers and dressmakers to enjoy. All the basic information you need to start pattern cutting is included, from the basic block to measurements and scaling. Each project is beautifully illustrated with clear diagrams and photographs showing the stages of construction, the toiles and the finished garments. These easy-to-follow illustrations and detailed instructions make it easy to create stunning, sculptural clothes with a couture look. Step-by-step projects for fashion designers and dressmakers - with clear diagrams and photographs. Gives all the basic information needed to start pattern cutting: from the basic block to measurements and scaling. Easy-to-follow, detailed instructions make it easy to create stunning, sculptural clothes with a couture look Reviews for Pattern Magic: 'The feeling of figuring the puzzle out makes this book series a joy to explore' House of Pinheiro 'If you've mastered the basics of pattern cutting, have caught the bug and are eager to experiment with complex 3d designs, you should definitely take a look at Pattern Magic' Tilly And The Buttons Blog 'I've had an explosion of inspiration, and I'm not even an expert in sewing!...I'm sure that many of you, fashion designers or not, can learn a lot from these tutorials' ImaginativeBloom.com CONTENTS: Part 1: Creating form through inspiration: Accents, Gathered hole, Crater, The drop hole, Lumps and bumps Part 2: Making patterns for haute couture garments: Draped design, The twist, Hide and seek, Interwoven design, Bamboo shoot, The knot, Two distinct expressions, An intriguing curve, Bunka-style sloper (block) for an adult woman, Bunka-style sloper (block) for an adult woman (Size M) (half-scale)

Fashion AND fairies? An unbeatable combination! The Fashion Fairies use their magic accessories to make sure that fashion everywhere is fun and fresh. But when jealous Jack Frost steals their magic away, it could lead to a fashion flop! Luckily, Rachel and Kirsty are ready to dive into another fairy adventure. . . . Without Jennifer the Hair Stylist Fairy's magic brush, bad hair days are happening every day! Can Rachel and Kirsty come to the rescue?

In Fashion, Media, Promotion: the new black magicFashion is linked to its communication networks - involving thereader in the process of selling Fashion in the global marketplace.Fashion's ingenuity in adapting to new means of promotion fordigital and print media, websites, advertising, cinema, music andtelevision, is celebrated. Hollywood's role in shaping Fashion's influence is assessedthrough Audrey Hepburn's persuasive iconography and the impact ofthe most watched movie of the 20th century: Gone with theWind. Exceptional designers Coco Chanel, Christian Dior, ReiKawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood areconsidered, together with extraordinary innovators Paul Smith,Vidal Sassoon, Lynne Franks. Roland Barthes' Fashion System andMythologies are viewed as cultural and promotional texts,with revealing insights into the technologies which bring Fashionto mass audiences. Marketing and branding successes are reviewed and Fashion'scontinuing narrative is illustrated with luminous colourimages.

Presents six dressmaking patterns that can be used to create an entire wardrobe that has thirty-six different looks and a total of over two hundred garments and accessories.

The name Christian Dior has been synonymous with fashion and glamour for over0 years. From the moment Christian Dior and Marcel Boussac decided to foundhe couture house of Dior, the clothing that they have produced has beenegarded as stylish and elegant. Not only was the house of Dior recognizedor its revolutionary designs, but it was also the first fashion house toealize the commercial potential that a sought-after label could have. In949 they signed the first of many licence agreements for Christian Diorosiery in the USA.;This publication traces the history of the most famousashion house in the world, from its conception in 1946 to the modern erahere it continues to flourish in the cut-throat world of the fashionusiness. Essays by leading figures in the world of fashion, combined withrchive photography offer an insight into the soul of the company.

Kirsty and Rachel are excited to be entering a charity fashion show where children get to show off their own designs. Unfortunately, Jack Frost thinks everyone in the world should dress like him, and steals the fashion fairies' seven magical items to put his naughty plan into action! Kirsty and Rachel need to find Matilda the hair stylist fairy's magic brush, before bad hair days start happening every day.

"Help all of your Rainbow magic fairy friends dress up for fun in Fairyland!"--Page 4 of cover

From renowned animal photographer Mitsuaki Iwago comes this visually arresting collection of photographs juxtaposing our domestic cat companions with their wild cousins. Iwago masterfully captures these feline relatives in a variety of positions, situations, and landscapes, revealing their uncanny similarities. Unexpected and captivating, Cats & Lions makes a thoughtful gift for anyone with an eye for natural beauty and well-honed photography.