Al Jaffee's Fold-Ins have been a staple of the phenomenally successful "MAD" magazine since 1964. "Fold This Book!" contains the best of the Fold-Ins, culled from more than 350 issues of the legendary satire magazine. Illustrations throughout, many in color.

Al Jaffee's fold-ins, on the inside back cover of virtually every issue of MAD Magazine since 1964, have become an icon of American humor. Generations have grown up with Jaffee s inspired skewerings of our foibles and cultural conundrums. Issue after issue, each Fold-in requires the reader to simply fold the page so that arrow A meets arrow B to reveal the hidden gag image, a simple idea that masks both undeniable artistic ingenuity and comic timing. In this deluxe four-volume set, each of the 410 fold-ins is reproduced at its original size, with a digital representation of the corresponding folded image on the following page (so collectors won't have to fold their book to get the jokes). Featuring insightful essays by such luminaries as Pixar s Pete Docter and humorist Jules Feiffer, The MAD Fold-In Collection is the definitive gift for the millions of fans who've grown up with MAD for nearly 60 years.

An anthology of the innovative vertical comic strip by the legendary MAD Magazine contributor—with an introduction by Stephen Colbert. Tall Tales was a one-of-a-kind newspaper strip that could only have come from the mind of Al Jaffee. While other newspaper strips are square, single-panel or multiple-panel horizontal gag cartoons, Jaffee, known for the Fold-In in MAD Magazine, once again altered the format of his work to create a vertical strip—the first, and last, in newspaper history. The original comic strip was syndicated internationally by the New York Herald Tribune from 1957–1963. This anthology contains the best 120 wordless strips out of over 2,200, scanned from the original files. The book features a new preface by Jaffee and an introduction by Stephen Colbert.

For the past six decades (that's 60 years-we did the math so you don't have to) MAD Magazine has keenly observed the American landscape and promptly made fun of everything in sight. Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS! Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.

Go Inside MAD! It has long been assumed that anyone who wasted their formative years reading MAD must have wound up as a complete failure in life. But as it turns out, some readers actually went on to be...successful! For the first time ever, MAD asked some of these successful readers to share what reading (and appearing in) MAD meant to them. What they have to say may surprise you! Featuring essays with nouns, verbs, and punctuation by: Roseanne Barr Ken Burns Dane Cook Paul Feig Whoopi Goldberg Harry Hamlin Tony Hawk Ice-T Penn Jillette George Lopez David Lynch Todd McFarlane Jeff Probst John Slattery John Stamos Pendleton Ward Matthew Weiner But wait-there's more! (Regrettably.) MAD asked some of the aforementioned "complete failures in life" (MAD's editors, writers and artists to share their all-time favorite MAD articles. What they have to say will definitely disappoint you! Featuring the moronic mumblings of: Sergio Aragones Tom Bunk Tim Carvell Paul Coker Jack Davis Dick DeBartolo Desmond Devlin Mort Drucker Mark Fredrickson Drew Friedman Frank Jacobs Al Jaffee Peter Kuper Tom Richmond And many more! Plus, inside: a never-before-reprinted Alfred E. Neuman pop art poster! And, an all new fold-out poster: a specially commissioned look at the legendary MAD offices by Sergio Aragones!

You know MAD. Do you know Humbug? Harvey Kurtzman changed the face of American humor when he created the legendary MAD comic. As editor and chief writer from its inception in 1952, through its transformation into a slick magazine, and until he left MAD in 1956, he influenced an entire generation of cartoonists, comedians, and filmmakers. In 1962, he co-created the long-running Little Annie Fanny with his long-time artistic partner Will Elder forPlayboy, which he continued to produce until his virtual retirement in 1988. Between MAD and Annie Fanny, Kurtzman’s biographical summaries will note that he created and edited three other magazines―Trump, Humbug, and Help!―but, whereas his MAD and Annie Fanny are readily available in reprint form, his major satirical work in the interim period is virtually unknown. Humbug, which had poor distribution, may be the least known, but to those who treasure the rare original copies, it equals or even exceeds MAD in displaying Kurtzman’s creative genius. Humbug was unique in that it was actually published by the artists who created it: Kurtzman and his cohorts from MAD, Will Elder, Jack Davis, and Al Jaffee, were joined by universally acclaimed cartoonist Arnold Roth. With no publisher above them to rein them in, this little band of creators produced some of the most trenchant and engaging satire of American culture ever to appear on American newsstands.

The ostensible purpose of a library is to preserve the printed word. But for fifty years our country’s libraries–including the Library of Congress–have been doing just the opposite, destroying hundreds of thousands of historic newspapers and replacing them with microfilm copies that are difficult to read, lack all the color and quality of the original paper and illustrations, and deteriorate with age. With meticulous detective work and Baker’s well-known explanatory power, Double Fold reveals a secret history of microfilm lobbyists, former CIA agents, and warehouses where priceless archives are destroyed with a machine called a guillotine. Baker argues passionately for preservation, even cashing in his own retirement account to save one important archive–all twenty tons of it. Written the brilliant narrative style that Nicholson Baker fans have come to expect, Double Fold is a persuasive and often devastating book that may turn out to be The Jungle of the American library system.

An illustrated compilation of humor published in the 1960s in the popular magazine includes movie parodies, political satire, memorable "MAD" covers, and classic features

Since 1955, when his work began enlivening the pages of MAD magazine, Al Jaffee has pickled three generations of American kids in the brine of satire—and he continues to bring millions of childhoods to untimely ends with the knowledge that parents are hypocrites, teachers are dummies, politicians are liars, and life isn’t fair. Jaffee has a life story that is truly bizarre, that reads like a comic strip of traumatic cliff-hangers with cartoons by Jaffee and captions by Freud—from his traumatic childhood as a reverse immigrant to finding his adult place at the forefront of a movement that would forever change the face of humor and cartooning in America. A cliff-hanger of a life deserves a page-turner of a biography, and that’s precisely what Mary-Lou Weisman and Al Jaffee have delivered.

A "MAD" look at the eighties as only America's foremost satire magazine perceives it--rehashing the era that brought us Ronald Reagan, Max Headroom, and, of course, Michael Jackson. of color illustrations.