In South Korea, English is a language of utmost importance, sought with an unprecedented zeal as an indispensable commodity in education, business, popular culture, and national policy. This book investigates how the status of English as a hegemonic language in South Korea is constructed through the mediation of language ideologies in local discourse. Adopting the framework of language ideology and its current developments, it is argued that English in Korean society is a subject of deep-rooted ambiguities, with multiple and sometimes conflicting ideologies coexisting within a tension-ridden discursive space. The complex ways in which these ideologies are reproduced, contested, and negotiated through specific metalinguistic practices across diverse sites ultimately contribute to a local realization of the global hegemony of English as an international language. Through its insightful analysis of metalinguistic discourse in language policy debates, cross-linguistic humor, television shows, and face-to-face interaction, The Local Construction of a Global Language makes an original contribution to the study of language and globalization, proposing an innovative analytic approach that bridges the gap between the investigation of large-scale global forces and the study of micro-level discourse practices.

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

When analyzed in multilingual contexts, English is often treated as an entity that is separable from its linguistic environment. It is often the case, however, that multilinguals use English in hybrid and transcultural ways. This book explores how multilingual East Africans make use of English as a local resource in their everyday practices by examining a range of domains, including workplace conversation, beauty pageants, hip hop and advertising. Drawing on the Bakhtinian concept of multivocality, the author uses discourse analysis and ethnographic approaches to demonstrate the range of linguistic and cultural hybridity found across these domains, and to consider the constraints on hybridity in each context. By focusing on the cultural and linguistic bricolage in which English is often found, the book illustrates how multilinguals respond to the tension between local identification and dominant conceptualizations of English as a language for global communication.

This volume inserts the place of the local in theorizing about language policies and practices in applied linguistics. It is unique in focusing specifically on the outcomes of globalization in and among the communities affected by these changes.

You can use this book to design a house for yourself with your family; you can use it to work with your neighbors to improve your town and neighborhood; you can use it to design an office, or a workshop, or a public building. And you can use it to guide you in the actual process of construction. After a ten-year silence, Christopher Alexander and his colleagues at the Center for Environmental Structure are now publishing a major statement in the form of three books which will, in their words, "lay the basis for an entirely new approach to architecture, building and planning, which will we hope replace existing ideas and practices entirely." The three books are The Timeless Way of Building, The Oregon Experiment, and this book, A Pattern Language. At the core of these books is the idea that people should design for themselves their own houses, streets, and communities. This idea may be radical (it implies a radical transformation of the architectural profession) but it comes simply from the observation that most of the wonderful places of the world were not made by architects but by the people. At the core of the books, too, is the point that in designing their environments people always rely on certain "languages," which, like the languages we speak, allow them to articulate and communicate an infinite variety of designs within a forma system which gives them coherence. This book provides a language of this kind. It will enable a person to make a design for almost any kind of building, or any part of the built environment. "Patterns," the units of this language, are answers to design problems (How high should a window sill be? How many stories should a building have? How much space in a neighborhood should be devoted to grass and trees?). More than 250 of the patterns in this pattern language are given: each consists of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seemly likely that they will be a part of human nature, and human action, as much in five hundred years as they are today.

In this book, the first written about the globalization of the English language by a professional historian, the exploration of English's global ascendancy receives its proper historical due. This brief, accessible volume breaks new ground in its organization, emphasis on causation, and conclusions.

Beginning with a discussion of real-life challenges relating to world Englishes that are faced by language professionals the book explores and illustrates the ways in which the actual use and management of English play an increasingly important role in contemporary globalized society.

South Korea's Education Exodus analyzes Early Study Abroad in relation to the neoliberalization of South Korean education and labor. With chapters based on demographic and survey data, discourse analysis, and ethnography in destinations such as Canada, New Zealand, Singapore, and the United States, the book considers the complex motivations that spur families of pre-college youth to embark on often arduous and expensive journeys. In addition to examining various forms and locations of study abroad, South Korea's Education Exodus discusses how students and families manage living and studying abroad in relation to global citizenship, language ideologies, social class, and race.

Ruanni Tupas presents rich insights into the inequalities of Englishes and the ways in which these inequalities shape and impact English and multilingual speakers from around the world. This edited volume gives a critical take on world Englishes, while showcasing for readers the various inequalities in treatment towards the people who speak English differently, as well as the injustice in that treatment. Research methodologies are explored, providing a glimpse into how data are collected and lending a more thorough look into each study and its conclusions. Chapters address the geopolitics of knowledge production in the teaching, learning and use of English, with strong representations from the peripheries of sociolinguistic studies of English. English is constructed as a language which enables socioeconomic mobility which is one factor that increases the importance of research into this issue, and this book enables researchers to widen their methods of research and apply them to their area of study. A valuable text for academic researchers, as well as postgraduate and advanced undergraduate students, to better understand the linguistic, sociopolitical and epistemic inequality in English communication. It also provides readers with alternative perspectives on lingua-cultural pluralism to unpack social inequalities and hierarchies that exist today.

Language Learning, Gender and Desire explores Japanese women?s desire for English as a means of identity transformation and as access to the West and its masculinity. Drawing on ethnographic data and critical discourse analysis, the book illuminates how such desire impacts upon the linguistic, social, and romantic choices made by young women in Japan and overseas. It offers new insights into the multidirectionality of power and desire in the context of second language learning.