Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.

This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to help readers stand out above the crowd. The book outlines successful marketing plans and prospecting strategies showing readers how to build image and credibility, shorten the sales process, and create an endless stream of pre-endorsed sales prospects.

Busy lawyers do not have dozens of extra hours to conduct research looking for new tips and ideas to streamline and enhance their practice of law. They need just-in-time learning to acquire the knowledge necessary to build their practices. This convenient pocket guide is the best ever collection of practical tips, ideas, and techniques to help you survive, thrive, and find success in the practice of law.

Written just for lawyers, it addresses real-life problems lawyers face each and every day, and provides new tips and tricks for getting the most out of Palm applications. This book is packed with important how-to information.

The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.

Austin, Texas child injury attorney David Todd explains what you should know before you call a lawyer when you child has been hurt by someone else's negligence. Learn how to avoid the common mistakes made by parents of injured children that can destroy their case. Protect your child's injury claim and learn how to pursue their accident case.

This updated and expanded second edition is your complete, hands-on guide that shares the secrets, shortcuts, and realities of conducting fact--finding on the Internet.