The Journal Of Retailing
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Author |
: |
Publisher |
: |
Total Pages |
: 222 |
Release |
: 1925 |
ISBN-10 |
: IND:30000089492759 |
ISBN-13 |
: |
Rating |
: 4/5 (59 Downloads) |
Synopsis Journal of Retailing by :
Author |
: |
Publisher |
: |
Total Pages |
: 272 |
Release |
: 1927 |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis the journal of retailing by :
Author |
: Journal of Retailing |
Publisher |
: |
Total Pages |
: 286 |
Release |
: 1933 |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis Index to the Journal of Retailing.Volumes 9 and 10.April,1933-January,1935 by : Journal of Retailing
Author |
: Manfred Krafft |
Publisher |
: Springer Science & Business Media |
Total Pages |
: 458 |
Release |
: 2009-12-17 |
ISBN-10 |
: 9783540720034 |
ISBN-13 |
: 3540720030 |
Rating |
: 4/5 (34 Downloads) |
Synopsis Retailing in the 21st Century by : Manfred Krafft
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author |
: Dhruv Grewal |
Publisher |
: SAGE |
Total Pages |
: 214 |
Release |
: 2018-12-03 |
ISBN-10 |
: 9781526457332 |
ISBN-13 |
: 1526457334 |
Rating |
: 4/5 (32 Downloads) |
Synopsis Retail Marketing Management by : Dhruv Grewal
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Author |
: New York University. Institute of Retail Management |
Publisher |
: |
Total Pages |
: 450 |
Release |
: 2004 |
ISBN-10 |
: 00224359 |
ISBN-13 |
: |
Rating |
: 4/5 (59 Downloads) |
Synopsis Journal of Retailing by : New York University. Institute of Retail Management
Author |
: |
Publisher |
: |
Total Pages |
: 496 |
Release |
: 1963 |
ISBN-10 |
: STANFORD:20503405901 |
ISBN-13 |
: |
Rating |
: 4/5 (01 Downloads) |
Synopsis Journal of Retailing by :
Author |
: Journal of Retailing Spring 1969 Volume 45.Number 1 |
Publisher |
: |
Total Pages |
: 696 |
Release |
: 1969 |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis Journal of Retailing Spring 1969 Volume 45.Number 1 by : Journal of Retailing Spring 1969 Volume 45.Number 1
Author |
: Ruth N. Bolton |
Publisher |
: Business Expert Press |
Total Pages |
: 181 |
Release |
: 2016-04-18 |
ISBN-10 |
: 9781631573729 |
ISBN-13 |
: 1631573721 |
Rating |
: 4/5 (29 Downloads) |
Synopsis Service Excellence by : Ruth N. Bolton
The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including pre-purchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). This book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers co-produce and co-create their experiences, and how these activities influence business revenues and costs. The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how to manage relationships with customers to generate cash flows and profitability, including the role of pricing.
Author |
: Eleonora Pantano |
Publisher |
: Springer |
Total Pages |
: 118 |
Release |
: 2019-03-04 |
ISBN-10 |
: 9783030126087 |
ISBN-13 |
: 3030126080 |
Rating |
: 4/5 (87 Downloads) |
Synopsis Smart Retailing by : Eleonora Pantano
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.