Many contemporary explanations of conscious human experience, relying either upon neuroscience or appealing to a spiritual soul, fail to provide a complete and coherent theory. These explanations, the author argues, fall short because the underlying explanatory constituent for all experience are not entities, such as the brain or a spiritual soul, but rather relation and the unique way in which human beings form relations. This alternative frontier is developed through examining the phenomenological method of Martin Heidegger and the semiotic theory of Charles S. Peirce. While both of these thinkers independently provide great insight into the difficulty of accounting for human experience, this volume brings these insights into a new complementary synthesis. This synthesis opens new doors for understanding all aspects of conscious human experience, not just those that can be quantified, and without appealing to a mysterious spiritual principle.

Many contemporary explanations of conscious human experience, relying either upon neuroscience or appealing to a spiritual soul, fail to provide a complete and coherent theory. These explanations, the author argues, fall short because the underlying explanatory constituent for all experience are not entities, such as the brain or a spiritual soul, but rather relation and the unique way in which human beings form relations. This alternative frontier is developed through examining the phenomenological method of Martin Heidegger and the semiotic theory of Charles S. Peirce. While both of these thinkers independently provide great insight into the difficulty of accounting for human experience, this volume brings these insights into a new complementary synthesis. This synthesis opens new doors for understanding all aspects of conscious human experience, not just those that can be quantified, and without appealing to a mysterious spiritual principle.

Communicology is widely accepted on the international scene as a new name for the study of human communication. It replaces several equivocal disciplinary conceptions such as "communication," which may fail to distinguish the science of communication from its object of investigation or the message-centered "communication studies," which often obfuscates information exchange with the experience of shared meaning in human encounters. Communicology differs from the American mainstream social science of communication not only because it is grounded in communication theory rather than information theory, but also because it advances a philosophically informed ecological perspective on human discourse. This book is intended as a contribution to the philosophy of communication and the human science of communicology. Semiotic phenomenology is thoroughly described as the synthetic logic that combines a philosophy of consciousness with a science of culture and conduct to explicate the lifeworld habitus. Consciousness is viewed as cultural-semiotic and experience as personal-phenomenological. This is a reciprocal, reflexive relationship in which culture is conceived as consciousness of communication and communication the manifest experience of culture. The book describes embodiment so conceived, including the history of the matrix idea in American pragmatism and European philosophy as they commingled in the United States to produce a unique discipline of communication, the science of embodied discourse. Important roots of this new discipline are described for the first time here in a unique synthesis of C. S. Peirce, John Dewey, Gregory Bateson, and Pierre Bourdieu. In addition, the semiotic relativity hypothesis is argued to be an important implication of this new discipline. Transcending the stale debate on language and thought, the limited conception of linguistic relativity is considerably broadened and deepened. The distinctive lifeworld of humans is argued to occur at the threshold of sign consciousness in the semiotic matrix of culture-society-person. Semiotic phenomenology is not only a synthesis of two great European philosophical movements, structuralism and phenomenology; it is also the essence of American pragmatism. This view culminates in the contemporary human science of communicology.

A multimodal ethnography of language as living process, this book demonstrates methods for the integrated analysis of talk, gesture, and material culture, developing a fresh way to understand human language through a focus on jointly achieved social actions to which it is part. Based on findings from a participatory, multimedia language documentation project in a highland Zapotec community of Oaxaca, Mexico, Mark A. Sicoli brings together goals of documentary linguistics and anthropological concern with the everyday means and ends of human social life with theoretical consequences for the analysis of linguistic and cultural reproduction and change. This book argues that resonances emergent in the whole of multiparticipant, multimodal interaction, are organizational of human social-cognitive process important for understanding both the shape linguistic utterances take in interaction (dialogic resonance) and the relationships built between distinct sign modes (intermodal resonance). In this way, Saying and Doing in Zapotec develops a new theory, characterizing the logic of resonance in human interaction as semiotic process that connects and juxtaposes interactional moves into assemblages of relations, resonances and collaborations that build an emergent lifeworld for a language.

In 1905 Julius Marx began his vaudeville career with the singing group The Leroy Trio and was abandoned in the middle of the tour. It was an inauspicious start for the person who would become "Groucho." A hundred years later, the Marx Brothers have permeated our culture from the plastic noses and glasses worn at parties to a Smithsonian exhibition which explains DNA recombination using A Night at the Opera. Although they completed relatively few films together, the brothers have become icons, recognizable even to people who have never seen their movies. Most scholarly work on the Marx Brothers has focused on biographical aspects of their careers and lives; A Century of the Marx Brothers suggests a myriad of other useful approaches to their film and stage productions. The collection's eleven essays examine the Marx Brothers' work from a number of critical perspectives ranging from reader-response theory to film semiotics. The contributors include international scholars in a variety of fields, such as literature, cultural studies, performance studies, and film history.

The Disability Studies Reader collects, for the first time, representative texts from the newly emerging field of disability studies. This volume represents a major advance in presenting the most important writings about disability with an emphasis on those writers working from a materialist and postmodernist perspective. Drawing together experts in cultural studies, literary criticism, sociology, biology, the visual arts, pedagogy and post-colonial studies, the collection provides a comprehensive approach to the issue of disability. Contributors include Erving Goffman, Susan Sontag, Michelle Fine and Susan Wendell.

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.

How should we understand the experience of encountering and interpreting images? What are their roles in science and medicine? How do they shape everyday life? Postphenomenology and Imaging: How to Read Technology brings together scholars from multiple disciplines to investigate these questions. The contributors make use of the “postphenomenological” philosophical perspective, applying its distinctive ideas to the study of how images are experienced. These essays offer both philosophical analysis of our conception of images and empirical studies of imaging practice. Edited by Samantha J. Fried and Robert Rosenberger, this collection includes an extensive “primer” chapter introducing and expanding the postphenomenological account of imaging, as well as a set of short pieces by “critical respondents”: prominent scholars who may not self-identify as doing postphenomenology but whose adjacent work is illuminating.

"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement