Empowering bean counters to become better entrepreneurs is what The Intentional Accountant is all about. M. Darren Root, one of the accounting profession's most highly esteemed thought leaders, co-author of The E-Myth Accountant, and executive editor of CPA Practice Advisor magazine, maps out a vision for independent accountants to go beyond merely working at a job and start assembling the machinery to build a true enterprise. His newest book is a practical, end-to-end roadmap of the strategic process and organizational methods that have changed the lives and personal fortunes of thousands of practitioners and shareholders in accounting firms nationwide.

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Distilled small business advice for accounting practices Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective. Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses A recognized and widely respected co-author and leader in the accounting field The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

Most accounting & bookkeeping firms stagnate because they haven't found the right way to: + Acquire the right type of client, predictably & consistently + Maintain quality service delivered through a high performance team + Develop workflows that drive client retention and firm profitability Smart firm owners know that in order to grow their firm, they'll need to adjust. Doing the "same old" will not magically create a better practice. But instead of randomly searching through the world of books, blogs, conferences and journals, this book shows you the exact steps you need to take to build a sustainable, high growth firm. In Double Your Accounting Firm, David Cristello (Founder of Jetpack Workflow) and Joe Cassandra, CPA (Principle of JC Copy) curated some of the best frameworks and principles from 100+ top practitioners, and their community of 20,000 accounting professionals. Inside you'll learn how to: + Make the transition from hourly billing to fixed (and then to value). Hint: It doesn't happen overnight + The key questions (and mistakes) that will make you rethink your workflow. For example: How often do you consider the client experience in your process creation? + How to identify your core client, and create a Unique Selling Proposition (USP) that positions your marketing material + The ideal way to run a consultation, so clients view you as the expert (and not a commodity that is traded on price!) + How to drive rapid growth through service expansion or M&A (note: you'll want to create a solid workflow and process structure before doing so!) And much more. Double Your Accounting Firm is a seminar worth of material, condense into an easy access book. At the end of each chapter are also links to interviews with the experts, which you can access for free from your computer or smartphone. If growing your firm is a priority, then this book is your springboard towards acceleration.

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

Silicon Valley expert Robert Chesnut shows that companies that do not think seriously about a crucial element of corporate culture—integrity—are destined to fail. “Show of hands—who in this group has integrity?” It’s with this direct and often uncomfortable question that Robert Chesnut, General Counsel of Airbnb, begins every presentation to new employees. Defining integrity is difficult. Once understood as “telling the truth and keeping your word,” it was about following not just the letter but the spirit of the law. But in a moment when workplaces are becoming more diverse, global, and connected, silence about integrity creates ambiguities about right and wrong that make everyone uncertain, opening the door for the minority of people to rationalize selfish behavior. Trust in most traditional institutions is down—government, religious organizations, and higher education—and there’s a dark cloud hovering over technology. But this is precisely where companies come in; as peoples’ faith in establishments deteriorates, they’re turning to their employer for stability. In Intentional Integrity, Chesnut offers a six-step process for leaders to foster and manage a culture of integrity at work. He explains the rationale and legal context for the ethics and practices, and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture. We will always need governments to manage defense, infrastructure, and basic societal functions. But, Chesnut argues, the private sector has the responsibility to use sensitivity and flexibility to make broader progress—if they act with integrity. "Rob is an insider who's combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” —Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

Are you exploring careers in accounting and finance? In this refreshingly heartfelt collection, Dear Accountant shares the career journeys and wisdom of 20 leaders in the fields of accounting and finance. Read about: Tom Golden, the former PwC partner who, despite beginning an accounting career after being in sales for 10 years and failing the auditing exam, rose to become one of the most successful forensic accountants in the country. Isabel Mercedes Cumming, the Inspector General of Baltimore City, who saved the students of James Madison University a quarter of a million dollars as a member of student government during her freshman year there. Andrew Ly, the CEO of Sugar Bowl Bakery, who fled a war-torn country with only $1 in his pocket and went on to build a family empire with his 4 brothers. From senior partners at the Big 4 to executive recruiters and entrepreneurs, these industry-leading mentors openly share their individual career paths, their struggles, and the lessons they learned along the way. Dear Accountant provides a unique immersion into the lives and careers of these inspiring leaders, empowering you to blaze your own trail as you explore the thrilling, wonderful kaleidoscope of the accounting and finance professions.

Although the process of becoming a CPA requires extensive study and learning, it usually includes little practical education on how to establish and grow a successful practice that allows you to live the lifestyle you want. Salim Omar has filled this gap in his new book "The Million Dollar CPA Firm," which follows his popular previous guide "The Ultimate CPA Practice in the New Economy." This is book will inspire those setting out to establish their own firm as well as existing practiceowners who want to reach higher levels of success. Inside, Salim outlines seven key principles of practice management success. The practical examples and specific guidelines provided allow you to start implementing positive change in yourpractice today, such as: * Creating the right foundation that enables you to scale to the Million Dollar mark and beyond * Building a high performing championship team that frees you from constantly working "in" your practice * Attracting a consistent stream of quality, well-paying clients * Delivering high standards of service that bonds clients to your firm and generates instant referrals * Maximizing efficiency and effectiveness through the right systems and processes