Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging—and those who have perfected the art and science of hype are coming out on top. Imagine if you could generate and leverage hype with such mastery—only for good purposes, like legitimate business success. You can! In The Hype Handbook, marketing guru Michael Schein provides 12 fundamental strategies for creating and leveraging hype for good. This truly unique guide breaks the concept of hype down into a simple set of objective strategies, skills, and techniques. Schein combines stories from the world’s most effective hype artists—like American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk—with the latest research in psychology, sociology and neuroscience. Regardless of your temperament, budget, background, or level of natural ability, The Hype Handbook delivers everything you need to apply the most powerful tool of persuasion for personal and business success.

Discover how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. This groundbreaking book uncovers: How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle The secret playbook marketers use to create "brand religions" around everyday products Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO Practical strategies to break free from manipulative digital marketing tactics With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in The New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation. Break free from the cult of consumerism – discover how to make mindful choices in an increasingly manipulative digital marketplace. "Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us," Daniella Young, author of Uncultured.

Generate solid, long-term profits with a portfolio allocated for your investing needs Asset allocation is the key to investing performance. Unfortunately, no single approach works perfectly—developing the right balance requires a clear-eyed look at the many models available to you, various investing methodologies, and your or your client’s level of risk tolerance. And that’s where this important guide comes in. Written by a leading allocation expert from T. Rowe Price, Beyond Diversification provides the knowledge, insights, and approaches you need to make the best allocation decisions for your goals. This deep dive into the how’s and why’s of asset allocation is organized by the three decisive components of a successfully allocated portfolio: Return Forecasting discusses the desired return investors seek. Risk Forecasting covers the level of risk investors are prepared to assume to achieve that return. Portfolio Construction calibrates the stock-bond mix that balances the risks and returns. With examples from T. Rowe Price’s asset allocation team showing you how the process works in the real world, Beyond Diversification provides everything you need to find the asset combination that will deliver the results you seek. You’ll learn how to choose the right tradeoffs, build the most effective asset allocation combination for your needs, and dramatically increase your odds of success for the long run.

A supplemental textbook for middle and high school students, Hoosiers and the American Story provides intimate views of individuals and places in Indiana set within themes from American history. During the frontier days when Americans battled with and exiled native peoples from the East, Indiana was on the leading edge of America’s westward expansion. As waves of immigrants swept across the Appalachians and eastern waterways, Indiana became established as both a crossroads and as a vital part of Middle America. Indiana’s stories illuminate the history of American agriculture, wars, industrialization, ethnic conflicts, technological improvements, political battles, transportation networks, economic shifts, social welfare initiatives, and more. In so doing, they elucidate large national issues so that students can relate personally to the ideas and events that comprise American history. At the same time, the stories shed light on what it means to be a Hoosier, today and in the past.

The seemingly insoluble problems of our species at the current time is our inability to successfully cope with the complexities of our massively-complex, highly-integrated society using our outdated software programs created when we were hunter-gatherers. This book outlines the problem areas with our current software, how to address them, demonstrates tools to facilitate this change and then gives a demonstration of how the process unfolds in a dialogue with a successful practitioner of the process and its improved software.The first section of the book focuses on a systematic approach to working directly on the problems with the current operating system (OS) and its programs. The process begins by removing our current, outdated OS "I" (focused on the "I") and evaluating the success of the removal. An updated OS "mini-me" (less focused on the "I") is then installed from several trusted and reliable sources. Next, the most problematic programs are removed or significantly modified. The second section provides a powerful tool to support this process, seemingly exactly tailored to it, the Ribhu Gita. Sections devoted to "Am 'I' these thoughts?", "What is this mind?", "Am 'I' this body?", "What problems arise from this belief (that 'I' am this body)?", "What am 'I'?" and then "What are the benefits of this knowledge of the Self?". This text was a/the favorite of my main teacher, Ramana Maharshi, and aligns perfectly with his "direct path" of self-inquiry for nondual awakening. It is powerful to read and to chant.The third section demonstrates that this self-inquiry and letting-go-of-attachments process works in the "real" world with a "real" job. Through dialogue with someone going through the process over a significant length of time it shows how the process actually unfolds. The fourth section focuses on the most problematic, strongly-held, and tenacious of the programs in the current OS "I", the issues of "free will", control and predetermination. This is the stronghold of the egoic/I structure. Selected comments, questions and answers from blogposts on the issue address resistances, objections, and problems that arise.

The internet is the most effective weapon the government has ever built. In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the internet, tracing it back to a Pentagon counterinsurgency surveillance project. A visionary intelligence officer, William Godel, realized that the key to winning the war in Vietnam was not outgunning the enemy, but using new information technology to understand their motives and anticipate their movements. This idea -- using computers to spy on people and groups perceived as a threat, both at home and abroad -- drove ARPA to develop the internet in the 1960s, and continues to be at the heart of the modern internet we all know and use today. As Levine shows, surveillance wasn't something that suddenly appeared on the internet; it was woven into the fabric of the technology. But this isn't just a story about the NSA or other domestic programs run by the government. As the book spins forward in time, Levine examines the private surveillance business that powers tech-industry giants like Google, Facebook, and Amazon, revealing how these companies spy on their users for profit, all while doing double duty as military and intelligence contractors. Levine shows that the military and Silicon Valley are effectively inseparable: a military-digital complex that permeates everything connected to the internet, even coopting and weaponizing the antigovernment privacy movement that sprang up in the wake of Edward Snowden. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news -- and the device on which you read it.

What do stories in games have in common with political narratives? This book identifies narrative strategies as mechanisms for meaning and manipulation in games and real life. It shows that the narrative mechanics so clearly identifiable in games are increasingly used (and abused) in politics and social life. They have »many faces«, displays and interfaces. They occur as texts, recipes, stories, dramas in three acts, movies, videos, tweets, journeys of heroes, but also as rewarding stories in games and as narratives in society - such as a career from rags to riches, the concept of modernity or market economy. Below their surface, however, narrative mechanics are a particular type of motivational design - of game mechanics.

Comprised of fact sheets on 50 films, illustrating 4 themes - nationalism, women, immigration and human rights -, it encourages teachers to exploit cinema as a source of 20th-century history and provides a pedagogical basis to do so. (from CoE website)