[Siren Classic ManLove: Erotic Romance, Alternative, Paranormal, Shapeshifters, Werewolves, MM, HEA] For countless years, the herald of the gods guided others to happiness. When his magic runs out, his existence seems to vanish. But the herald’s friends refuse to abandon him, and through their efforts, a magical beanstalk appears in Nexus. It is their only way to their guardian, but no one can touch it. No one—except for one man. Once trapped in the curse of Nexus’s prince, Lyre survived with his mind intact solely because of a beautiful, silver-eyed stranger. The beanstalk’s appearance brings back forgotten memories, and through them, the song of a lost love. It brings him back to the herald. Unbeknownst to Lyre, his mysterious savior is actually Prince Aeron, the son of Hades and Persephone. Once the herald, he is now the captive of his own ancestry. To reclaim his soulmate, Lyre has to face the underworld itself. In a battle against Lyre’s own demons and Aeron’s secrets, can the music of their bond prevail?

From billboards, print advertisement and the Internet through to TV spots, advertising uses various channels to convince the potential customer to buy a certain product or brand. Companies use advertising that is an omnipresent form of modern popular culture, as a communication tool to promote their brands and products to a mass audience in order to generate sales. Therefore, the message within the advertisement has to be as persuasive as possible to ensure that among other things pleasurable emotions and ideas are awakened in the consumer that are supposed to be linked to the product and brand to fulfill its mission – increase sales volume. Within this thesis interdisciplinary approaches for deciphering messages of selected car advertising were used. Multiple methods and paradigms such as cultural studies, media communication, semiotics, and psychoanalysis, were applied in order to analyze TV spots and print advertisements from a variety of angles. The results reveal that archetypes, symbols, and mythical narratives are a permanent feature of contemporary car advertising.