Introduction to Graphic Arts and Media Technologies provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities. Featuring vibrant, full-color images and enlightening interviews with professionals in the industry, Introduction to Graphic Arts and Media Technologies is an ideal resource for courses and programs in the visual arts.

This is the only book that covers all three major sources of letter forms - type, hand lettering, and photo-process lettering - in terms of their esthetic value and their application in the graphic arts. Many advertising posters and package designs are reproduced in full.

The Graphic Art of the Underground: A Countercultural History takes the reader on a dazzling journey through the visual art and design of alternative and youth cultures from the 1950s to the present day. Ian Lowey and Suzy Prince ’s compelling account draws upon the work of an array of artistic figures – many of whose lives have proved as colourful as their work– such as Ed ‘Big Daddy’ Roth, Kenny ‘Von Dutch’ Howard, Robert Williams, Robert Crumb, Martin Sharp, Jamie Reid, Linder Sterling, Gee Vaucher, Winston Smith, Barney Bubbles, Mark Ryden, Shag, Camille Rose Garcia, Marion Peck and Pete Fowler among numerous others.

#1 New York Times bestselling author and Eisner-nominated cartoonist Tom Hart has written a poignant and instructive guide for all aspiring graphic memoirists detailing the tenets of artistry and story-telling inherent in the medium. Hart examines what makes a graphic memoir great, and shows you how to do it. With two dozen professional examples and a deep-dive into his own story, Hart encourages readers to hone their signature style in the best way to represent their journeys on the page. With clear examples and visual aids, The Art of the Graphic Memoir is emotive, creative, and accessible. Whether you're a comics fan, comic book creator, memoirist, biographer or autobiographer, there’s something inside for everyone.

"Recounts the publication history of nearly fifty books illustrated by Henri Matisse, including Lettres portugaises, Mallarmae's Poaesies, and Matisse's own Jazz. Explores his illustration methods, typographic precepts, literary sensibilities, and opinions about the role of the artist in the publication process"--Provided by publisher.

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.

This anthology features material from established and emerging major designers and is filled with hundreds of examples that are forging new graphic ground across a complete range of visual media. For ease of reference, illustrators' work is categorised as follows: Editorial: Magazines and books, Stationery: Corporate and personal, Corporate: Identity and brochures, Advertising: Editorial, billboards, and posters, Music: Record sleeves, CD covers and posters, Exhibitions: Installations and signage, Packaging, Websites. It contains a visual index for quick reference and designers' contact details.

Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.

Quality is not just "What the customer will accept." Printers who have embraced the tenets of quality management have seen employee morale improve, productivity increase, and sales soar!

Winning entries in AIGA's 1995-96 competitions, representing the very best in American graphics work, are honored in this excellent guide, which includes a complete reference list of designers, illustrators, typographers, printers, and others involved in their creation and production.