Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy's future in rejecting a power-based, political approach to public diplomacy and proposing a relational framework designed to improve relationships among nations and peoples.

The future of U.S. public diplomacy: hearing before the Subcommittee on International Operations and Organizations, Human Rights, Democracy, and Global Women 's Issues of the Committee on Foreign Relations, United States Senate, One Hundred Eleventh Congress, second session, March 10, 2010.

The Future of U.S. Public Diplomacy

Public Diplomacy is now one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Diplomacy analyses the trials of contemporary practice and identifies factors which will shape a more collaborative future of public diplomacy.

The future of U.S. public diplomacy: hearing before the Subcommittee on International Operations and Organizations, Human Rights, Democracy, and Global Women 's Issues of the Committee on Foreign Relations, United States Senate, One Hundred Eleventh Congress, second session, March 10, 2010.

In the last decade public diplomacy has become one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Public Diplomacy, with contributors from leading scholars in disciplines from international relations to communications, considers the challenges for this ‘new’ public diplomacy, especially as it is pursued by the US Government. It highlights the challenges of aligning policy and projection, overcoming bureaucratic tensions, and the language used by public diplomats. Most importantly, the volume illustrates that the issues for public diplomacy are more than those of a producer seeking to win the hearts and minds of passive ‘audiences’. Trials of Engagement portrays public diplomacy as an increasingly public project. To overcome the trials of engagement, public diplomacy must provide more than a rhetorical nod to a “two-way” process. Ultimately, a collaborative public diplomacy must be built on a broad understanding of those involved, the recognition of stakeholders as peers, and effective interaction with networks made up of traditional and new interlocutors.