The history of FDR's Office of Government Reports.

Winner, 2008 Richard E. Neustadt Award, Presidency Research Group organized section of the American Political Science Association Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It’s even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton. Kumar describes how today’s White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts. Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.

This essential White House reference brings together the story of the architecture of the White House with the story of the first families and designers who shaped it.

In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.

This classic text, originally published in 1948, is a study of the public administration movement from the viewpoint of political theory and the history of ideas. It seeks to review and analyze the theoretical element in administrative writings and to present the development of the public administration movement as a chapter in the history of American political thought.The objectives of The Administrative State are to assist students of administration to view their subject in historical perspective and to appraise the theoretical content of their literature. It is also hoped that this book may assist students of American culture by illuminating an important development of the first half of the twentieth century. It thus should serve political scientists whose interests lie in the field of public administration or in the study of bureaucracy as a political issue; the public administrator interested in the philosophic background of his service; and the historian who seeks an understanding of major governmental developments.This study, now with a new introduction by public policy and administration scholar Hugh Miller, is based upon the various books, articles, pamphlets, reports, and records that make up the literature of public administration, and documents the political response to the modern world that Graham Wallas named the Great Society. It will be of lasting interest to students of political science, government, and American history.

Government bureaucracy is something Americans have long loved to hate. Yet despite this general antipathy, some federal agencies have been wildly successful in cultivating the people’s favor. Take, for instance, the U.S. Forest Service and its still-popular Smokey Bear campaign. The agency early on gained a foothold in the public’s esteem when President Theodore Roosevelt championed its conservation policies and Forest Service press releases led to favorable coverage and further goodwill. Congress has rarely approved of such bureaucratic independence. In Congress vs. the Bureaucracy, political scientist Mordecai Lee—who has served as a legislative assistant on Capitol Hill and as a state senator—explores a century of congressional efforts to prevent government agencies from gaining support for their initiatives by communicating directly with the public. Through detailed case studies, Lee shows how federal agencies have used increasingly sophisticated publicity techniques to muster support for their activities—while Congress has passed laws to counter those PR efforts. The author first traces congressional resistance to Roosevelt’s campaigns to rally popular support for the Panama Canal project, then discusses the Forest Service, the War Department, the Census Bureau, and the Department of Agriculture. Lee’s analysis of more recent legislative bans on agency publicity in the George W. Bush administration reveals that political battles over PR persist to this day. Ultimately, despite Congress’s attempts to muzzle agency public relations, the bureaucracy usually wins. Opponents of agency PR have traditionally condemned it as propaganda, a sign of a mushrooming, self-serving bureaucracy, and a waste of taxpayer dollars. For government agencies, though, communication with the public is crucial to implementing their missions and surviving. In Congress vs. the Bureaucracy, Lee argues these conflicts are in fact healthy for America. They reflect a struggle for autonomy that shows our government’s system of checks and balances to be alive and working well.

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Covers material related to the impeachments of Richard M. Nixon, Harry E. Clairborne, Alcee L. Hastings, and Walter L. Nixon, Jr.

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.