Discover a thrilling moment in history when pioneering aviator Ruth Law attempted to do what no other aviator had done before: fly nonstop from Chicago to New York. On November 19, 1916, at 8:25 a.m., Ruth Law took off on a flight from Chicago to New York City that aviation experts thought was doomed. Sitting at the controls of her small bi-plane, exposed to the elements, Law battled fierce winds and numbing cold. When her engine ran out of fuel, she glided for two miles and landed at Hornell, New York. Even though she fell short of her goal, she had broken the existing cross-country distance record. And with her plane refueled, she got back in the air and headed for New York City where crowds waited to greet her. This story is perfect to share during Women's History Month or anytime during the year!

Thirty million Americans describe themselves as "anxious flyers". For an additional 25 million, the prospect of flying is absolutely terrifying. This book provides useful information on the fear of flying and offers a wide array of suggestions on how to maximize physical comfort and reduce stress and anxiety while flying. Line drawings.

Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

100 EXTRAORDINARY STORIES ABOUT ORDINARY THINGS SIGNIFICANT OBJECTS: A Literary and Economic Experiment Can a great story transform a worthless trinket into a significant object? The Significant Objects project set out to answer that question once and for all, by recruiting a highly impressive crew of creative writers to invent stories about an unimpressive menagerie of items rescued from thrift stores and yard sales. That secondhand flotsam definitely becomes more valuable: sold on eBay, objects originally picked up for a buck or so sold for thousands of dollars in total — making the project a sensation in the literary blogosphere along the way. But something else happened, too: The stories created were astonishing, a cavalcade of surprising responses to the challenge of manufacturing significance. Who would have believed that random junk could inspire so much imagination? The founders of the Significant Objects project, that’s who. This book collects 100 of the finest tales from this unprecedented creative experiment; you’ll never look at a thrift-store curiosity the same way again. FEATURING ORIGINAL STORIES BY: Chris Adrian • Rob Agredo • Kurt Andersen • Rachel Axler • Rob Baedeker • Nicholson Baker • Rosecrans Baldwin • Matthew Battles • Charles Baxter • Kate Bernheimer • Susanna Breslin • Kevin Brockmeier • Matt Brown • Blake Butler • Meg Cabot • Tim Carvell • Patrick Cates • Dan Chaon • Susanna Daniel • Adam Davies • Kathryn Davis • Matthew De Abaitua • Stacey • D'Erasmo • Helen DeWitt • Doug Dorst • Mark Doty • Ben Ehrenreich • Mark Frauenfelder • Amy Fusselman • William Gibson • Myla Goldberg • Ben Greenman • Jason Grote • Jim Hanas • Jennifer Michael Hecht • Sheila Heti • Christine Hill • Dara Horn • Shelley Jackson • Heidi Julavits • Ben Katchor • Matt Klam • Wayne Koestenbaum • Josh Kramer • Kathryn Kuitenbrouwer • Neil LaBute • Victor LaValle • J. Robert Lennon • Jonathan Lethem • Todd Levin • Laura Lippman • Mimi Lipson • Robert Lopez • Joe Lyons • Sarah Manguso • Merrill Markoe • Tom McCarthy • Miranda Mellis • Lydia Millet • Maud Newton • Annie Nocenti • Stephen O’Connor • Stewart O’Nan • Jenny Offill • Gary Panter • Ed Park • James Parker • Benjamin Percy • Mark Jude Poirier • Padgett Powell • Bob Powers • Todd Pruzan • Dan Reines • Nathaniel Rich • Peter Rock • Lucinda Rosenfeld • Greg Rowland • Luc Sante • R.K. Scher • Toni Schlesinger • Matthew Sharpe • Jim Shepard • David Shields • Marisa Silver • Curtis Sittenfeld • Bruce Sterling • Scarlett Thomas • Jeff Turrentine • Deb Olin Unferth • Tom Vanderbilt • Matthew J. Wells • Joe Wenderoth • Margaret Wertheim • Colleen Werthmann • Colson Whitehead • Carl Wilson • Cintra Wilson • Sari Wilson • Douglas Wolk • John Wray

An inspiring picture book biography about Hazel Ying Lee, the first Chinese American woman to fly for the US military. Hazel Ying Lee was born fearless -- she was not afraid of anything, and the moment she took her first airplane ride, she knew where she belonged. When people scoffed at her dreams of becoming a pilot, Hazel wouldn't take no for an answer. She joined the Women Airforce Service Pilots during World War II. It was a dangerous job, but Hazel flew with joy and boldness. This moving, true story about a groundbreaking figure will inspire young readers to challenge barriers and reach for the sky.

“Will hit all the high notes for theater and mystery fans alike.” —Kirkus Reviews Better Nate than Ever meets Love Sugar Magic in this spooky middle grade novel from Hamilton and Broadway star Mandy Gonzalez about a group of young thespians who must face the ghost haunting their theater. Twelve-year-old Monica Garcia has arrived in NYC with her grandmother and a few suitcases to live her dream on Broadway. She’s been chosen as understudy to the star of Our Time, the famed Ethel Merman Theater’s last chance to produce a hit before it shutters its doors for good. Along with her fellow castmates—a.k.a. “the squad”—Monica has a big and very personal reason to want this show to succeed. But rumors of a long-running curse plague the theater. And when strange and terrible things start to threaten their hopes for a successful opening night, Monica and the rest of the squad must figure out how to reverse the curse before their big Broadway debuts. With the help of her new friends, her family, and a little magic, can Monica help save the show—and save their dreams? From Broadway and television star Mandy Gonzalez comes a story about what it means to dream, be yourself, and be fearless.

Does the thought of flying fill you with dread? Do panic attacks leave you feeling scared and vulnerable? If so, this book could change your life. Written by top flying experts from British Airways’ Flying with Confidence course, this reassuring guide explains everything you need to know about air travel alongside techniques for feeling confident and in control from take off to landing. In easy-to-follow sections, you'll learn how to recognise cabin noises, manage turbulence and fly in bad weather conditions. As your knowledge grows, so will your confidence, with the fear of the unknown removed. · Takes the terror out of common flight fears · Includes techniques for controlling anxiety, claustrophobia and panic · Will help you feel safe, calm and secure when you next take to the skies.

Wanted: One night together, no strings attached. Hold me, make love to me, treat me like I’m the most important person in the world. No talking. No names. And don’t be surprised if I’m gone in the morning. After crushing on my best friend for years, I realize he’ll never want someone inexperienced like me. So I decide to get it over with, play the V-card once and for all with an anonymous hook-up. The terms are simple: no talking, no names. It isn’t as easy as it seems. Now I can’t get the handsome stranger who greeted me with soft kisses and gentle touches out of my mind. Those hands, those lips... But it was just a one-time thing, and I need to forget about him once and for all. At least I know I won’t ever see him again—until I board a flight and catch sight of a familiar profile in the cockpit just as the door closes.