Though in its infancy, the European enterprise has the power to change both the perception and the actual face of Europe. This book evaluates the future potential of this new type of enterprise. The contributors look for European convergence at all levels of the economy: firm, branch, state, and EU. They stress various points of view, using diverse methods, and propose different measures.

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the World’s other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

Though in its infancy, the European enterprise has the power to change both the perception and the actual face of Europe. This book evaluates the future potential of this new type of enterprise. The contributors look for European convergence at all levels of the economy: firm, branch, state, and EU. They stress various points of view, using diverse methods, and propose different measures.

Enron, Worldcom, Arthur Anderson, Merrill Lynch, J.P. Morgan, Citygroup - once the great icons of the US economy, worshipped at corporate alters world over, are now nothing more than an embarrassing memory. The universally accepted American enterprise model, which these and many other corporate giants have slavishly followed, has at last been called into question. Free market capitalism and globalism are not quite what they seem after all, as the decline of the US economy might testify. Donald Kalff passionately believes that the time is right for a sea-change in the way businesses operate and that a credible alternative is a European enterprise model, one which is founded on quite different values of culture, ethics and economic considerations. Packed with vital facts and figures, AnUnAmerican Business is a fresh and agnostic look at the past, present and future performance of companies that have embraced the American way of doing business.

European traders first appeared in India at the end of the fifteenth century and began exporting goods to Europe as well as to other parts of Asia. In a detailed analysis of the trading operations of European corporate enterprises such as the English and Dutch East India Companies, as well as those of private European traders, this book considers how, over a span of three centuries, the Indian economy expanded and was integrated into the pre-modern world economy as a result of these interactions. The book also describes how this essentially market-determined commercial encounter changed in the latter half of the eighteenth century as the colonial relationship between Britain and the subcontinent was established. By bringing together and examining the existing literature, the author provides a fascinating overview of the impact of European trade on the pre-modern Indian economy which will be of value to students of Indian, European and colonial history.

This textbook examines the increasing impact of the European Union on the European business environment, addressing the core challenges facing enterprises in the formative years of the new millennium.