The fourth and final eBook in POLITICO’s Playbook 2012 series once again provides an unprecedented minute-by-minute account of the race for the presidency. The End of the Line follows President Barack Obama and Republican challenger Mitt Romney as their campaign teams go all-in to win in the critical final weeks of the 2012 election. From Mitt Romney’s “47 percent” video to Clint Eastwood’s speech to an empty chair, the 2012 presidential campaign did not lack for memorable moments. In The End of the Line, POLITICO senior White House reporter Glenn Thrush and senior political reporter Jonathan Martin chronicle every hairpin turn in a race that defied the predictions of pundits and prognosticators. While some political observers considered Barack Obama’s reelection far from a sure thing, the president and his team remained resolute in their belief that they would prevail. In Boston, Mitt Romney’s advisers were just as confident that their man was headed for a smashing victory. In the end, only one of those views would be validated by events. The outcome of this election was never foreordained, however, and would ultimately be determined by two candidates, three debates, and a thousand small but critical strategic decisions. With an eye toward writing a “first draft of history,” Thrush and Martin report on the intense internal debates over ad strategy that defined the parameters of the fall campaign—including a crucial late-May decision by the Obama campaign that may have tipped the scales in the president’s favor. They provide a behind-the-scenes look at the candidates’ debate preparation sessions, and they reveal why Romney’s campaign was so confident they were going to win. The action climaxes on election night, as the opposing camps huddle nervously in their hotel suites to await the verdict of the voters. The End of the Line reveals for the first time what the Obama brain trust really thought about the agonizingly long wait for Romney’s official concession—and what happened after Obama put the telephone to his ear and heard the words “Hello, Mr. President, it’s Mitt Romney.” No one could have predicted all the twists and turns of the 2012 election—and no one was better equipped to chronicle them than the POLITICO team. The End of the Line is frontline campaign reporting at its finest, meticulously reported and compulsively readable.

Book Publishing For Entrepreneurs takes the headache out of self-publishing. Strauss clearly defines the process of publishing and lets you in on insider publishing secrets. You will learn publishing terms and what they mean like what is the difference between an editor, copy-editor, developmental editor and proofreader. Book Publishing for Entrepreneurs is like having your own personal publishing consultant.

Ever since 1789, Americans have engaged in the time-honored tradition of judging presidential candidates by their personalities. While it may sound unwise to pick the leader of the free world based on personality traits rather than platforms, policies, and ideology, that is exactly what will happen in the 2024 election. In this exploration of U.S. presidential elections, personality expert Merrick Rosenberg and co-author Richard Ellis reveal the pattern behind who takes the White House and why. You will discover the unique characteristics of Eagles (Donald Trump and Franklin D. Roosevelt), Parrots (Bill Clinton and Ronald Reagan), Doves (Dwight D. Eisenhower and Jimmy Carter), and Owls (George H.W. Bush and Richard Nixon). You will find that almost nothing stops certain personalities from winning elections. Personality Wins shows how America’s national personality contest worked before 1932 and how it has changed in the era of radio, TV, and digital media. Through unforgettable and often unbelievable stories from the last twenty-three elections, Rosenberg and Ellis show how personality shapes the vote—and how it will determine the outcome of 2024. "Merrick has put together an excellent guide to understanding politics and human nature as well, which I will be eagerly sharing with my media and politics students." – Jon-Christopher Bua, White House Correspondent, Talk Media News and Adjunct Professor, The Catholic University of America

Ten years after one of the most polarizing political scandals in American history, author Ken Gormley offers an insightful, balanced, and revealing analysis of the events leading up to the impeachment trial of President William Jefferson Clinton. From Ken Starr’s initial Whitewater investigation through the Paula Jones sexual harassment suit, to the Monica Lewinsky affair and Brett Kavanaugh's role in the subsequent inquiry, The Death of American Virtue is a gripping chronicle of an ever-escalating political feeding frenzy. In exclusive interviews, Bill Clinton, Ken Starr, Monica Lewinsky, Paula Jones, Susan McDougal, and many more key players offer candid reflections on that period. Drawing on never-before-released records and documents—including the Justice Department’s internal investigation into Starr, new details concerning the death of Vince Foster, and evidence from lawyers on both sides—Gormley sheds new light on a dark and divisive chapter, the aftereffects of which are still being felt in today’s political climate.

New York Times Bestseller “Not a conventional Trump-era book. It is less about the daily mayhem in the White House than about the unprecedented capitulation of a political party. This book will endure for helping us understand not what is happening but why it happened…. [An] indispensable work.”—Washington Post Politico Magazine’s chief political correspondent provides a rollicking insider’s look at the making of the modern Republican Party—how a decade of cultural upheaval, populist outrage, and ideological warfare made the GOP vulnerable to a hostile takeover from the unlikeliest of insurgents: Donald J. Trump. As George W. Bush left office with record-low approval ratings and Barack Obama led a Democratic takeover of Washington, Republicans faced a moment of reckoning: they had no vision, no generation of new leaders, and no energy in the party’s base. Yet Obama’s progressive agenda, coupled with the nation’s rapidly changing cultural identity, lit a fire under the right. Republicans regained power in Congress but spent that time fighting among themselves. With these struggles weakening the party’s defenses, and with more and more Americans losing faith in the political class, the stage was set for an outsider to crash the party. When Trump descended a gilded escalator to launch his campaign in the summer of 2015, the candidate had met the moment. Only by viewing Trump as the culmination of a decade-long civil war inside the GOP can we appreciate how he won the White House and consider the fundamental questions at the center of America’s current turmoil. Loaded with explosive original reporting and based on hundreds of exclusive interviews—including with key players such as President Trump, Paul Ryan, Ted Cruz, John Boehner, and Mitch McConnell—American Carnage takes us behind the scenes of this tumultuous period and establishes Tim Alberta as the premier chronicler of a political era.

In the months leading up to the American invasion of Iraq, this New Yorker correspondent “embedded’ himself among the people of Baghdad and, along with a small number of other Western reporters, rode out the entire invasion and much of the subsequent occupation from inside the city. Jon Lee Anderson’s dispatches from Baghdad were immediately and widely recognized as the most important writing anyone was doing on the war anywhere, for any publication. In recognition of its significance, The New Yorker routinely held the magazine open an extra day and set up a special production team to deal with the pieces; around the office, comparisons to John Hersey’s fabled article “Hiroshima” were flying. The Fall of Baghdad is not a collection of New Yorker pieces, though; it is an original and organically cohesive narrative work that tells the story of what the people of Baghdad have endured at the hands of Saddam Hussein, during the war and during its aftermath. This is not a pro- or anti-war book; the point is to bear witness to what the people in this city have endured, to put a human face on a calamity of epic dimensions. The focus alternates among a small cast of characters, a group of disparate Iraqis who allow Anderson to bring to life different facets of the story he wants to tell; and he fills in the canvas around his figures with rich background that makes their significance sing, and helps bind the book together as the definitive reckoning with one of the most fateful stories of our time.

This book makes the radical claim that rather than interpreting the Constitution from on high, the Court should be reflecting popular will--or the wishes of the people themselves.

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Cheap booze. Flying fleshpots. Lack of sleep. Endless spin. Lying pols. Just a few of the snares lying in wait for the reporters who covered the 1972 presidential election. Traveling with the press pack from the June primaries to the big night in November, Rolling Stone reporter Timothy Crouse hopscotched the country with both the Nixon and McGovern campaigns and witnessed the birth of modern campaign journalism. The Boys on the Bus is the raucous story of how American news got to be what it is today. With its verve, wit, and psychological acumen, it is a classic of American reporting. NOTE: This edition does not include photographs.

Madman, tyrant, animal—history has given Adolf Hitler many names. In Mein Kampf (My Struggle), often called the Nazi bible, Hitler describes his life, frustrations, ideals, and dreams. Born to an impoverished couple in a small town in Austria, the young Adolf grew up with the fervent desire to become a painter. The death of his parents and outright rejection from art schools in Vienna forced him into underpaid work as a laborer. During the First World War, Hitler served in the infantry and was decorated for bravery. After the war, he became actively involved with socialist political groups and quickly rose to power, establishing himself as Chairman of the National Socialist German Worker's party. In 1924, Hitler led a coalition of nationalist groups in a bid to overthrow the Bavarian government in Munich. The infamous Munich "Beer-hall putsch" was unsuccessful, and Hitler was arrested. During the nine months he was in prison, an embittered and frustrated Hitler dictated a personal manifesto to his loyal follower Rudolph Hess. He vented his sentiments against communism and the Jewish people in this document, which was to become Mein Kampf, the controversial book that is seen as the blue-print for Hitler's political and military campaign. In Mein Kampf, Hitler describes his strategy for rebuilding Germany and conquering Europe. It is a glimpse into the mind of a man who destabilized world peace and pursued the genocide now known as the Holocaust.