Considered an expert by his peers – after successfully selling his cutting-edge patented technology – Max was suddenly free from the daily grind. But his lifestyle and reality were about to be rocked by a single notion that would go against modern-day science; and a concept that he had never even in his wildest dreams considered. Max still recalls the day he heard the two words – ‘flat’ and ‘earth’ – combined; which unbeknown to him at the time, would change his life forever. And although the concept initially triggered wild emotions beyond his control, Max soon came to the realization that the world around him was not exactly what he thought. The epiphany changed his entire outlook on life. Join Max on his journey as he attempts to convince his friends that the shape of the Earth is not what they know, while he plans for a mission to discover more land on Earth with his ambitious and somewhat crazy plan to acquire a High Altitude Pseudo-Satellite (HAPS) to prove the shape of the earth – one way or another.

Ever been confused by basic physics and intimidated by the mere thought of Einstein's relativity theories? If so, yet curiosity still beckons, this book is for you The reward? The colorful history of the elusive notion of motion and unique insights into the fundamental physics behind it all - including relativity. The physics of motion is so fundamental to science and the technological age in which we live that four of the most illustrious names in the annals of science owe their towering reputations, in large part, to their milestone work on the physics of motion. This book relates the stories of Johannes Kepler, Galileo Galilei, Isaac Newton, and Albert E

Tracing the footsteps of Scottish writer Robert Louis Stevenson, Madison Oliver, an engineer and author of The Elusive Cobra: A Memoir, was seduced by the warm tropical trade winds of the South Pacific Islands. In 1963, after a vacation in Tahiti, Oliver and his wife, Gini, put their possessions in storage to begin a South Pacific adventure that would alter their lives forever. Trouble, however, sometimes comes to paradise. Oliver is diagnosed with cancer and must leave his paradise to have radical neck surgery at Memorial Sloan-Kettering Cancer Center in New York City. The author was diagnosed with his first secondary tumor at the young age of forty-four, in 1970. Three years later, a new-yet very similar-tumor developed on the opposite side of his neck requiring more radical surgery. Following the building of a new image, developing an exercise program that included running two marathons, and completing a successful career, cancer struck again. Mr. Oliver's encounter with recurring cancer, which he likens to the unpredictable attack of a hooded cobra, not only has a message for his fellow cancer survivors, but is inspiring, moving, and the pinnacle of bravery. Book jacket.

A fascinating and charming encyclopedic collection of baseball firsts, describing how the innovations in the game—in rules, equipment, styles of play, strategies, etc.—occurred and developed from its origins to the present day. The book relies heavily on quotations from contemporary sources.

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

The second edition of The Public Administrator’s Companion: A Practical Guide examines the most important elements of public administration. The authors provide readers with a keen understanding of how government works, useful for both students and practitioners of public administration. The book discusses governmental structure, human resources, and public funding. It delineates administrators’ actions in strategic planning, consensus building, budget development, performance measurement, and public policy assessment and implementation. This edition includes new chapters on nonprofit organizations and leadership for administrators, as well as an appendix about preparing and making presentations. The previous edition’s appendix on getting a job in local government has been revised to include interviewing and hiring from the perspectives of both the agency and applicant. Real-world examples and cases from the local, state, and federal level reinforce key topics. Each chapter ends with a “Practicing Public Administration” section that provides helpful exercises for building the skills described in the chapter and a “Bibliography,” which provides useful source materials that can broaden the reader’s comprehension of the chapter.