The Effects Of Social Media Advertising In China
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Author |
: Changchun Xuan |
Publisher |
: Taylor & Francis |
Total Pages |
: 149 |
Release |
: 2022-09-30 |
ISBN-10 |
: 9781000646474 |
ISBN-13 |
: 1000646475 |
Rating |
: 4/5 (74 Downloads) |
Synopsis The Effects of Social Media Advertising in China by : Changchun Xuan
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.
Author |
: Hong Cheng |
Publisher |
: Copenhagen Business School Press DK |
Total Pages |
: 324 |
Release |
: 2009 |
ISBN-10 |
: 8763002272 |
ISBN-13 |
: 9788763002271 |
Rating |
: 4/5 (72 Downloads) |
Synopsis Advertising and Chinese Society by : Hong Cheng
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Author |
: Mike Kent |
Publisher |
: Routledge |
Total Pages |
: 312 |
Release |
: 2017-09-27 |
ISBN-10 |
: 9781351661829 |
ISBN-13 |
: 1351661825 |
Rating |
: 4/5 (29 Downloads) |
Synopsis Chinese Social Media by : Mike Kent
This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diaspora, public health, political activism and non-governmental organisations (NGOs). The book is not only rich in its theoretical perspectives but also in its methodologies. Contributors use both qualitative and quantitative methods to study Chinese social media and its social–cultural–political implications, such as case studies, in-depth interviews, participatory observations, discourse analysis, content analysis and data mining.
Author |
: Jacques deLisle |
Publisher |
: University of Pennsylvania Press |
Total Pages |
: 296 |
Release |
: 2016-04-05 |
ISBN-10 |
: 9780812223514 |
ISBN-13 |
: 0812223519 |
Rating |
: 4/5 (14 Downloads) |
Synopsis The Internet, Social Media, and a Changing China by : Jacques deLisle
The Internet and social media are pervasive and transformative forces in contemporary China. The Internet, Social Media, and a Changing China explores the changing relationship between China's Internet and social media and its society, politics, legal system, and foreign relations.
Author |
: Nripendra P. Rana |
Publisher |
: Springer Nature |
Total Pages |
: 337 |
Release |
: 2019-11-11 |
ISBN-10 |
: 9783030243746 |
ISBN-13 |
: 3030243745 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author |
: Xinyuan Wang |
Publisher |
: UCL Press |
Total Pages |
: 238 |
Release |
: 2016-09-13 |
ISBN-10 |
: 9781910634622 |
ISBN-13 |
: 191063462X |
Rating |
: 4/5 (22 Downloads) |
Synopsis Social Media in Industrial China by : Xinyuan Wang
Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.
Author |
: Luanne Minn |
Publisher |
: |
Total Pages |
: 144 |
Release |
: 2021-07-29 |
ISBN-10 |
: 9798545864720 |
ISBN-13 |
: |
Rating |
: 4/5 (20 Downloads) |
Synopsis The Chinese Social Media Market by : Luanne Minn
There are one billion active social media users in China. They spend almost two hours per day using social media. And 80% of unplanned e-commerce purchases come from social channels. So if you want to connect with your Chinese customers, social media marketing is indispensable. This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience. You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.
Author |
: Guobin Yang |
Publisher |
: MSU Press |
Total Pages |
: 238 |
Release |
: 2021-05-01 |
ISBN-10 |
: 9781611863918 |
ISBN-13 |
: 1611863910 |
Rating |
: 4/5 (18 Downloads) |
Synopsis Engaging Social Media in China by : Guobin Yang
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.
Author |
: Wu, Mei |
Publisher |
: IGI Global |
Total Pages |
: 326 |
Release |
: 2013-09-30 |
ISBN-10 |
: 9781466645790 |
ISBN-13 |
: 1466645792 |
Rating |
: 4/5 (90 Downloads) |
Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Author |
: Management Association, Information Resources |
Publisher |
: IGI Global |
Total Pages |
: 2012 |
Release |
: 2022-05-13 |
ISBN-10 |
: 9781668462881 |
ISBN-13 |
: 1668462885 |
Rating |
: 4/5 (81 Downloads) |
Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.