The Effectiveness Of Television As An Advertising Medium
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Author |
: William Allen Walsh |
Publisher |
: |
Total Pages |
: 74 |
Release |
: 1950 |
ISBN-10 |
: OCLC:27718098 |
ISBN-13 |
: |
Rating |
: 4/5 (98 Downloads) |
Synopsis The Effectiveness of Television as an Advertising Medium by : William Allen Walsh
Author |
: United States. Office of Domestic Commerce |
Publisher |
: |
Total Pages |
: 52 |
Release |
: 1949 |
ISBN-10 |
: UIUC:30112057645423 |
ISBN-13 |
: |
Rating |
: 4/5 (23 Downloads) |
Synopsis Television as an Advertising Medium by : United States. Office of Domestic Commerce
Author |
: Joseph Wayne Lindquist |
Publisher |
: |
Total Pages |
: 258 |
Release |
: 1949 |
ISBN-10 |
: IND:30000119756033 |
ISBN-13 |
: |
Rating |
: 4/5 (33 Downloads) |
Synopsis An Analysis of the Potentialities of Television as an Advertising Medium by : Joseph Wayne Lindquist
Author |
: Barrie Gunter |
Publisher |
: Routledge |
Total Pages |
: 346 |
Release |
: 2004-09-22 |
ISBN-10 |
: 9781135626303 |
ISBN-13 |
: 1135626308 |
Rating |
: 4/5 (03 Downloads) |
Synopsis Advertising to Children on TV by : Barrie Gunter
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author |
: Richard Karl Ahrendt |
Publisher |
: |
Total Pages |
: 134 |
Release |
: 1953 |
ISBN-10 |
: OCLC:57193990 |
ISBN-13 |
: |
Rating |
: 4/5 (90 Downloads) |
Synopsis The Applicability of Television as an Advertising Medium for the Large Local Advertiser by : Richard Karl Ahrendt
Author |
: Martyn P. Davis |
Publisher |
: Random House Business |
Total Pages |
: 298 |
Release |
: 1985 |
ISBN-10 |
: IND:32000003092485 |
ISBN-13 |
: |
Rating |
: 4/5 (85 Downloads) |
Synopsis The Effective Use of Advertising Media by : Martyn P. Davis
Author |
: Edmond A. Bruneau |
Publisher |
: |
Total Pages |
: 8 |
Release |
: 1988 |
ISBN-10 |
: UIUC:30112049990564 |
ISBN-13 |
: |
Rating |
: 4/5 (64 Downloads) |
Synopsis Advertising by : Edmond A. Bruneau
Author |
: Thomas L. Bardet |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 1951 |
ISBN-10 |
: OCLC:1255612194 |
ISBN-13 |
: |
Rating |
: 4/5 (94 Downloads) |
Synopsis Television as an Advertising Medium by : Thomas L. Bardet
Author |
: Lawrence R. Samuel |
Publisher |
: University of Texas Press |
Total Pages |
: 441 |
Release |
: 2009-03-06 |
ISBN-10 |
: 9780292774766 |
ISBN-13 |
: 0292774761 |
Rating |
: 4/5 (66 Downloads) |
Synopsis Brought to You By by : Lawrence R. Samuel
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author |
: Television Advertising Representatives, Inc |
Publisher |
: |
Total Pages |
: 32 |
Release |
: 1968 |
ISBN-10 |
: UIUC:30112105828716 |
ISBN-13 |
: |
Rating |
: 4/5 (16 Downloads) |
Synopsis Response-ability by : Television Advertising Representatives, Inc