Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the "no cash on the table" principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.

Ask a dozen talking heads about the course of action we should take to right the economy and you’ll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions—both the personal ones about how to save and spend but also those national ones that have been capturing the headlines?Robert H. Frank has been illustrating these principles longer and more clearly than anyone else. InThe Economic Naturalist’s Field Guide, he reveals how they play out in Washington, on Wall Street, and in our own lives, covering everything from healthcare to tax policy to everyday decisions about what we do with our money.In today’s uncertain economic climate,The Economic Naturalist’s Field Guide’s insights have more bearing than ever on our pocketbooks, policies, and personal happiness.

And the consequences of this fact are profound.

Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics. For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now in this bestselling book, he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.

Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition.

A lively, inviting account of the history of economics, told through events from ancient to modern times and the ideas of great thinkers in the field What causes poverty? Are economic crises inevitable under capitalism? Is government intervention in an economy a helpful approach or a disastrous idea? The answers to such basic economic questions matter to everyone, yet the unfamiliar jargon and math of economics can seem daunting. This clear, accessible, and even humorous book is ideal for young readers new to economics and for all readers who seek a better understanding of the full sweep of economic history and ideas. Economic historian Niall Kishtainy organizes short, chronological chapters that center on big ideas and events. He recounts the contributions of key thinkers including Adam Smith, David Ricardo, Karl Marx, John Maynard Keynes, and others, while examining topics ranging from the invention of money and the rise of agrarianism to the Great Depression, entrepreneurship, environmental destruction, inequality, and behavioral economics. The result is a uniquely enjoyable volume that succeeds in illuminating the economic ideas and forces that shape our world.

A companion volume to Basic Economics discusses the application of economics to such world problems as medical care, discrimination, and the development of nations, examining economic policies in terms of their immediate and longer-term repercussions.

There are hundreds of lives sown inside Pretty Little Mistakes, Heather McElhatton's singularly spectacular, breathtakingly unique novel that has more than 150 possible endings. You may end up in an opulent mansion or homeless down by the river; happily married with your own corporation or alone and pecked to death by ducks in London; a Zen master in Japan or morbidly obese in a trailer park. Is it destiny or decision that controls our fate? You can't change your past and start over from scratch in real life—but in Pretty Little Mistakes, you can! But be warned, choose wisely.

Economics Uncut: A Complete Guide to Life, Death and Misadventure, edited by Simon Bowmaker, contains several delightful chapters on topics central to economics and the family. Although the book s implicit thesis is to dazzle with the catholicity of economics, the chapters on marriage and divorce, reproduction, suicide, and abortion are lively introductions to these family topics, and other chapters make delightful reading on their own. Darius Conger, Economics and the American Family: A Review of Recent Literature , Choice This volume collects a wide array of economic explanations of social issues that are often thought to be beyond the realm of economic explanation. . . . This work will be valuable reading for general readers and undergraduate students. Graduate students in social sciences other than economics will find accessible economic explanations of many issues in their fields. Highly recommended. R.B. Emmett, Choice Expertly compiled and deftly edited by Simon W. Bowmaker Economics Uncut: A Complete Guide to Life, Death and Misadventure features informed and informative essays and seminal articles by eighteen accomplished economists on a variety of economic issues. . . A superbly organized and presented compendium of seminal studies and commentaries adhering to high academic standards of methodology and reporting, Economics Uncut is an important and strongly recommended addition to academic library Economic Studies reference collection, as well as being quite accessible to the non-specialist general reader with an interest in the economic implications and impacts with respect to the social issues of the present day. Library Bookwatch/Internet Bookwatch The book s variety of subject matter, combined with its innovative yet academic approach, makes it both entertaining as well as thought-provoking. Emma Winberg, Economic Affairs Economics Uncut presents itself as a complete guide to Life, Death and Misadventure . Whatever the specific chapter topic, from pornography to crime, from suicide to assisted reproduction, cost benefit analyses abound, demand and supply relations are discussed in an attempt to rationalize consumer preferences, choice and price levels and, thus, complex relationships are neatly reduced to mathematical equations, with tables and graphs being plentiful. Werner Bonefeld, Journal of Contemporary European Studies If you thought you could hide your secrets from the prying eyes of economists, think again. From sex to drugs to gambling to crime, this book will show you how the tools of economics can be used to understand just about any human behavior. This book will assuredly be the unofficial economist s guide to vice for the foreseeable future. Steven Levitt, University of Chicago and author of Freakonomics In this insightful and entertaining book, Simon Bowmaker introduces readers to the fascinating side of modern economics that applies economic analysis to a wide range of social issues from illegal drugs to religion and everything in between. In this form, economics is anything but the dismal science. This is a fun and enlightening book that shows readers what many economists often forget that economics is a powerful tool for understanding the world around them. Kevin M. Murphy, University of Chicago, US Economics is generally associated with the financial pages of newspapers apart from front page discussion of major topics such as inflation, budget deficits, or unemployment. However, the topics discussed in many of the other pages of a typical newspaper, such as crime, divorce, or sport, are also appropriate for economic analysis. Economics is concerned with decisions and many important topics in today s society involve taking drugs or committing a crime or getting a divorce, for example, and so can be examined from an economic point of view. Many of these areas can be considered from different directions: legal, medical, political, religious, sociological, or psychological, for