Perform better with proven management insights and software tools designed to help solve critical problems, The Digital MBA is divided into four parts, each covering a specific category of business management. Every chapter includes specific business tips and a hands-on tutorial for the accompanying software chapters. The CD includes special versions of software chosen by The Management Software Association.; 1 CD-ROM.

Best-selling marketing author David Bradley shares a new way of thinking about digital to make meaningful decisions, drawn from experiences in his work with clients ranging from startups to nine figure organizations.In his 2015 best-seller Getting Digital Marketing Right, David offered a process to follow to develop a digital marketing strategy. In Digital Marketing MBA, David continues that journey of helping everyone to understand how to use digital by offering a unique take on the topic. This approach is one of how to think like a digital executive, whether you are a marketing veteran, digital expert, recent college grad, corporate CEO, or a small business owner. How you frame "digital" in your mind greatly changes how you use digital in your business. That's what this book teaches.In this practical, applicable book, David digs into every aspect of approaching your marketing with a digital angle, covering what you need to consider with your online presence, your use of social media and other channels, and most importantly, how you will implement and execute your plans. With both theory and practical tactics offered, you can follow along actively or use the book as an ongoing reference as new situations arise in your business. The book is designed to be evergreen, so as the digital world, social media, and technology change, the principles learned in the book remain.Digital Marketing MBA is a modern guide to developing a marketing mind for today's digital landscape. With "Guiding Principles" presented throughout the book, you can quickly review and reflect on specific elements of the book to make your marketing philosophies concrete in your mind.

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Includes the most important issues, concepts, trends and technologies in the field of global information technology management, covering topics such as the technical platform for global IS applications, information systems projects spanning cultures, managing information technology in corporations, and global information technology systems and socioeconomic development in developing countries.

Project management dates back to the 19th century when Henry Gantt developed techniques for planning and controlling projects, including his widely used Gantt chart. The growth of modern project management later in the century came as a result of the necessity of structured manufacturing, transportation, and construction industries. Currently, software developers in the information technology (IT) industry are concerned with the techniques of project management which make the assumption projects are predictable. In reality, unforeseen changes have occurred in almost all projects to date. The inability to accommodate such changes leads to wasted time, money, and resources. Hence, the project management discipline must continuously offer theories, methods, and approaches that raise the key question: how do people manage the complexities of work in order to achieve the end result effectively and efficiently by applying strategic techniques using information technology as an enabler? This book aims to showcase the nuts and bolts of managing and implementing an IT project from the experiences and views of project managers. The book highlights captivating narratives of different IT projects being implemented in companies across the Middle East. It is ideal for executives, practitioners, and students who want to learn more about how IT project management is implemented in the 21st century.

Education and learning opportunities bring about the potential for individual and national advancement. As learners move away from traditional scholarly media and toward technology-based education, students gain an advantage with technology in learning about their world and how to interact with modern society. The Handbook of Research on Learning Outcomes and Opportunities in the Digital Age provides expert research relating to recent technological advancements, technology and learning assessments, and the effects of technology on learning environments, making it a crucial reference source for researchers, scholars, and professors in various fields.

It is with great pleasure that I welcome you to the recently concluded conference, held on May 2–3, 2023, in the beautiful Kingdom of Bahrain. This pivotal conference was focused on “Sustainable Innovations in Management in the Digital Transformation Era”. In an age defined by rapid technological advancements and digital innovation, the way we understand and carry out management is continually evolving. The conference brought together thought leaders, industry professionals, academ□ics, and innovators from around the globe to share insights, exchange ideas, and cata□lyze change. The digital transformation era has not only revolutionized our personal lives but has significantly impacted the business landscape. It became a strategic prior□ity, driving companies to reassess their business models, reinvent their strategies, and redefine their value propositions. Amidst this change, ensuring sustainability, building resilient, adaptable, and future-proof businesses became a central theme.

Discover the secrets and tips to get the business education you need, the faster and cheaper way. The average debt load for graduates of the top business schools has now exceeded $100,000. For most young professionals, this means spending the first half of their career in the red and feeling pressure to take the first position offered to them so that they can start paying off their debt. However, it doesn’t have to be that way. Author and businesswoman Laurie Pickard discovered a way to get the business education she needed to land her dream job while avoiding the massive school loans that plague so many. In Don’t Pay for Your MBA, she shares all that she learned so that others can benefit as well. Pickard discovered that the same prestigious business schools that offer the MBAs so many covet also offer MOOCs (massive online open courses) for low or even no cost. Within these pages, you will learn how to: Define your goals and tailor a curriculum that is geared toward your dream job Master the language of business Build a strong network Choose a concentration and deepen your expertise Showcase your nontraditional education in a way that attracts companies Don’t fall for the lies that pressure countless graduates every year into MBA programs and insurmountable debt. Self-directed online learning can fill gaps in your training, position you for promotions, and open new opportunities--at a fraction of the cost!