Are you a real estate agent who wants to get more clients with the power of the internet? Do you want to generate more buyer or seller leads? Digital real estate marketing has been proven one of the best ways to get more clients and generate high-quality leads, and having a Digital Marketing Strategy is critical to growing your business but getting it done right isn't easy, That's why you should get a copy of this digital real estate marketing playbook In this book, you will discover how to get more clients using an exceptional S.W.I.F.T Framework. S.W.I.F.T stands for the 5 most effective ways to generate leads online Social media Website optimization Information & content marketing Funnel And Traffic Here's a peek into what you'll be getting from this book • Why is word-of-mouth marketing no longer effective, and what should you do ASAP? • six deadly myths about real estate marketing (And 97% of the people are still using it). • five outdated "marketing" you should stop doing right now • What is S.W.I.F.T and why does it work so well • 18 hacks to grow your social media following • 50 viral social media content ideas that no one is telling about • How to become a go-to expert in your local area... Even no one heard about you before ... • How to tweak and change your website that attracts unlimited free customers • seven things you should do to get your website featured on Google's first page. • How to use "funnel" to bring cold leads into hot royal clients. • 7 hacks to get more traffic to your real estate website quickly and easily. • and much more...... Order this book now and start discovering those digital real estate marketing secrets

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

If you’re a broker and are still relying on a paper-based system rather than adopting new technology to meet the needs of your customers, you have a big problem; there’s an easier way to serve your clients and grow your business! Still relying on a paper-based system? There’s an easier way to serve your clients and grow your business! If you’ve wondered how to bring technology into your business but decided it’s too late or too difficult, let David Reid guide you through the process. It’s not too late to become a digital broker, and the time to make the change is now.

The Digital Transformation Playbook: What You Need to Know and Do is anindispensable resource for you and your organization as you embark on theexciting and challenging journey of digital transformation. It features insightfulideas and best practices that drive digital transformation. Contributorsinclude leading thinkers and practitioners drawn from around the world.

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it’s split into short sections you can dip into at any time.

From an astute observer of business behavior and expert in climate denial comes a thought-provoking explanation of how corporations delay, distract, and deflect blame and spread disinformation surrounding health issues, pollution, and climate change. “Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.” —Brian Eno Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can. Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Including how to: Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones Attract and cultivate university professors who have an axe to grind and are short of cash Make your problem somebody else’s problem—ideally the government’s Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends! Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.

To be a top performer in the digital economy—to become truly future ready—you need a playbook. Now you have one. It seems like almost every company you can think of—including your own—has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction. This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal. Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies—BBVA, CEMEX, DBS, Fidelity, Maersk, and many others—the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey. The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas. Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.

Are you tired of being left behind in the digital currency revolution? Ready to take charge and transform yourself into a Crypto Hero? Look no further, my friend, because this electrifying guide is your ticket to success! In "Crushing It in Crypto," I'll take you on a high-octane journey from ground zero to the top of the digital currency game. Buckle up and get ready for a wild ride as I unveil insider secrets, actionable strategies, and unparalleled wisdom that will skyrocket your crypto portfolio. No more feeling like a clueless outsider. I'll arm you with the knowledge and confidence you need to navigate the complex world of buying and selling digital currencies like a seasoned pro. You'll discover the fundamental principles, the latest trends, and the innovative techniques that will put you light years ahead of the competition. But this guide isn't just about theory. I'll challenge you to take action, pushing you to step out of your comfort zone and embrace the risks that come with great rewards. You'll learn to spot the hottest investment opportunities, analyze market trends, and make calculated moves that will send shockwaves through the crypto community. Prepare for a mind-blowing education on blockchain technology, decentralized finance, and the explosive potential of digital assets. Whether you're a complete newbie or an experienced trader, "Crushing It in Crypto" is your ultimate roadmap to financial independence and digital wealth. Remember, my friend, the future is now, and it's powered by crypto. So don't wait another minute. Grab your copy, buckle up, and let's unleash your inner Crypto Hero on the world! It's time to dominate the digital currency market and rewrite your financial destiny. Let's crush it together!

Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.