Rollo May, respected therapist and bestselling author of Love and Will, discusses the relationships between myths and the subconscious, showing how myths can provide meaning and structure for those who seek direction in a confused world. Here are case studies in which myths have helped Dr. May's patients make sense out of an often senseless world.

What is man, apart from the things of his life, apart from loving and fighting and dying? In his exploration of that fundamental question, John S. Dunne considers the different ways in which man strives throughout his life for immortality. Growing out of the 1971 Yale University Thomas More lectures which Father Dunne delivered in that year, Time and Myth analyzes the man’s confrontation with the inevitability of death in the cultural, personal, and religious spheres, viewing each as a particular kind of myth that takes its form from the impact of time upon the myth. With penetrating simplicity the author poses the timeless dilemma of the human condition and seeks to resolve it through stories of adventures, journeys, and voyages inspired by man’s encounter with death; stories of childhood, youth, manhood, and age; and, finally, stories of God and of man wrestling with God and the unknown. The result is a fascinating “odyssey of the mind in which one travels through the wonderland of other cultures, lives, and religions only to return with new insight to the homeland of one’s own.”

Gary Snyder's second collection, Myths & Texts, was originally published in 1960 by Totem Press. It is now reissued by New Directions in this completely revised format, with an introduction by the author.

This bestselling "lyrical, moving book: part essay, part memoir, part surprising cultural study" is an examination of why we cry, how we cry, and what it means to cry from a woman on the cusp of motherhood confronting her own depression (The New York Times Book Review). Heather Christle has just lost a dear friend to suicide and now must reckon with her own depression and the birth of her first child. As she faces her grief and impending parenthood, she decides to research the act of crying: what it is and why people do it, even if they rarely talk about it. Along the way, she discovers an artist who designed a frozen–tear–shooting gun and a moth that feeds on the tears of other animals. She researches tear–collecting devices (lachrymatories) and explores the role white women’s tears play in racist violence. Honest, intelligent, rapturous, and surprising, Christle’s investigations look through a mosaic of science, history, and her own lived experience to find new ways of understanding life, loss, and mental illness. The Crying Book is a deeply personal tribute to the fascinating strangeness of tears and the unexpected resilience of joy.

Developed and refined by two successful pediatricians, the "Jassey Way" boasts more than a 90% success rate of getting children to sleep through the night in their first 4 weeks of life. A safe and proven technique, the Jassey Way uses a feeding schedule that allows newborns (and their parents) a full night's sleep at a younger age than other sleep training techniques.

Annotation The origins of life, species and man continue to interest scientists and stir debate among the general public more than one hundred and fifty years after Charles Darwin published 'On the Origin of Species'. 'The Evolution Myth' approaches the subject with two intertwined objectives: firstly, Jirí A. Mejsnar first sets out to convey the advances made in cosmology, molecular biology, genetics, and other sciences that have enabled us to change our views on our origins and our relationship with the universe; his second objective is to use biology to explain why evolution cannot have taken place in the way that is most commonly assumed.

The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers.

"The mad genius is a favorite cultural stereotype, but despite media caricatures, popular expectations, and the extravagant claims of a few, there's no scientific proof that creative people are crazier than anyone else. Drawing on three decades of research, psychologist Judith Schlesinger tracks the myth from its birth in ancient Greece to modern times, showing how it distorts society's view of our most exceptional minds"--Page 4 of cover.

“[A] dark, elegant novel” of two women in ancient Greece, based on the great tragedies of Sophocles (Publishers Weekly). Thebes is a city in mourning, still reeling from a devastating plague that invaded every home and left the survivors devastated and fearful. This is the Thebes that Jocasta has known her entire life, a city ruled by a king—her husband-to-be. Jocasta struggles through this miserable marriage until she is unexpectedly widowed. Now free to choose her next husband, she selects the handsome, youthful Oedipus. When whispers emerge of an unbearable scandal, the very society that once lent Jocasta its support seems determined to destroy her. Ismene is a girl in mourning, longing for the golden days of her youth, days spent lolling in the courtyard garden, reading and reveling in her parents’ happiness and love. Now she is an orphan and the target of a murder plot, attacked within the very walls of the palace. As the deadly political competition swirls around her, she must uncover the root of the plot—and reveal the truth of the curse that has consumed her family. The novel is based on Oedipus Tyrannus and Antigone, two of Classical Greece’s most compelling tragedies. Told in intersecting narratives, this reimagining of Sophocles’s classic plays brings life and voice to the women who were too often forced to the background of their own stories. “After two and a half millennia of near silence, Jocasta and Ismene are finally given a chance to speak . . . Haynes’s Thebes is vividly captured. In her excellent new novel, she harnesses the mutability of myth.” —The Guardian