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Through close readings of individual serials and books Sarah Dewis examines the significant contributions John and Jane Webb Loudon made to the gardening press and democratic discourse. Vilified during their lifetimes by some sections of the press, they were innovatory in emphasizing the value of scientific knowledge and the acquisition of taste. Their publications are placed in the context of book, media, education, garden and urban social history and women’s journalism.

“Meticulously researched and beautifully illustrated . . . indispensable to anyone interested in the era.” —Tasha Alexander, New York Times–bestselling author of the Lady Emily series What did a Victorian lady wear for a walk in the park? How did she style her hair for an evening at the theater? And what products might she have used to soothe a sunburn or treat an unsightly blemish? USA Today-bestselling author Mimi Matthews answers these questions and more as she takes readers on a decade-by-decade journey through Victorian fashion and beauty history. Women’s clothing changed dramatically during the course of the Victorian era. Necklines rose, waistlines dropped, and Gothic severity gave way to flounces and frills. Sleeves ballooned up and skirts billowed out. The crinoline morphed into the bustle and steam-molded corsets cinched women’s waists ever tighter. As fashion evolved, so too did trends in ladies’ hair care and cosmetics. An era which began by prizing natural, barefaced beauty ended with women purchasing lip and cheek rouge, false hairpieces and pomades, and fashionable perfumes. Using research from nineteenth-century beauty books, fashion magazines, and lady’s journals, the author of the Parish Orphans of Devon series brings Victorian fashion into modern day focus—and offers a glimpse of the social issues that influenced women’s clothing and the outrage that was a frequent response to those bold females who used fashion and beauty to assert their individuality and independence. “An elegant resource that I will be reaching for again and again.”—Deanna Raybourn, New York Times-bestselling author of the Veronica Speedwell novels

'This book should be regarded as rescue work. It salvages from pre-Victorian periodicals from the limbo of forgotten publications, and exhumes from long undisturbed sources a curious collection of women who, at a time when it was considered humiliating for a gentlewoman to earn money, contrived to support themselves by writing, editing, or publishing... sometimes even supporting husbands and children as well... The women who emerge make a motley gallery; but over the years that I have been getting to know them, they have won my respectful affection. More, indeed. To me they are all heroines...' Alison Adburgham, from her Foreword Magazines addressed to women have a long history in English, and have been subject to condescension for just as long. Alison Adburgham's groundbreaking volume, first published in 1972, rescues the so-called 'scribbling female' from such scorn, not least by documenting just how hard was the struggle for women writers to live by the pen.