Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Milton Moore, who calls this inquiry into an effective Canadian competition policy "a polite polemic," challenges the assumptions upon which combines legislation is based and questions the manner in which free enterprise operates in Canada. He addresses himself, not to the academic economist, but to the general public. Because realism and relevance inform his thinking, businessmen will recognize the world of business he describes as the one they inhabit. The author's basic premise is that the consumer is entitled to commodities and services at a price equal to the lowest attainable cost. But as industry is now organized, there is a gross waste of resources, and if the usual solution advocated for this problem (free trade in manufactured products with the United States) were to be effected, most of what remains of our economic independence would be lost. Professor Moore makes some radical proposals on the subject, notably the subordination of tariff policy to competition policy and the removal of the firm's right of refusal to sell, both to a degree not previously suggested. The work is infused with his view that the public good takes precedence over the right of the individual to pursue his economic self-interest. "Unless politically courageous decisions are made," he warns, "... our competition policy will continue to be the charade that it now is."