The buck starts here! eBay® is the Internet's premier auction site and everyone's favorite place to shop. It's also the place to start a business and make money from the comfort of one's home. Completely revised, this new edition will help readers create the eBay® business they dream of. There is also new and updated information on: - The basics of eBay®, the auction process, and the essentials of getting the business down on paper-including recordkeeping, accounting, taxes, insurance, legal issues, and other essential details - Determining what to sell, how to price it, and working with services such as PayPal® - The ins and outs of the biggest growing areas of eBay business-sourcing, wholesaling, and fixed price sales - Cutting through the competition, improving profit margins, changing strategies, improved advertising and promotions, and more

So, you've got eBay ambitions. Do you want to become a full-time seller or make money from a side business to supplement your existing income? Whatever your ideas, you're not alone. Millions of new sellers will list their wares on eBay® this year alone. But putting an ad on eBay is no guarantee that your item will sell - 39 percent of all listings never sell - or that your online business will succeed. The Complete Idiot's Guide to Starting an eBay Business, Second Edition, is a step-by-step guide to creating the eBay business you've dreamed of. Not only will it help you understand what's involved in selling with eBay, but the authors also walk you through the best ways to establish and grow your online business.

Experts explain "the new eBay®" . . . eBay® users, new and experienced, also need a clear, convenient reference for optimum results. In this revised edition, readers will find: • Tips on how to set up an account • Buying and selling • Protecting one's identity • Finding the best deals • Making fast and profitable sales • Revised version includes major changes to eBay® as of July 2009, which change users' experience • Authors deeply involved and influential in the eBay® community, as sellers and educators • Tens of millions of people use eBay® every day and three quarters of a million people earn their living with it

The bestsellng guide to successfully buying and selling on eBay, fully revised and updated eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay For Dummies has been the bestselling book on eBay since the original edition in 1999. Thoroughly updated to cover all the changes in the eBay site, eBay For Dummies, 6th Edition gets you started with information about signing up and navigating the site. It shows you how to find the best bargains, bid to win, and complete your purchase securely. Then it guides you into become a successful eBay seller, showing you how you can pick up extra money in a tight economy with eBay sales. Covers how to find bargains on eBay, bid successfully, and pay for your purchases safely Helps new users become comfortable with the site and shop with confidence Shows you how to set up a seller account, list items, offer customer service, ship merchandise, and receive payment securely Prepares you for other issues that may arise Explores eBay's special features, showing you how to work within the rules, use the community, and even set up a charity auction Includes insider tips on becoming a better buyer and seller eBay For Dummies, 6th Edition prepares you to save money on your purchases and make money on your sales, all from the comfort of your home.

The buck starts here! eBay® is the Internet's premier auction site and everyone's favorite place to shop. It's also the place to start a business and make money from the comfort of one's home. Completely revised, this new edition will help readers create the eBay® business they dream of. There is also new and updated information on: - The basics of eBay®, the auction process, and the essentials of getting the business down on paper-including recordkeeping, accounting, taxes, insurance, legal issues, and other essential details - Determining what to sell, how to price it, and working with services such as PayPal® - The ins and outs of the biggest growing areas of eBay business-sourcing, wholesaling, and fixed price sales - Cutting through the competition, improving profit margins, changing strategies, improved advertising and promotions, and more

It's just good business. The Complete Idiot's Guide® to Business Plans, Second Edition, helps new and existing entrepreneurs create clear, comprehensive, and compelling business plans by walking them through all of the decisions they'll need to make before writing their plans, and then helping them structure and execute their plans to achieve their specific business goals. • According to the Small Business Administration, in 2002 approximately 570,000 new small businesses opened their doors for business, and in 2007, the number rose to 680,000. Data shows that the past three recessions all resulted in significant rises in the number of new small businesses • More than 75 percent of small firms use some form of credit in their start­up or operations

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.

"Scot Wingo istheeBay strategist. His depth of insight is unparalleled in the industry. eBay" Strategiesis essential for those who make their living online." --Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C. " eBay" Strategiesis a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay." --Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd) "The advice provided in eBay" Strategieswill help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch." --Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004 "I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative." --Jay Senese, Cofounder, JayAndMari "Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!" --Bill Bogardus (biggbill), Top eBay PowerSeller "The insight, clear explanations, and selling methods in eBay" Strategiesare going to create hundreds, if not thousands, of new Platinum PowerSellers!" --Mike Enos, Editor, PlatinumPowerSeller.comnewsletter The savvy business book for established eBay sellers who want to break through to the next profit tier! Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBay" Strategieswill take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater successon eBay, get ready to turn dreams into reality! Drive to $1 million and beyond--learn how to break through the "eBay plateau." Discover winning strategies created specificallyfor eBay. Learn to use the "Five P's"--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business. Participate in the eBay" Strategiescompanion blog and eBay discussion group. Stop making the killer mistakes that keep you small. Beat your toughest competitors, whoeverthey are. Control costs: fees, shipping, deadbeat customers, and more. Sell MORE with less effort.

How to make it to the online big time! Titanium eBay® is for everyone who aspires to reach the highest level of success within eBay®, whether they've been selling for years or whether they're just starting out but have ambitious plans for their business. With 60 chapters that leave no stone unturned, this is truly the business bible for eBay® PowerSellers. • eBay® ended 2007 with over $8.7 billion in gross merchandise sales • There are 212 million global registered eBay® users operating across 23 international eBay® sites—twice as many as in 2004 • There are approximately 720,000 PowerSellers on eBay® who make a living selling merchandise through eBay®.

This book is designed to provide information on building an eBay/e-commerce business. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services.