At a loss for words The gift of understanding power words and phrases will allow readers to set themselves apart, be more assertive, and impress and inspire others. The Complete Idiot's Guide® to Power Words also discusses how to develop and encourage clear-headed attention between parties, proactive listening techniques, genuine interest, and open-mindedness. Engaging in the craft of utilizing power words and phrases makes readers more important-and more influential. • Word power books continue to be popular • Provides practical, step–by–step advice for learning the words and phrases that will make all the difference when arguing a point

Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.

The Toltecs were an ancient society who lived in the central valley of Mexico. Their knowledge of science, art, and the spirit was amazingly advanced, and it led them to create a system of teaching that required enormous discipline and willpower. Focusing on the mind, the Toltecs developed a spiritual philosophy that incorporated the beauty of many esoteric teachings, forming a perfect model for transcendence. They believed that humans live in a world of dreams, and the way they dream places limitations on their lives. By changing those dreams, and reprogramming our minds, the wisdom of the Toltecs can lead us to the self-love and respect that are the keys to personal freedom. In The Complete Idiot's Guide to Toltec Wisdom, readers can travel through life with the knowledge of the Toltecs, taking charge of their lives and becoming fully aware for the first time.

The most complete book on these powerful magical beings. Elves and fairies provide a magical mirror into the human psyche and can help people better understand themselves. In The Complete Idiot’s Guide® to Elves and Fairies, readers encounter and learn from an array of magical creatures, and discover how they can positively influence their lives. Key topics include fairy magic in the 21st century, how to recognize an elf and what to do when you meet one, how to attract good elves and fairies, and how to protect yourself from bad ones. • The Lord of the Rings trilogy, on film and DVD, have increased people’s interest in elves and their ways. • Brian Froud’s bestselling titles, including The Faeries' Oracle, Good Faeries/Bad Faeries, and Lady Cottington’s Fairy Album, have kept fairy lore and fairy images in the public eye for more than 25 years. • This book explores fairy tales, folklore, and mythology, including modern fairy tales like the Harry Potter series.

A thorough examination of a misunderstood condition Though it's traditionally thought of as a childhood disorder, a growing body of research is bringing awareness to the fact that ADHD often contin­ues into adulthood, though its symptoms often take on a different form and make the disorder more difficult to diagnose. • Covers what ADHD looks like in adults, how symptoms can vary greatly from one person to the next, and how it often gets misdiagnosed • Includes information on related conditions that often coexist with adult ADHD, including depression and anxiety • Discusses various treatment options-pharmaceutical, behavioral, lifestyle, and alternative approaches

Offers advice on identifying the verbal bullies in one's life, determining the difference between abuse and "kidding around," turning negative comments to one's advantage, and delivering verbal defense appropriately and confidently

This work provides an informative guide to the roots of modern China. It also looks at the key challenges and opportunities that face China in the 21st century.

From Astrology to the Zodiac... The Complete Idiot's Guide® Astrology Dictionary gives readers over 1,500 entries on everything about astrology from A to Z, including everything they need to know to read their chart and make interpretations. ?Organized in two sections for quick and easy reference, providing readers with the meaning of the term or topic, then interpretations that can be applied for readers to learn more about themselves or others ?Tognetti is also the lead author of The Complete Idiot's Guide® to Astrology, Fourth Edition, The Complete Idiot's Guide® to Tarot, Second Edition, and The Complete Idiot's Guide® to Tarot Spreads.

Provides advice on how and when to meditate and techniques on ways to relax and unwind, and includes a collection of brief meditations and reflections.