This one-of-a-kind guide shows how to turn ideas into money-making opportunities. Featured are tips on avoiding legal problems and advice on protecting that great idea from being pirated. Exercises for developing creativity and worksheets and checklists for filtering, researching, and test marketing are included.

Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.

This fully updated edition features new templates, forms, and examples and complies with official PMI and PMBOK standards for project management.

If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga

• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Manage the risk and maximize the reward! Risk. It's what business is all about. The key to success is to anticipating and managing the risks that can impact business. The Complete Idiot's Guide® to Risk Management provides the key information necessary to manage business risk successfully. • The basic categories of business risk • How to indentify the specific factors that affect any particular business • How to create practical risk models to plan ahead • How to lessen the impact of risk events should they happen • How to profit from strategic risk taking

In the 21st century, it has become very difficult for a business to survive without a website - today's equivalent of a mid-1990s yellow-pages listing. Today's websites require advanced features that visitors have come to expect- streaming video and audio; e-commerce; custom surveys, forms, and polls; and discussion groups. In The Complete Idiot's Guide® to Creating a Website, readers will find- ♦ How to create a webpage-all the basics and tables. ♦ Using good design. ♦ Publishing your site. ♦ Automating your site. ♦ How to make your site profitable. ♦ Publicizing your site. The CD contains many custom templates with which to start a website, as well as numerous JavaScript scripts.

A comprehensive guide to running a retail store, with advice on hiring and training, licenses and registrations, working with customers, and learning the retail market.

While no one questions that the human body gives off important signals - signals that provide a key to our emotions and sensations - finding an easy-to-understand and up-to-date source of information on the subject of body language is difficult. Enter The Complete Idiot's Guide to Body Language, the first new comprehensive book for the general public on the subject of body language to be published in years. Packed full of information, The Complete Idiot s Guide to Body Languageprovides all the information anyone would ever want to know about this fascinating topic.