With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.

Managing cash flow, keeping employees happy and productive, complying with employment laws, and fighting back competition are all problems any manager must face daily. Now there is step-by-step help for everything from how to maximize the success of your products to how to solve the problems that sap a business' productivity. Included are anecdotes from the author about his successes in business, the problems he faced, and how he overcame them.

In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.

With this newly updated edition, the experts show you how to make your dreams of starting a business come true!

Presents strategies for achieving a successful Internet marketing campaign using Google.

You're no idiot, of course. You know the Crusades were a war between Christian and Muslims for control of the Holy Land. However, these bloody conflicts raged over centuries, under changing circumstances, making the whole story difficult to follow. You don't have to don armour and cross deserts to relive the Crusades! 'The Complete Idiot's Guide to the Crusades' shows you why these wars began, why they continued for so long, and how their impact on the world still resonates. This 'Complete Idiot's Guide' gives you: -An introduction to the Dark Ages and the Renaissance, and why Pope Urban II would grant absolution to anyone who reclaimed the Holy Land for Christianity.-The origins of such Holy Orders as the Knights Templar, the Hospitallers, and the Teutonic Knights and the roles they played during the Crusades.

Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.

Small creatures of great importance. Microbiology, the branch of biology that studies microorganisms and their effects on humans, is a key part of medical training curriculum. Written by a top professor of microbiology and an experienced science writer, this book is a basic microbiology course that can be understood by anyone, including medical students, professionals wanting to bone up on the subject, and laypersons wanting to know about the topic. • Includes coverage on microbes and their relationship with each other, the body’s immune system, infectious diseases, biotechnology, and bioterrorism