Expert tech authors cover all new features and functionality. Reveals Facebook's full potential and users' options to communicate, connect, and have fun.

• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!

A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app! Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, fun guide!

- Covers Facebook's new application that enables consumers to obtain recommendations for professional services. - Both a user and strategy guide - Author is a well-respected computer book expert and writer

A fifty percent revision of a popular Complete Idiot's Guide that now, more than ever, offers readers a thorough, creative writing class in a book, with Dr. Laurie Rozakis as their teacher. The book is refocused to more of an academic approach. Readers can begin to unlock their creativity from the first page, with fabulous exercises that help them explore their talents and experiment with different genres and forms of writing, including: • •Short stories •Narrative nonfiction •Memoirs •Magazine articles •Poetry •Drama •Blogging and freewriting

The Complete Idiot's Guide® to Weight Training Illustrated, Fourth Edition, is for both novice and intermediate gym workouts. Multiple exercises are explained with step-by-step instructions using well over 300 illustrations in this large-trim, easy-to-read training guide. Every muscle group is worked and every piece of equipment one is likely to find in gyms is fully explained and illustrated.

Published in 1992, The Complete Idiot's Guide to Music Theoryhas proven itself as one of Alpha's best-selling books and perhaps the best-selling trade music theory book ever published. In the new updated and expanded second edition, the book includes a special CD and book section on ear training. The hour-long ear-training course reinforces the basic content of the book with musical examples of intervals, scales, chords, and rhythms. Also provided are aural exercises students can use to test their ear training and transcription skills. The CD is accompanied by a 20-page section of exercises and examples.

In the world of diets, low-carb dieting is still very popular. Reformed from its early no-carb version, today’s low-carb diet relies on cutting down carbohydrates in your diet and replacing them with protein. Numerous diets today—and even some diabetic diets—rely on cutting carbohydrates. Cooks today are looking for low-carb alternatives that aren’t bland diet book recipes. The Complete Idiot’s Guide® to Low-Carb Meals, second edition, has lower carb recipes and more vegetarian and vegan selections than before. As many readers point out, low-carb diet cookbooks read like they were written by scientists, not cooks. Enter cookbook authors Lucy Beale and Sandy Couvillon with more than 330 taste-tempting recipes for low-carb alternatives. Moreover, the recipes have additional nutritional information—not just carb/gram data, but also protein replacement data and complex and simple carbohydrates nutritional information. With everything from breakfast (egg dishes, of course) to late-night snacks, Beale and Couvillon offer hundreds of delicious recipes for the die-hard dieter and health-conscious cook that appeal to the family and are easy to make. This cookbook offers fantastic salads, bread and pasta recipes, grains, potatoes, rice, desserts, fruit options—and even an entire chocolate chapter.

Mark Zuckerberg, the youngest Person of the Year named by Time magazine since Charles Lindbergh in 1927, has grown in prominence as rapidly as the company he founded in a Harvard dorm room in 2004. The public's appetite for insight into Facebook and its founder seems nearly insatiable. Curiosity abounds regarding Zuckerberg's personality and management style, since fictional Hollywood portrayals and Wall Street whispers have painted a broad-strokes portrait of the young CEO that is at best only a fraction of the truth. Given Facebook's current $58 billion market capitalization and 845 million worldwide users, there is clearly more to Zuckerberg than any over-simplified caricature could convey. The Boy Billionaire: Mark Zuckerberg In His Own Words is the first and only book to detail the visionary thoughts and opinions of Facebook's founder entirely through direct quotations from Zuckerberg himself. It is the most intimate and most authoritative look at the man behind Facebook's once-a-generation success, the tech heir-apparent to Steve Jobs and Bill Gates. Like those two pioneering entrepreneurs, Zuckerberg has proven to be a calculating and sometimes ruthless strategist with a steadfast commitment to his vision. Facebook exists somewhere between a social utility and a model of 21st century business, leading next-gen tech companies through an economic climate still scarred by the dot-com bubble of the early 2000s, but increasingly driven by the inevitability of a global marketplace built on social media technology. Facebook's potential is unknown, but the key to its success depends on Zuckerberg's own ideas and vision. This book serves up his most thought-provoking insights, as researched and chosen by George Beahm, the New York Times bestselling editor of I, Steve: Steve Jobs In His Own Words. The Boy Billionaire: Mark Zuckerberg In His Own Words provides crucial illumination of Zuckerberg and the company he's created, emphasizing insights, business strategies, and lessons learned. It is essential reading for people who seek innovative solutions applicable to their business, regardless of size, and makes an ideal gift or reference item for anyone interested in this newest of American business icon.