A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand

Offers advice on identifying the verbal bullies in one's life, determining the difference between abuse and "kidding around," turning negative comments to one's advantage, and delivering verbal defense appropriately and confidently

Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

Creating a new home-or rebuilding a purchased one-requires architectural expertise, not only for aesthetic design purposes but also to account for structural safety, feasibility of plan, compliance with local laws and codes, and above all, to make a new house feel like home-the home you've always wanted. However, architects can be very costly- but only if you use them. The Complete Idiot's Guide to Designing Your Own Hometeaches readers to do all or most of an architect's work themselves, step-by-step, with inspirational ideas; clear, concise information; practice exercises; and professional secrets-all explained in a warm, inviting, friendly voice. It explains everything readers need to know to design the home they've always wanted while making it practical, affordable, and secure.

Provides advice on self-renewal including exercising the mind and body, improving diet, reassessing career goals, evaluating relationships, and discovering hobbies and other activities.

A down-to-earth resource for a more-for-me life. Through practical information from an author who works about three days a week, The Complete Idiot’s Guide® to Working Less, Earning More will help readers get more time and more money by learning how to: • Think about the modern-day work ethic in a new way. • Set income-focused goals—and achieve them. • Build—and maintain—powerful relationships and networks. • Round out skill sets to be more marketable. • Maximize technology to minimize time spent on minutia. • Avoid time-wasters and efficiency traps.

The essential chapters for those facing Chapter Seven or Chapter Eleven. With the percentage of personal bankruptcies soaring to over 10% nationwide, and the process for filing now more complicated, many are investigating their options. This guide, by a business journalist and bankruptcy expert, offers the reader comprehensive information on: all capters of personal bankruptcy; the most current legal information; and a detailed explanation on filing. ?Jargon-free, pragmatic financial advice ? Clear, complete and up-to-date information about all aspects of personal bankruptcy ? State by state exceptions under new laws ? Complete listing of vital websites to research before filing

Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.

Readers will flock to this book Raising chickens is a growing trend hitting urban and suburban areas, as well as the country. The Complete Idiot's Guide® to Raising Chickens covers every aspect of raising chickens, whether one lives in the country, suburb, or city. People wanting their own supply of organic, additive-free, free-range eggs want to know how to keep their chickens healthy and egg producing. • How to choose what to start with-chicks, pullets, or hens • How best to feed and water • Coverage of the most popular breeds • Everything about eggs, including how to sell them

Presents strategies for achieving a successful Internet marketing campaign using Google.